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Meet the Media: Lauren Fletcher, Executive Editor at Work Truck Magazine

Bianchi Biz Blog

My name is Lauren Fletcher and I am the executive editor of Work Truck magazine and WorkTruckOnline.com. As noted I enjoy the educational side of journalism. How long have you been in journalism and how did you get started? I’ve been involved in journalism for the past 16 years and got started completely by accident.

Meeting 92
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Meet the Media: Alex Keenan, Associate Editor of Fleet Maintenance

Bianchi Biz Blog

I am an associate editor and I primarily work with Fleet Maintenance Magazine and Trailer-Body Builders Magazine , and I also occasionally contribute to FleetOwner magazine. In my role, I help populate our websites with original content as well as pertinent press releases, and write feature stories for print and the web.

Meeting 96
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4 Brands Running Successful Brand Journalism Programs

Cision

For your brand’s content to be successful, you need to implement brand journalism. Through a combination of journalistic storytelling and brand strategy, brand journalism spreads awareness of your brand and influences purchasing decisions. But what does brand journalism success look like? Read our free white paper! McDonald’s.

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PR Advantages of Pitching Trade Press

ImPRessions - Crenshaw Communications

Those hours, of course, include studying trade journals, reviews, and analyst reports. Wired describes itself as covering the intersection of technology, science, art, and culture. Real estate company buyers are more likely to be paging through these journals than Wired. Trade pubs are a community network.

Pitching 168
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Traditional PR Evolves: What You Need to Know

Bianchi Biz Blog

The fast-paced changes in the world are also affecting today’s traditional public relations and media environment … and the ability to generate coverage, especially for automotive and mobility technology suppliers.

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Meet the Media: Robert Schoenberger, Editor-in-Chief at IndustryWeek

Bianchi Biz Blog

I’m editor-in-chief at IndustryWeek , a magazine that traces its history back to 1882. These days, we publish our print edition quarterly and focus most of our attention on our website. How long have you been in journalism and how did you get started? Finish this sentence: If I am not reporting, I am ….

Meeting 77
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How the Canadian Newspaper Industry Can Adapt to Changes

Business Wire

Perhaps none have been affected more than print newspapers. Hinds likes to reiterate the message that people are reading newspapers and that media professionals should not buy into the idea that journalism doesn’t matter. They’re reading it and they’re reading it across platforms,” he says.