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Reputation Risk Insurance: Exercise Your Protection

Reputation Us

Risk and insurance professionals are putting increasingly less emphasis on physical assets, and more focus on intangible risks such as cyber threats, business interruption and reputational risks. Insurers now recognize that risk and underwrite it like any other threat. Does Reputation Risk Insurance Protect You…Really?

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Influencer Target Audience for Marketing

Ronn Torossian

Businesses that invest in influencer marketing, whether through funding the campaign to get exposure to a new audience or by sending the influencers free products, should be careful when selecting the right influencers for these campaigns. The post Influencer Target Audience for Marketing appeared first on.

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How to Get Free Publicity Now (Real Estate Agents)

PR for Anyone

If you want to get free publicity right now, you want to be newsjacking. . This tactic is one of the easiest ways to get media exposure for your business by taking what is already in the news and bringing it home (to your local market) and/or establishing yourself as the expert on that topic. . Learn more at: www.3StepstoPRSuccess.com.

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Future skills for public relations practitioners - World PR Day

Stephen Waddington

It is no surprise that demand for public relations roles is booming. The market for roles is booming as we learn to live with COVID-19. I worked as part of a team of professional marketing and communications associations on behalf of the Government Communication Service at the outset of the crisis.

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A Guide To Successful Healthcare Public Relations Strategies

The Hoyt Organization

Public relations is vital in healthcare by helping build brand reputation, promoting services, and establishing patient trust. This guide will discuss some key healthcare public relations strategies. Have Clear PR Objectives Setting detailed PR objectives is foundational in shaping any successful healthcare public relations campaign.

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Part 2: The Risk and Value of Corporate Reputation

Reputation Us

The Tangible Value of Reputation Management Your company’s reputation is not merely a reflection of your public image, but a tangible asset with measurable impact on the most essential aspects of your operations. Later series will explore 3) influencers and marketing; 4) customer loyalty; and 5) staff retention.

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Public relations braces for AI

Wadds Inc.

While AI could automate tactical public relations uniquely human strategic skills are at low risk of substitution, according to a Government report. A Government report published by the Department of Education aims to quantify the impact of AI on the UK job market. These assumptions only partially capture the nuances of some roles.