Interviews Journalism Small Business Writing 
Onclusive
FEBRUARY 22, 2018
AirPR sat down with Mika and discussed unique communications strategies, moving from journalism to PR: AirPR: Tell us about TMI and how you help brands and organizations gain visibility and manage reputation. We focus on working with non-profits, small businesses, women CEOs and business owners. We keep things simple.
Ethical Voices
NOVEMBER 20, 2023
Joining me on this week’s episode is Marcia DiStaso , Associate Dean for Research in the College of Journalism and Communications and Professor of Public Relations at the University of Florida. (Go I’m the Associate Dean for Research in the College of Journalism and Communications at UF. That’s an interview.
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Critical Mention
APRIL 13, 2020
As the media analytics pulled from the Critical Mention platform show, what started as just a show of solidarity from two small business owners turned into an earned media bonanza, garnering hundreds of thousands of dollars in publicity for what had previously been a relatively anonymous pizza shop outside of Belmar. Eric Lebowitz.
ISEBOX
NOVEMBER 30, 2015
They interview their clients and staff and will educate, entertain and inform with their content. Pikers write press releases about a new executive hire or a product color change. Pikers write a boring story, and hit “send” on a traditional wire service, and then wonder, “why didn’t I get coverage”. 4) You don’t measure.
Communications Conversations
MARCH 29, 2019
I think about people like LeeAnn Rasachak and Sarah Reckard whom I met more than 10 years ago now (they were one of my first PR Rock Star interviews!). Of course, I couldn’t write a post like this without nominating a couple people myself! I met her when she was marketing director at ThreeSixty Journalism, where I’m on the board.
Ethical Voices
DECEMBER 18, 2023
It’s funny because I look back at the 22-year-old me, I think the very first difficult press release I had to write was something about pricing in SAP. Part of that was interviewing people at a metro stop and getting their takes on this. How long have we been writing press releases, calling somebody the leading provider of X.
Sword and the Script
MAY 27, 2017
2) Putting small businesses at a disadvantage . He also points that rolling back net neutrality could be another blow for authentic journalism. Mike Masnick writes in a rather unsettling rant on TechDirt , that the current effort to kill net neutrality is a cleverly fabricated illusion. c) I will write my two U.S.
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