Ethics Knowledge Base Marketing Publicity 
PR Conversations
OCTOBER 12, 2011
Relationships are in the DNA of PR – in fact, the name itself indicates the function manages relations with publics. Perhaps it is presumed that PR practitioners are competent in relationship building and don’t need to learn relevant craft skills in the same way that they need to learn to write for the media or other publics.
Buzzstream
MAY 23, 2018
The important thing to remember is that the GDPR is primarily concerned with handling data ethically and according to the intended purpose. The processing of personal data for direct marketing purposes may be regarded as carried out for a legitimate interest. We’ve added a document covering GDPR in more detail in our knowledge base.
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