ImPRessions - Crenshaw Communications

MARCH 3, 2020

“Newsjacking” is how public relations people secure reactive coverage by jumping on a story that’s already in the news. Unlike proactive pitching, where we push out client data or offer a company announcement, reactive pitching leans on the news cycle to maximize coverage.

B2B 256

B2B Pitching Conference Privacy 256

ImPRessions - Crenshaw Communications

NOVEMBER 15, 2018

But one detail that interested communicators was that it brought on PR agency Definers Public Affairs to run political-style oppo against competitors like Google and Apple. The rationale for the down-and-dirty oppo PR is summed up in an earlier interview with Definers founder Tim Miller.

Facebook 224

Facebook Ethics Public Affairs Privacy 224

Flack's Revenge

JANUARY 17, 2019

They interviewed Kai-Fu Lee, the so-called Oracle of AI who boasts a Ph.D., And: what do the strides mean for things like privacy and jobs? Can we expect an army of PR writing and pitching flack-bots any time soon? Apple, Microsoft, and Google stints, and runs a Chinese VC firm that’s minted a number of AI unicorns.

Insurance 234

Insurance Insurance Privacy Interviews 234

ImPRessions - Crenshaw Communications

MAY 4, 2018

Most significantly, you’ll learn what you love, what you don’t, and how public relations works from A to Z. Public relations has become very specialized, so in addition to core skills like journalistic writing or visual content production, it pays to learn about the various segments you may target in a job search or career plan.

How To 189

How To Nonprofit Interviews Privacy 189

ImPRessions - Crenshaw Communications

MARCH 2, 2020

“Newsjacking” is how public relations people secure reactive coverage by jumping on a story that’s already in the news. Unlike proactive pitching, where we push out client data or offer a company announcement, reactive pitching leans on the news cycle to maximize coverage. A fast news cycle invites B2B newsjacking.

B2B 156

B2B How To Pitching Conference 156

Rock the Status Quo

AUGUST 15, 2014

Regardless of the masks people wear in public, you just never know what private battles they face. If I am shocked by the callous disregard for privacy, I can only imagine how his family feels. We know that appropriate organizations can elevate a public conversation to help those in need.” Every day you start over.

Pitching 272

Pitching Viral Interviews Education 272

ImPRessions - Crenshaw Communications

MAY 24, 2018

They must constantly generate fresh concepts for bylines and story angles for pitching, as well as dreaming up campaign ideas for clients. The Canadian Ontario Association of Optometrists unveiled an eye-opening approach to getting a simple public service message to the public.

Creativity 174

Creativity Small Business Storytelling Travel 174

Bianchi Biz Blog

MAY 22, 2023

I also reported on stadiums, arenas and ticketing for the Sports Business Journal , and I covered the Houston real estate market for The Real Deal , a New York-based real estate trade publication with somewhat of a tabloid bent. Before I went to journalism school, I worked in public relations and political consulting.

Automotive 75

Automotive Meeting Report Real Estate 75

ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

At a certain point, most small businesses outgrow their first forays into public relations. Before a PR firm was hired, unfortunately, an assistant to the president gave an interview full of inaccuracies which haunted the company for years. But we in public relations do. When does the team put out a press release?

Company 136

Company Interviews Reputation Privacy 136

Ethical Voices

MARCH 14, 2022

Note: This interview was conducted before Aaron and PRSA NY spoke out and drew greater attention to the Crain’s Story on the horrible actions of Ronn Torossian. Ethical issues in merging the science and art of public relations. I started in Washington DC in Public Affairs and Crisis Management. Can you use predictive text?”

Ethics 52

Ethics Publicity Data Agency 52

ImPRessions - Crenshaw Communications

APRIL 12, 2018

Thought leadership is part of public relations best practices, and it’s particularly powerful in B2B and technology categories. The PR team should be constantly generating ideas for articles to pitch to journalists. A scandal like a privacy breach? But be sure to adhere to best byline practices. Expert commentary.

Leadership 149

Leadership B2B Tools Conference 149

Sword and the Script

DECEMBER 10, 2019

This may be complementary product or service vendors, editors at niche publications, bloggers, or others. Note: see my interview with Tom here – Marketing has Gotten Better as a Profession; Off Script No. Note: see my interview with Sophie here – The Interim CMO as Change Agent; Off Script #19: Sophie Shiatis. 16: Ted Seward.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

Mark My Words

MARCH 9, 2021

Looking at the headlines after last night’s interview, Meghan and Harry are currently the most famous couple on the planet right now,” says James Herring, CEO of branding consultancy Taylor Herring, whose clients have included the BBC and Disney. In the US, just be famous, wear some labels, do some interviews, we’ll be so happy to have you.

Interviews 60

Interviews Pinterest Privacy Film 60

Shift Communications

MARCH 22, 2016

In case you missed it, the below SHIFTxSW blog series was created to help guide you through your time here in Austin: SHIFTxSW part 1: Interview with Hugh Forrest. These groups created quality panels and presentations that provided attendees with information – not just sales pitches. . SHIFTxSW part 3: Sights from those battle lines.

Privacy 60

Privacy Hotels Film Data 60

The Hoffman Agency

AUGUST 29, 2019

PR professionals are constantly tasked with creating new and fresh ideas for pitches, bylines, social media content and more. CNN posts an interview with your client’s spokesperson who addresses the ongoing issues between China and U.S. To find out more about our privacy rules, please read more here: [link]”. Scenario #3.

Crisis 31

Crisis Airlines Privacy Crisis Communications 31

Sword and the Script

DECEMBER 26, 2023

Public relations will be pivotal in elevating trust through promotions of client wins, industry accreditations, awards, analyst remarks and influencer endorsements. ” ~ Megan Paquin , APR, CPRC, Managing Director, Paquin Public Relations 10. Audiences know the difference.

Writing 192

Writing Communications Marketing B2B 192

Waxing UnLyrical

DECEMBER 16, 2010

Google remembers and Facebooks privacy settings are alleged at best, so I edit myself. Someone asked me the other day if I thought social interaction could replace F2F, and I said definitely not (this was in the context of pitching media), but I do think it can serve as a stepping stone, or even a bridge to further, IRL interaction.

Social Media 89

Social Media Media Facebook Twitter 89