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Double-dipping exposes reputation risk in blurred boundaries of PR and journalism

PR Conversations

For public relations practitioners committed to ethics and professionalism, the natural first instinct was self-righteous shock. Most codes of ethics are clear about why this is wrong. When trust in journalism is broken, everyone loses. The boundaries between journalism and public relations are increasingly porous.

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Double-dipping exposes reputation risk in blurred boundaries of PR and journalism

PR Conversations

For public relations practitioners committed to ethics and professionalism, the natural first instinct was self-righteous shock. Most codes of ethics are clear about why this is wrong. When trust in journalism is broken, everyone loses. The boundaries between journalism and public relations are increasingly porous.

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USA Today’s Tips for Pitching to Get News Coverage

Cision

Moderated by social media strategist Nichole Kelly , the panelists discussed ongoing transformations in the journalism world, the innovation process that sets USA Today apart from other digital newsrooms and pitching tips for PR pros to better work with outlets like USA Today. Q: What’s the biggest thing you need from PR pros?

Pitching 120
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22 PR Rock Stars of the Future

Communications Conversations

Melissa Thibodo is the whole package – she is incredibly bright with PR strategy, she is among our top student writers and editors in the journalism school, she has unparalleled relationship building skills, and she has a strong foundation of real-world experience. (written by Tiffany Gallicano) . Karie Mooney, @karies_korner.

Sports 0
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Will humans have to re-write AI’s draft of history? 42 marketing and communications predictions for 2024

Sword and the Script

Tactically, we feel data storytelling is going to be a key pillar in 2024 – so now is a good time to build the infrastructure to be able to pull that data, analyze and present it on a regular and timely basis.” ” ~ Morgan McLintic , CEO, Firebrand Communications 6.

Writing 193
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Almanac: Challenges and opportunities for public relations 2022

Stephen Waddington

Regulators have been unable to keep up with the changes in media, not just from an anti-competitive standpoint, but also in adhering to ethical standards. Education and workplace practices are critical to change according to the Creative Industries Policy & Evidence Centre. 30 agencies submitted data to the project.

Publicity 128
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The Essential Guide to Mass Communication: History, Methods, Ethics, and the Future

Masters in Communications

Types of Mass Communication History of Mass Communication Mass Communication Theories Ethical Issues for Mass Communications What Does the Future of Mass Communications Look Like? If not religious in nature, then it could be a written form of word-of-mouth storytelling as many early pictorial depictions tended to be.

Ethics 52