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Trends That Will Shape PR in 2018

ImPRessions - Crenshaw Communications

Anheuser Busch seemed to take on immigration policy, however indirectly, in another Super Bowl spot. Visual storytelling will be better and easier. If you’ve any doubt about the power of visual storytelling, check out these superb examples by brands large and small. Nearly a year later, those moves seem almost like baby steps.

Trends 185
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The 20 Responsibilities of PR and What They Entail

Onclusive

Internal communicators must be savvy enough to turn dry content like company policies into info employees actually want to read. Multimedia Development & Visual Storytelling. Data Journalism. Internal communications, which also falls under corporate communications, is more nuanced than simply casting out an email.

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The 22 Responsibilities of PR and What They Entail

Onclusive

Taking dry content like company policies and turning it into information that employees actually want to read requires a savvy communicator. Multimedia Development & Visual Storytelling Today, PR teams need to possess a strong understanding of how to inject corporate messaging into multimedia. How do you know what’s working?

Training 195
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The 21 Responsibilities of PR and What They Entail

Onclusive

Taking dry content like company policies and turning it into information that employees actually want to read requires a savvy communicator. Multimedia Development & Visual Storytelling. Data Journalism. Internal Communications. How do you know what’s working?

Training 370
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Reprograming: a New Mindset and a Career Shift

The Hoffman Agency

From giving up on a nursing degree to stepping away from journalism, I have taken a lot of detours in my life. Before my career pivot, I covered protests, social welfare matters and education policies in Hong Kong. Now that I am on the other side of the communications equation, my journey as a storyteller continues.

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Double-dipping exposes reputation risk in blurred boundaries of PR and journalism

PR Conversations

And in an age when we are inundated with information and distraction, civil society desperately needs journalism to be credible as it offers curation, analysis and insight. When trust in journalism is broken, everyone loses. The boundaries between journalism and public relations are increasingly porous.

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Double-dipping exposes reputation risk in blurred boundaries of PR and journalism

PR Conversations

And in an age when we are inundated with information and distraction, civil society desperately needs journalism to be credible as it offers curation, analysis and insight. When trust in journalism is broken, everyone loses. The boundaries between journalism and public relations are increasingly porous.