Bianchi Biz Blog

MARCH 7, 2022

How long have you been in journalism and how did you get started? What advice do you have for PR people that want to pitch you? I really appreciate when pitches include a line about why it’s important that your client presents that story. What is the motive behind this pitch? LinkedIn: [link]. HDT LinkedIn: [link].

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Meeting Automotive Media Transportation 81

Cision

FEBRUARY 11, 2016

Generating brand awareness through earned media doesn’t always have to revolve around your products, services, data or thought leadership. Align your company’s mission with what makes it unique and use that angle to pitch and earn coverage from targeted, trusted media outlets. How can you stand out? PricewaterhouseCoopers. Conclusion.

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Sword and the Script

JUNE 7, 2022

One of the assignments was a peer-reviewed journal article that made the case against merger and acquisition (M&A) transactions. Of course, b-school being b-school we debated the merits of that journal article in class. Cision also pitched microsites for ESG solutions a few months ago. Pitching on Fridays. “We

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Software Internal International Pitching 85

Burrelles Fresh Ideas

NOVEMBER 7, 2023

I know PR professionals with degrees in journalism, mass media, English, business communication, marketing, sports and more. The endless media pitch calling and subsequent rejections were exhausting. Client Turnover — can lead to instability and the need to perform new business pitches constantly.

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Agency Energy Crisis Management Industry 88

Lauri Pehar Borsh

APRIL 30, 2014

One of the advantages of using social media networks for creating new business opportunities is the ability to share great information without having to rely solely on the traditional sales pitch approach. Traffic to your website or blog measurement from social media sources such as Twitter, LinkedIn, Facebook, etc.

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Social Media Pitching Media LinkedIn 83

Lauri Pehar Borsh

APRIL 30, 2014

One of the advantages of using social media networks for creating new business opportunities is the ability to share great information without having to rely solely on the traditional sales pitch approach. Traffic to your website or blog measurement from social media sources such as Twitter, LinkedIn, Facebook, etc.

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Social Media Pitching Media LinkedIn 60

Communications Conversations

OCTOBER 15, 2019

Consider the following: Demand for media attention is high: Most top-tier writers now receive 100, 250 or 500 pitches a week for 5 story spots. See this recent Jason DeRusha (anchor at WCCO-TV here in MSP) comment on my LinkedIn post on this same topic a few weeks ago for proof. My pro tip: Write 10 subject lines for each pitch.

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Media Relations Pitching Media Report 100

PRSay

MAY 23, 2018

An added bonus for you: Trade outlets aren’t inundated with pitches like their high-visibility counterparts, so it’s easier to get your pitch in front of the right eyes. Similar to trade journals, podcasts cover an array of niche subjects. Connect with her on LinkedIn at www.linkedin.com/in/doreenclark.

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Bianchi Biz Blog

JANUARY 24, 2022

Together with AEye, we completed an exceptional series of thought-leadership content that is now archived across all of AEye’s social media channels. How long have you been in journalism and how did you get started? Music and cars; I suppose that sums up my journalism career! Any pet peeves with PR people? AutoVision News.

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Meeting Automotive Media Technology 78

Communications Conversations

DECEMBER 5, 2019

These days, there are so many ways for a job seeker to research a company when they are considering jobs – LinkedIn and other social media sites, Glassdoor, Indeed, careers websites and more. My background in journalism, public relations, communications and advocacy has been a great fit for this work. Oh, wow – this is tough!

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LinkedIn Social Media Storytelling Agency 88

Sword and the Script

AUGUST 1, 2023

First is the new “PR Assistant” which will allow “PR professionals to draft press releases and personalize pitches.” PRophet generative AI p ersonalizes multiple pitches PRophet announced two new features based on its generative AI capabilities (Taylor). It will create an executive biography based on a LinkedIn profile.

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Software Pitching Ethics Privacy 122

Bianchi Biz Blog

NOVEMBER 2, 2020

How long have you been in journalism and how did you get started? While at SAE, I also led the books publishing program, started the e-books initiative, and then took on leadership of content partnerships, video, and the publishing of SAE technical papers and standards. What advice do you have for PR people that want to pitch you?

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Meeting Automotive Mobile Transportation 57

Ethical Voices

AUGUST 1, 2022

We start working and I pitch some new stories for the new client, including one that actually landed in the Wall Street Journal. They called the agency and they said, “There’s this story in the Wall Street Journal, we don’t know who this new beer is. .” Who’s that?” I had an ethical dilemma.

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Ethics Agency Journalism Corporate 71

Communications Conversations

MAY 3, 2016

Focused on the world of financial and corporate communications, club membership and participation in its SOJC stock index has increased 50% under his leadership. I am in awe of my nominee Tori Olker, a journalism major with a PR emphasis at the University of Mississippi. Bobby is poised for a career in corporate communications.

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Rock the Status Quo

FEBRUARY 9, 2015

Their content marketing and brand journalism has not yet evolved to a place where they are comfortable letting employees take the spotlight, allowing independent voices to ring out with options, truth and expertise. Three Essential Ways to Help Corporate Leadership Build a Personal Brand Online 1. So what’s a PR pro to do?

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Maxim Behar

MAY 31, 2021

But I was such a big fan of journalism, so I became a correspondent, travelled all over the world and met a lot of people. One day, I remembered the words of Winston Churchill “You can achieve a lot of things with journalism, but you must know when to quit”. In that moment, I decided to quit, but I did not know what to do.

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Newspapers Social Media Ethics Travel 52

Sword and the Script

DECEMBER 26, 2023

High demand for experienced communicators “Corporate communications professionals will continue to advance into top organizational leadership roles as their unrivaled combination of business strategy and stakeholder insight continues to become more essential. .” ~ Jason Brown , PublicCity PR, Principal PublicCity PR 9.

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Communications Conversations

AUGUST 31, 2018

Paul Business Journal). You know you have skills but you don’t know how they will translate outside of journalism. The journalism world is much more fast-paced. Teaching people on the PR side about the journalism side. Journalism taught me a lot – including that life isn’t guaranteed to anyone.

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Media Journalism Report Video 112

Cision

MARCH 23, 2016

Every day, journalists receive tons of pitches from communication professionals just like you. Brooks Wallace, account manager and media specialist at Hollywood Public Relations and part of the PRSA Boston Leadership Team, says continuing to follow up after sending a pitch, even if it’s a no, is how she finds success for her clients.

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Pitching Media Relations LinkedIn Social Media 120

ZudePR

JUNE 6, 2016

As an editor, I commiserate with other journalists and editors by getting too many spammy pitches and follow-up messages. On distraction-fighting habits) Writing my goals in my journal daily. The lessons were largely "by example", but his integrity and leadership made a distinct impression on me. #12: I'm either on or off.

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Writing Social Media SEO Blogging 114

ZudePR

MAY 31, 2015

Enlightened Self-Interest: The Pitch Email. “The real lightbulb moment for me was seeing the audience I was starting to build on Twitter and LinkedIn start to share out the content I was creating on my blog and on various publications. They’re at the forefront of this new business paradigm , trailblazers if you will.

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Communications How To Blogging Content Marketing 81

MaccaPR

MAY 3, 2019

Until recently, our getting a Maccabee PR client interviewed on a podcast was seen as a peripheral “nice to have,” built upon “must-have” interviews with traditional media such as "USA Today" or the "Wall Street Journal." How to Pitch a Podcast Producer with a Potential Guest (Without Driving Them Mad). “I It’s a time waster.”. (

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MaccaPR

APRIL 14, 2015

Oftentimes a young applicant lists coursework they’ve taken in college that’s related to PR, journalism or social media. The media expects one thing from your PR pitch of a story, but the client wants you to deliver something not even remotely addressing the media’s needs. Include links to online profiles, such as LinkedIn and Twitter.

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Agency Real Estate Social Media Writing 48

Contently - Strategy

APRIL 24, 2019

In the first playbook, we revealed how athenahealth recently reset the voice and tone of its content, even after years of successful thought leadership. Having served as the executive editor at Money Magazine, Magnarelli’s journalism experience gave her an advantage. I said, ‘What do you want to get out of what we do?’

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Content Marketing Infographics Insurance Insurance 111

Contently - Strategy

JULY 31, 2019

This gamification of a company’s own website is also a hallmark in data visualization journalism like the stories on FiveThirtyEight. Ideation just means pitching or brainstorming. That kind of writing is closer to “making content” than it is to “doing good journalism.” Hub and spoke. ”).

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Content Marketing Marketing Media SEO 111

NewsWhip

MAY 27, 2021

I would say that the fruits of our labor can be anything from a story in the Wall Street Journal, to a local TV segment on CBS, to a sponsored article within women’s books, but we don’t throw spaghetti on the wall. He opened up questions with an “ask me anything” on LinkedIn, and the response was so overwhelming.

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Healthcare Storytelling Communications Local 78

Cision

APRIL 5, 2017

With Facebook and LinkedIn, we reach our customers and our publishers directly. You’re seeing this at The New York Times, The Wall Street Journal, Slate and The Daily Beast. There is a new creativity in brand journalism but the feel is brand advertising. From your vantage point, what are the changes within the last 12 months?

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