Garrett Public Relations

DECEMBER 7, 2023

As another year draws to a close and brands look ahead to 2024, what marketing and public relations advice can help guide us as we make plans? 49% of marketers say they feel “more optimistic” about the U.S. economy, up from 30.1%

Marketing 214

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Garrett Public Relations

MAY 27, 2024

The media landscape is changing. This image offers a snapshot of some larger media layoffs over the past 18 months. The numbers don’t […] The post How to Use Outside-the-Box PR Ideas to Attract More Media Attention appeared first on Garrett Public Relations. A staggering number of journalists are being laid off.

How To 93

How To Media Trade Shows Publicity 93

Garrett Public Relations

FEBRUARY 28, 2024

Some companies seem to get in their own way when it comes to earning media coverage. As someone who has spent much […] The post Getting Featured: Six Tips to Secure More Media Coverage for Your Business appeared first on Garrett Public Relations. I’ve seen it time and again. And if so, WHY would they do that?

Media 159

Media Report Company Publicity 159

Garrett Public Relations

JULY 22, 2023

Earned media – it’s a focus of many public relations campaigns. What is earned media? Some might refer to it as publicity or media coverage. It involves working with media outlets to get clients noticed and, in a perfect world, featured. And that, of course, means working with journalists.

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Course Publicity Media Small Business 147

Garrett Public Relations

DECEMBER 3, 2020

The post 21 Influencers Share Stellar Advice for Digital Marketing in 2021 appeared first on PR Consultant Garrett Public Relations Columbus/Worthington OH. As we prepare to enter a new year, we all wonder what lies ahead. 2020 was anything but predictable.

Marketing 208

Marketing Strategy Communications Publicity 208

Garrett Public Relations

JANUARY 22, 2022

The post 6 Essential Points to Ponder As You Plan PR and Content Initiatives appeared first on PR Consultant Garrett Public Relations Columbus/Worthington OH. Making plans for marketing initiatives is always a work in progress. What should you focus on in the coming months? So, what trends should […].

Trends 158

Trends Marketing Publicity Small Business 158

Garrett Public Relations

AUGUST 27, 2023

In B2B public relations, we use these to help us understand what a publication plans to cover so we can place stories for clients by pitching the media. But, do … Do Editorial Calendars Still Matter When Pitching the Media? As companies plan content, many use a calendar. And so do publications. Here’s an example.)

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Pitching Media B2B Examples 118

Garrett Public Relations

MARCH 14, 2021

Public relations is enjoying a bit of a resurgence. As businesses strive to stand out in a noisy digital environment, they’re turning to PR to help achieve those goals. The rising need to gain competitive advantage is driving the public relations market,” says a survey published by […].

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Survey Publicity Marketing Small Business 176

Garrett Public Relations

MAY 1, 2023

Data shows that industrial buyers are 70% of the … Manufacturing PR Ideas – 10 Ways to Leverage Public Relations and Content Read More » The post Manufacturing PR Ideas – 10 Ways to Leverage Public Relations and Content appeared first on Garrett Public Relations.

Publicity 78

Publicity Industry Data Trade Shows 78

Garrett Public Relations

OCTOBER 17, 2021

Often I talk with prospective clients who think public relations will be the answer to all their visibility challenges. It’s a noisy environment out there. With EVERY brand competing for a customer’s attention, it isn’t easy to stand out. Alas, it’s not a magic potion. A very important question to ask yourself is: Are you […].

Publicity 143

Publicity Brand Branding Small Business 143

Garrett Public Relations

DECEMBER 5, 2019

The post 20 Influencers Predict What Lies Ahead for Communicators in 2020 appeared first on PR Consultant Garrett Public Relations Columbus/Worthington OH. It’s the end of the decade – and what a decade it’s been. As we in communications and marketing look ahead to 2020, what can we expect? Here’s what they predict. 2020 […].

Communications 188

Communications Marketing Publicity Small Business 188

PRSay

FEBRUARY 28, 2023

Media relations hinges on the relationships that we create and maintain with the press. After being a professional journalist for more than four years, I recently left the field to pursue a career in public relations. I really try to maintain my relationships with people who are in media relations.”

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Report Local Media Pitching 174

Prohibition

JANUARY 14, 2022

5. Make a plan for communicating with the media. A media relations plan will help you define how you’ll respond to the media, how you’ll keep them updated and in what format, who will be involved and what you’ll do if they want to speak to someone other than your CEO/MD or visit your business.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Critical Mention

OCTOBER 24, 2019

PR Daily is a news site that delivers news, advice, and opinions on the public relations, marketing, social media, and media worlds. Our take on Ragan’s PR Daily blog: Without a doubt, Ragan’s PR Daily blog is one of our go-to blogs for communication and media related news and tips.

Blogging 68

Blogging Education Resources Creativity 68

Sword and the Script

MAY 26, 2015

That’s not by accident, and though I’ve managed a half-dozen or so firms in my tenure, including international firms, I tend to favor a smaller shops, that are nimble, highly responsive, provide access to the firm’s leadership and by virtue of being a small business, have some of their own skin in the game.

Corporate 60

Corporate Communications Web Creativity 60

ZudePR

DECEMBER 30, 2016

3: #AskGaryVee: One Entrepreneur’s Take on Leadership. Social Media & Self-Awareness by Gary Vaynerchuk (10 March 2016) £13.60. You will enjoy this book if you’re an entrepreneur, small business-owner, or someone trapped in a day job and dreaming of a way out. Someone afraid of starting a business.

Writing 84

Writing Google Meeting Airlines 84

Cision

MAY 21, 2015

Welcome to The #AskGaryVee show, where I answer your questions about marketing, social media, and entrepreneurship. Tools, tips and tactics on everything marketing and social media related. Grow your business by improving your capabilities and connections. Learn from business pros and owners just like you.

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Social Media Marketing Pinterest Media 120

Waxing UnLyrical

APRIL 2, 2016

The company was early to the idea of integrating social media into its overall strategy. In fact, one of its most successful campaigns, “ Small Business Saturday ,” has been running for the better part of a decade now. Collaborating to build and grow empowered communities instantly elevates your thought leadership.

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Strategy Case Study Community Creativity 40

Sword and the Script

DECEMBER 15, 2020

Yet, according to research conducted in 2019, 40% of small businesses still don’t have a website. With more people than ever researching, shopping and buying online, now is the time to ensure your business is meeting buyers where they are.”. Public relations won’t become any easier in 2021.

Marketing 176

Marketing Employee Content Marketing Training 176