MaccaPR

JULY 8, 2015

Paul Business Journal and, increasingly of late, Minnesota Business magazine. With the exit of former editor Steve Mollman, the MaccaPR blog was pleased to interview the new editor-in-chief of. MARQ magazine, ex-managing editor of. MARQ magazine, ex-managing editor of. Minnesota Business , Steve LeBeau (right).

Interviews 48

Interviews Radio Journalism Newspapers 48

Bianchi Biz Blog

OCTOBER 9, 2023

I also manage TT’s quarterly iTECH magazine, which specializes in information technology in the trucking industry, and produce special reports on a variety of topics such as electric-powered trucks. How long have you been in journalism and how did you get started? What advice do you have for PR people that want to pitch you?

Transportation 99

Transportation Meeting Newspapers Media 99

Bianchi Biz Blog

JUNE 19, 2023

I’m also the editor of Calibrate, a quarterly magazine catered to equipment and maintenance executives. How long have you been in journalism and how did you get started? I’ve been in journalism for 22 years. What advice do you have for PR people that want to pitch you? Get to know the editors you pitch to.

Transportation 93

Transportation Meeting Media Newspapers 93

Bianchi Biz Blog

APRIL 18, 2022

I’m editor-in-chief at IndustryWeek , a magazine that traces its history back to 1882. I was researching the story, and on a whim, I reached out to Alton Brown’s people and had a lengthy phone interview with him about chefs using induction systems on set for Iron Chef America, which was at the height of its popularity.

Meeting 78

Meeting Automotive Media Newspapers 78

Bianchi Biz Blog

AUGUST 21, 2023

As EIC on FPW, I guide the content and direction of websites, webinars/events, and magazine. How long have you been in journalism and how did you get started? What advice do you have for PR people that want to pitch you? I think the most important thing is to keep pitches simple but most importantly relevant.

Meeting 72

Meeting Automotive Engineering Journalism 72

Cision

APRIL 12, 2016

Pushing products in your pitches won’t gain you any media coverage. If you want journalists to respond to your pitches, you need to explain why your news is important and relevant. Adriana Stan, public relations director at W Magazine, says being empathetic to the contacts you are pitching is the key to winning them over.

Fashion 120

Fashion Pitching Journalism Social Media 120

Bianchi Biz Blog

OCTOBER 23, 2023

I am in charge of gathering news for our daily newsletter, hosting and producing podcasts, covering events and writing original content for our monthly print magazine and daily newsletter, among other projects. How long have you been in journalism and how did you get started? What elements or characteristics do you look for in a story?

Meeting 95

Meeting Automotive Media Journalism 95

ImPRessions - Crenshaw Communications

MAY 18, 2017

Creating better relations between PR and journalism begins with PRs getting acquainted with the work of journalists in industries relevant to their clients. Improved Media Relations Means Better Pitches. But it pays to take the time to dig deeply into a reporter’s beat before sending a pitch they may find meaningless.

Media 212

Media Pitching Report Interviews 212

Bianchi Biz Blog

APRIL 17, 2023

I’m the editor-in-chief of SAE Media Group’s Truck & Off-Highway Engineering magazine and related digital products (e-newsletters, webinars, special reports, web content, etc.). I also write the occasional story for our Automotive Engineering and ADAS & Autonomous Vehicle Engineering magazines. Any pet peeves with PR people?

Engineering 77

Engineering Automotive Agriculture Media 77

Bianchi Biz Blog

DECEMBER 6, 2021

And many of these reporters have shared insights and tips for more productive relationships and story pitches. magazine, IndustryWeek, WJBK-TV Fox 2, FenderBender, Gear Technology and Autoblog.

Meeting 82

Meeting Automotive Media Transportation 82

Bianchi Biz Blog

FEBRUARY 20, 2023

I currently write for Automobile magazine, Autoblog , Popular Mechanics , TrueCar , PCMag.com , WardsAuto , SAE Engineering and others. I’ve also been fortunate to interview a lot of celebrities – Carrie Fisher, Tony Hawk, Mick Fleetwood, Billy Gibbons, Nikki Sixx and more – which was always fun. Fun assignment!

Automotive 85

Automotive Meeting Media Mobile 85

Bianchi Biz Blog

SEPTEMBER 7, 2021

I recently took over the role as editor of Fleet Maintenance , a B2B magazine and website focused on providing commercial vehicle fleets and shops with the latest information on tools and maintenance trends. It was great watching them at their craft, being so close to crazy stunts and actors, and interviewing the directors between takes.

Meeting 90

Meeting Transportation Media Journalism 90

Bianchi Biz Blog

AUGUST 8, 2022

I’m the Technology Editor at IndustryWeek magazine. I regularly receive pitches for SME interviews, and the first thing I tell the PR reps is “Does [name of SME]’s company have any customer stories?” How long have you been in journalism and how did you get started? Any pet peeves with PR people?

Technology 93

Technology Meeting Media Analytics 93

Landis PR

MARCH 29, 2021

Ema Sasic is the editor of Bakersfield Life Magazine and reporter at The Bakersfield Californian. Since I write for a magazine, we have a different monthly theme that impacts the stories we pursue. I’m very proud of that piece because of all the work that I put into researching and interviewing, and it added to the larger conversation.

Meeting 96

Meeting Media Local Interviews 96

Bianchi Biz Blog

OCTOBER 18, 2021

Starting with the lede, and crafting a story out of it isn’t usually journalism, but stopping to consider it while you’re still at the research stage is smart journalism. How long have you been in journalism and how did you get started? Directly after that, with a stint at Automobile Magazine, led by David E.

Meeting 75

Meeting Report Automotive Media 75

Bianchi Biz Blog

MAY 2, 2022

I am the senior editor at Charged – I write daily blog posts, as well as articles for the print magazines, and do copy editing. I do a lot of interviews with pros in the EV industry. How long have you been in journalism and how did you get started? What advice do you have for PR people that want to pitch you?

Meeting 81

Meeting Media Travel Interviews 81

PRSay

FEBRUARY 20, 2020

Just ask Reed Pence, host and producer of the award-winning national radio magazine Radio Health Journal. “An An embargo can be very helpful if I get the release early and have the opportunity to do interviews well in advance of the embargo date,” he said. You don’t want to play favorites.

Radio 194

Radio Tools Journalism Interviews 194

Cision

MARCH 22, 2016

Your brand may have a good story, but if you’re not catching journalists’ attention with your pitch, it won’t get covered. Journalist Sharon Ward Keeble stresses the importance of providing value and detail when pitching your story. How did you get your start in journalism? How did you get your start in journalism?

Newspapers 120

Newspapers Pitching Interviews Writing 120

Bianchi Biz Blog

MARCH 7, 2022

As managing editor of Heavy Duty Trucking magazine and TruckingInfo.com, she writes trucking news and features, manages e-newsletters and social media, coordinates magazine production, and helps to develop content for events and multimedia projects. How long have you been in journalism and how did you get started?

Meeting 81

Meeting Automotive Media Transportation 81

Barokas

NOVEMBER 1, 2017

In my introductory journalism classes, my professors made it sound like PR professionals were magical fixtures at every event who could answer all of my questions. My professors assumed every journalism student knew what PR was, so I never sought clarity on the job description, because I didn’t want to discredit my reporter title.

Report 68

Report Fashion Pitching Journalism 68

Bianchi Biz Blog

OCTOBER 24, 2022

I’m the editor in chief of FleetOwner magazine and FleetOwner.com. Our Commercial Vehicle Group also won editorial excellence awards for investigative journalism, a technology article on hydrogen trucks, and editorial use of data. How long have you been in journalism and how did you get started? Any pet peeves with PR people?

Meeting 59

Meeting Automotive Transportation Newspapers 59

Critical Mention

FEBRUARY 27, 2020

Much like journalism, you must let the viewer/reader know straight away how this affects them and what types of solutions you can share. Building a brand community and/or family on social media is now just as important as obtaining an interview in national magazine. Talk about your passion and be true to your niche.

Journalism 78

Journalism Social Media Radio Fashion 78

Bianchi Biz Blog

OCTOBER 4, 2021

His work has appeared in a wide variety of national magazines, including The Robb Report , Playboy , Popular Mechanics , Car and Driver , Road & Track , Motor Trend , Autoweek, MT Truck Trend, and Automobile Quarterly. James, a grand adventure that ran last year in Vintage Motorsports magazine. Email please! Don’t be pushy.

Automotive 75

Automotive Meeting Engineering Media 75

MaccaPR

APRIL 18, 2017

Now that I’ve morphed from journalist to public relations guy, I’m aware of how vital it is to target precisely the right reporter – so you avoid becoming the PR pro who pitches the launch of a new Caramel Coconut Cherry ice cream flavor to a reporter who is dedicated to covering Islamic fundamentalism in Qatar. For your reference, here’s a.

How To 121

How To YouTube Pitching LinkedIn 121

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

For a better understanding of the mechanics of PR, from creating media pitches that work to delivering a well-crafted results report, no one does it better than the Cision Blog. These posts help PR writers come up with more relevant story angles and media pitches and craft them in a way that is more likely to gain journalist attention.

Blogging 170

Blogging Writing Creativity Storytelling 170

MaccaPR

FEBRUARY 2, 2017

Recent headlines provide brutal evidence: Condé Nast announced last December it was shutting down the print version of Self magazine to go online-only. Gannett recently “downsized” 350 jobs and the Wall Street Journal laid off 48 (although to be fair, the Washington Post – with 750 newsroom positions – is adding dozens of journalists ).

Print 48

Print Newspapers Interviews Journalism 48

Bianchi Biz Blog

JANUARY 24, 2022

The two-day series featured interviews with industry experts on the topics of ADAS and autonomy, along with virtual demonstrations of AEye’s CES Innovation award-winning 4Sight LiDAR. How long have you been in journalism and how did you get started? I began writing for 605 Magazine in early 2010 in Sioux Falls, South Dakota.

Meeting 78

Meeting Automotive Media Technology 78

Bianchi Biz Blog

OCTOBER 5, 2020

How long have you been in journalism and how did you get started? I caught the journalism bug during my first internship at the Westword, an alternative news weekly in Denver, when I was about 20 years old and I never looked back. Since then, I have worked in weekly and then daily newspapers, online media outlets and magazines.

Transportation 91

Transportation Meeting Report Media 91

Bianchi Biz Blog

FEBRUARY 21, 2022

I’m the executive editor of FleetOwner magazine and FleetOwner.com. My main coverage and writing focuses are the transportation technology world, and government and regulations related to the trucking and freight industries, along with other website and magazine duties. How long have you been in journalism and how did you get started?

Meeting 94

Meeting Transportation Media Sports 94

Bianchi Biz Blog

NOVEMBER 9, 2020

While the shrinking number of media outlets affects the potential pitch opportunities for all PR people, the negative impact is less pronounced for the business-to-business front, where trade journals are generally faring better than newspapers. But still, the media relations is dead prediction seems to gain steam.

Media Relations 101

Media Relations Automotive Media Newspapers 101

Bianchi Biz Blog

NOVEMBER 14, 2022

How long have you been in journalism and how did you get started? That experience reacquainted me with the oil in my veins (I was a working auto mechanic in high school) and that led to a 13-year stint at AutoWeek magazine. What advice do you have for PR people that want to pitch you? I’ve been a Wards since 2015. Slow response.

Automotive 81

Automotive Engineering System Media 81

Bianchi Biz Blog

JANUARY 11, 2021

How long have you been in journalism and how did you get started? Before that, I was the editor of an Arts & Entertainment magazine and covered lots of local politics in Michigan and Hawaii as well as writing personal essays from my time spent living in Japan. What advice do you have for PR people that want to pitch you?

Automotive 55

Automotive Meeting Report Media 55

Shift Communications

SEPTEMBER 16, 2014

Introduce yourself, give a quick bit about what you do; if they’re interested, set up interviews in advance of your launch day with the goal of coverage coinciding with your launch. People who are serious about their industry will be the ones checking out these sites and magazines on a regular basis. Work the trades.

B2B 144

B2B Report Pitching Journalism 144

PR in High Definition

SEPTEMBER 24, 2019

These are three traditional job titles in the journalism world which have been around for over a century. The gig economy as a whole has boomed in the UK in recent years and the media has benefited from this; the number of freelancers contributing to newspapers and magazines feels at an all-time high. Columnists. Definitely not.

Media 54

Media Newspapers Journalism Video 54

Bianchi Biz Blog

NOVEMBER 2, 2020

How long have you been in journalism and how did you get started? In my 26 years at SAE, I eventually became Editor of SAE Off-Highway Engineering, then Editor of SAE’s flagship magazine Automotive Engineering International, and then Editorial Director for SAE’s entire magazines portfolio. High-quality and compelling visuals.

Meeting 57

Meeting Automotive Mobile Transportation 57

ISEBOX

NOVEMBER 30, 2015

They interview their clients and staff and will educate, entertain and inform with their content. 5) You don’t network or pitch. Joe has been a technology entrepreneur for more than 12 years and has been featured in Entrepreneur Magazine, The Wall Street Journal and Fortune Small Business. 2) Your stories are BORING.

Publicity 70

Publicity Measurement LinkedIn Small Business 70

Beyond PR

MAY 16, 2016

Keep reading for the latest industry insights, including a look at the new editor-in-chief at Prevention, the new publisher at Advertising Age, and an interview with a senior writer from The Deal. South Florida Business Journal: Mel Meléndez ( @melmelendez ) tackles the top role as the new editor-in-chief of @SFBJNews.

Telecommunications 61

Telecommunications Media Financial Enterprise 61