Knowledge Base Marketing Newspapers Publicity 
Polaris
AUGUST 28, 2014
If you operate a service-based business—perhaps you’re a financial planner, marketing consultant, lawyer, accountant or mortgage broker— speaking engagements are one of the best ways to establish your expertise, build credibility and attract new clients. Start by defining your knowledge base at a high level.
PR Conversations
OCTOBER 12, 2011
Relationships are in the DNA of PR – in fact, the name itself indicates the function manages relations with publics. Perhaps it is presumed that PR practitioners are competent in relationship building and don’t need to learn relevant craft skills in the same way that they need to learn to write for the media or other publics.
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