Sword and the Script

NOVEMBER 21, 2017

I first met Allison at an Alpharetta Business Networking event (Alpharetta is a high tech hub just north of Atlanta that’s home to more than 600 technology companies ) and had a chance to speak with her about her experiences. See these related interviews: Over-reliance on Marketing Automation Depreciates Leads; Off Script #16: Ted Seward.

Technology 61

Technology Data Interviews Marketing 61

Waxing UnLyrical

OCTOBER 28, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali PR Is As PR Does October 28th, 2010 Tweet Just a little bit crazy This has been a bit of a crazy week for me (actually, it’s been a bit of a crazy last few weeks for me, but who’s counting?).

Conference 66

Conference Measurement Tourism Twitter 66

Waxing UnLyrical

NOVEMBER 23, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Is Pay-to-Post Blogging The New Advertorial? He is Director of Communications for Causeforce, one of North America’s biggest producers of charity events. We do not live in said ideal world.

Blogging 73

Blogging Twitter Facebook Measurement 73

Waxing UnLyrical

SEPTEMBER 26, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Weekly Roundup: Time and Space September 26th, 2010 Tweet Time, space, and how we inhabit the two have been a bit on my mind lately. Image: Brisbane Falling via Flickr , CC 2.0

Measurement 40

Measurement Tourism Creativity Blogging 40

Waxing UnLyrical

OCTOBER 6, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Let Your Freak Flag Fly October 6th, 2010 Tweet This is a guest post by Narciso Tovar This past week, I gave a presentation to the Dallas IREM group about the importance of giving social media a second look.

Social Media 73

Social Media Twitter Facebook Measurement 73

Waxing UnLyrical

AUGUST 22, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Weekly Roundup: A Chuckle Or Seven August 22nd, 2010 Tweet My friend Jill Foster posted this great tweet the other day. I thought it was a great goal.

Twitter 68

Twitter Facebook Measurement Blogging 68

Waxing UnLyrical

OCTOBER 27, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali The Value Of A Fire Drill October 27th, 2010 Tweet Guest post by Narciso Tovar I remember the time I went through my first fire drill. Regardless, thanks for visiting! Waxing Unlyrical [.]

Crisis 71

Crisis Twitter Facebook Measurement 71

Waxing UnLyrical

NOVEMBER 10, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Ten Reasons PR Pros Should Blog November 10th, 2010 Tweet Last week, Joe Hackman hosted Danny Brown , Gini Dietrich and me on his BlogTalkRadio show, aptly entitled PRapalooza. Boy, was it fun!

Blogging 90

Blogging Facebook Twitter Writing 90

Waxing UnLyrical

NOVEMBER 18, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Automation in Public Relations Measurement: Yea/Nay? Unfortunately, most public relations and marketing practitioners really want the insights from artificial intelligence.

Measurement 80

Measurement Publicity Analysis Tools 80

Cision

DECEMBER 2, 2016

In this interview, Jen discusses how brands can get noticed by their audience, why they need to deliver on the promises they make and how the lines between marketing channels are blurring. And that doesn’t mean they need to be category leaders or have the biggest budgets. How did you get your start in PR?

Film 120

Film Creativity Brand Branding 120

Waxing UnLyrical

JANUARY 27, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali 15 Reasons Your PR Pitches Suck January 27th, 2011 Tweet In the genes? Last week I posted 6 ways to ruin your chances of getting free publicity over at BNET. Ya want me to interview her?

Pitching 111

Pitching Facebook Interviews Twitter 111

Sword and the Script

APRIL 17, 2018

I hope that this interview with Matt Garrepy will help give us all something to think about ahead of time. A full-blown category 5 hurricane on others. There are several large, monolithic monsters that fall into this category, WordPress being the undisputed champion. We are always looking for good people to interview about.

Marketing 63

Marketing Technology Data System 63

Maxim Behar

MARCH 6, 2022

In an exclusive interview with the Indian Valasys Media, Maxim Behar revealed his secret to success: individuality. I have been associated with the public relations business almost for the past 28 years. So that's how I decided to quit journalism and start my own company. So that was my first touch with public relations.

B2B 52

B2B Communications Media Newspapers 52

Sword and the Script

OCTOBER 21, 2014

The word “blog” is an unfortunate phrase that people in suits equate to a journal their 13-year-old pens from a tablet in the basement when they are grounded. To that end, public communications is a little bit banking – you’ve got to work your whole life and make deposits before you can write checks in retirement. * * *.

Social Media 118

Social Media Study Blogging Company 118

ImPRessions - Crenshaw Communications

AUGUST 19, 2020

But in many cases journalists covering a breaking story don’t have time to chase quotes or do interviews. The news gained plenty of coverage, and Fractal’s CEO Pranay Agrawal was quoted in many of the resulting articles, from The Wall Street Journal to TechTarget. . So will joining social media conversations about the news.

How To 334

How To Media Healthcare Survey 334

Waxing UnLyrical

NOVEMBER 24, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali WOM: What’s Really Behind The Buzz November 24th, 2010 Tweet Guest post by Bryce Keane What’s the buzz? When he “came out&# in June of this year , he wrote, “… FORGET YOUR BRAND.

Travel 79

Travel Case Study Creativity Advertising 79

ZudePR

MAY 31, 2015

You work in public relations, SEO, content marketing or social media marketing. And for want of a better term I’m bracketing them in the category of “new PR” Or “new communications” to be more accurate, as these once disparate disciplines are increasingly converging. Ask The Experts. The best, worldwide.

Communications 81

Communications How To Blogging Content Marketing 81

Waxing UnLyrical

NOVEMBER 29, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali The Democracy of Metallica November 29th, 2010 Tweet Guest post by Narciso Tovar Play that funky music I’ve said it before, but I’m gonna say it again: I’m a bit of a music freak.

Film 70

Film Measurement Leadership Twitter 70

Stephen Waddington

DECEMBER 5, 2018

Media relations remains an important part of the execution of a public relations campaign alongside paid, shared and owned media. Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement. Media relations needs to be two-way.

Media Relations 115

Media Relations Media Print Newspapers 115

Sword and the Script

MAY 5, 2020

For example, you can find podcasters who have covered your industry, interviewed your competitor’s CEO, or produced an episode about a trend that relates to your company. Some of the larger PR tech vendors have been slow to recognize podcasts as an important emerging category of media.

Pitching 85

Pitching Survey System Technology 85