Sword and the Script

JUNE 18, 2019

If you ask 10 different public relations (PR) professionals what they do for a living, you’d get 10 different answers. For example, the 2019 JOTW Communications Survey posed this question to 223 PR and communications pros…and we received a wide variety of answers from respondents. A PR team was responsible for that.”.

Employee 148

Employee Print Writing Survey 148

Solo PR Pro

DECEMBER 22, 2020

One of the keys to being a confident and savvy solo PR pro is professional development. However, as a solo PR pro, it’s your responsibility to set yourself apart by making time for you. However, as a solo PR pro, it’s your responsibility to set yourself apart by making time for you. 10 PR conferences you can’t miss in 2021.

Conference 58

Conference Content Marketing Community Education 58

Stephen Waddington

NOVEMBER 19, 2017

12 months is an arbitrary period to measure change in a sector that is rapidly innovating in some areas such as artificial intelligence and digital media; but woefully slow in others such as diversity and ethics. I’ve also published a blog of key international events in the public relations calendar as part of the project.

Publicity 164

Publicity Ethics Data Community 164

Shift Communications

JULY 10, 2015

Mapping out your content in advance will help you stay on track of internal announcements, holidays, blog posts and beyond. Measurement Goals. Make sure you sit down with them in advance to discuss what metrics they want to measure. Regardless, knowing what you want to measure beforehand will help guide your strategy.

Community 60

Community Tools Measurement Crisis 60

Sword and the Script

SEPTEMBER 19, 2017

See these related interviews: Diversity, Politics and MBAs in the Business of PR; Off Script #20: James S. The Benefits of Being a Good PR Agency Client; Off Script #18: Rich Young. The rule is: if you can’t measure the results, eliminate it. Boots on the ground interviews with PR, marketing, sales leaders.

Marketing 62

Marketing SEO Pharmaceuticals Google 62

Sword and the Script

OCTOBER 29, 2019

It’s not the best content or the best contacts that drive success in PR – it’s the connection between the two. The Belgium-based company takes customer relationship management (CRM) approach to PR, and Mr. Wynants says if you don’t have content as part of that CRM, you’re missing a big part of the puzzle. 3) Prezly distribution.

Pitching 63

Pitching Analytics Enterprise System 63

Sword and the Script

AUGUST 6, 2019

There’s a lot that’s happened over the last month among vendors that make technology for public relations (PR) professionals – and I can’t wait to show you this month’s summary of news from the PR technology community. It’s going to be a fantastic professional development opportunity for you or your PR team – so check it out.

Marketing 63

Marketing Pitching Corporate Tools 63

Waxing UnLyrical

NOVEMBER 22, 2010

Maddie : I think PR professionals are pretty savvy to the usefulness of tools like Facebook, Twitter, and LinkedIn to raise awareness when the conditions are right. And the smartest PR agencies get that you have to have a relationship with your community if your PR or marketing messages have any chance of getting anywhere.

Community 82

Community Publicity Web Social Media 82

Buzzstream

FEBRUARY 3, 2021

I was clueless about the world of Digital PR and what it entailed – until I landed in the industry myself. Unlike its traditional PR counterpart, Digital PR is also conducted with SEO in mind and one of the key aims of outreach is to gain linked coverage on online news publications. What is the purpose of Digital PR?

Digital PR 170

Digital PR Industry Strategy Film 170

Waxing UnLyrical

NOVEMBER 24, 2010

One of the most high profile WOM agencies globally is an outfit called 1000heads. I get that these guys focus on reaching out directly to a brand’s consumers , rather than focusing solely on a medium, as many forms of traditional PR, advertising or marketing do. But how do they measure and evaluate? How many heads?

Travel 79

Travel Case Study Creativity Advertising 79

Waxing UnLyrical

JANUARY 20, 2011

Twitter and, in Tunisia’s case, Wikileaks, have been on the receiving end of yet more favorable PR and held up as catalysts for revolution. Conway has also worked in London, most recently as Internet PR Account Director at Propeller Group. There’s no doubt social media played its part. Regardless, thanks for visiting!

Social Media 60

Social Media Media Twitter Measurement 60

Buzzstream

NOVEMBER 10, 2020

Pitches can make or break a PR campaign. Yet, if you take statistics from a study by the government, scientists or climate specialists, or one by an international body like the International Energy Agency (IEA), your source is far more credible. Tag friends and share it? It’s as simple as that. Get source quotes .

Pitching 164

Pitching Writing Digital PR How To 164

Waxing UnLyrical

JANUARY 3, 2011

Second, you will burn out sooner rather than later (burnout almost always happens in agencies, that’s why people leave) and you may even start being resentful of the work/hours you’re putting in. But… If you’re an intern, there are legal limits to what your employer can task you with. Which will be rather sad.

Facebook 63

Facebook Twitter Measurement Blogging 63

Waxing UnLyrical

SEPTEMBER 14, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali The Problem With PR September 14th, 2010 Tweet You know what the problem with PR is? Most PR pros (and firms). We in the PR industry have done a poor job of defining and promoting what we do.

Facebook 106

Facebook Twitter Education Industry 106

Waxing UnLyrical

SEPTEMBER 27, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How A Fake Taxidermist Is Keeping AT&T On Its Toes September 27th, 2010 Tweet Remember how @BPGlobalPR , the fake BP “PR&# Twitterfeed took off? Meet @ATT_Fake_PR (formerly @ATT_Wireless_PR).

Wireless 74

Wireless Twitter Writing Measurement 74

Waxing UnLyrical

JANUARY 27, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali 15 Reasons Your PR Pitches Suck January 27th, 2011 Tweet In the genes? I don’t know if we PR pros have a faulty gene or what, but we make it so easy for other professionals to beat up on us.

Pitching 111

Pitching Facebook Interviews Twitter 111

PR Conversations

MARCH 6, 2015

A basic calculation of what you are worth as a PR practitioner comes by dividing your annual income by the number of hours that you work. Often in PR we ‘over-service’ – not only if we work as a consultant but within in-house roles too. Not the number that you are employed for, but how many hours you work.

Publicity 40

Publicity Advertising Advertising Industry 40

PR Conversations

MARCH 6, 2015

A basic calculation of what you are worth as a PR practitioner comes by dividing your annual income by the number of hours that you work. Often in PR we ‘over-service’ – not only if we work as a consultant but within in-house roles too. Not the number that you are employed for, but how many hours you work.

Publicity 40

Publicity Advertising Advertising Industry 40