Wadds Inc.

DECEMBER 1, 2023

While AI could automate tactical public relations uniquely human strategic skills are at low risk of substitution, according to a Government report. A Government report published by the Department of Education aims to quantify the impact of AI on the UK job market. These assumptions only partially capture the nuances of some roles.

Publicity 52

Publicity Insurance Insurance Education 52

Reputation Us

AUGUST 9, 2023

Today, reputation has emerged as a critical asset for companies worldwide with insurance companies recognizing its loss as a legitimate risk. According to Global Finance magazine, a World Economic Forum study estimated that reputation accounted for more than 25 percent of a company’s market value. appeared first on ReputationUs.

Reputation 78

Reputation Insurance Insurance Financial 78

Communications Conversations

SEPTEMBER 21, 2021

So, I was excited to see Vishakha speak at the Digital Marketing Summit in August. As director of comms, newsroom and social media for the biggest insurance company on earth, Angela has a big job. Susan Hagen Garcia, senior social media manager, Public Library of Science. Vishakha Mathur, social media manager, Boston Scientific.

Social Media 146

Social Media Marketing Media Insurance 146

5W PR

JUNE 20, 2023

Marketing campaigns play a crucial role in promoting rehab and mental health centers. There are a few strategies to ensure that marketing campaigns for rehab and mental health centers prioritize compassion, empathy, and ethical practices, while effectively reaching and engaging the target audience.

Marketing 88

Marketing How To Ethics Insurance 88

5W PR

NOVEMBER 29, 2021

Key marketing messages should have certain traits, as enumerated below. For instance, Geico’s time-based promise through its message, ‘15 minutes or less can save you 15% or more on car insurance’. When a key marketing message reassures customers, it conveys comfort. Reassuring Consumers. Meaningful.

Marketing 88

Marketing Insurance Insurance Mobile 88

Mindful Marketing

MARCH 27, 2022

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing When people mention products they see advertised all the time, “insurance” is often top-of-list. public university campuses by enrollment?

Insurance 75

Insurance Insurance Television Exercises 75

Scott Public Relations

MAY 13, 2019

Whether you are an individual or represent a company, branding is an important aspect of how you can succeed with your public relations. If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations.

Insurance 55

Insurance Insurance Healthcare Publicity 55

Scott Public Relations

JANUARY 24, 2019

Public relations has always been a bit of a murky field when it comes to measuring success. A good measure of whether your public relations efforts bear fruit is how many people are viewing pages on your site. Backlinks created by your public relations campaign can certainly be helpful, but where those backlinks come from matters.

Publicity 45

Publicity Insurance Insurance Healthcare 45

ImPRessions - Crenshaw Communications

OCTOBER 7, 2016

In a public relations agency, there’s nothing we like better than working with a company whose marketing or comms leader picks up the phone regularly and says, “do you think there’s a story here?” Tell Your Public Relations Firm appeared first on Crenshaw Communications.

Publicity 149

Publicity Insurance Insurance Interviews 149

PRSay

JULY 29, 2022

Gallo, head of communications and public affairs, Latin America, at the Zurich Insurance Group. Communication that builds trust promotes “a healthy public space where ties are strengthened and a more fruitful sense of community is developed,” he said. A brand’s communications should remain “simple, short and concrete,” he said.

Communications 157

Communications Public Affairs Insurance Insurance 157

Scott Public Relations

MARCH 4, 2020

The growing wealth gap among citizens is a major public policy concern for the United States. As the divide in wealth continues to grow, it will have a negative impact on other public policy issues as well—including healthcare. Sign up to receive our monthly advice on healthcare, insurance and technology PR: Scott Public Relations.

Healthcare 69

Healthcare Insurance Insurance Policies 69

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2020

Educational content is particularly useful for any category with a long purchase cycle and steep learning curve, like software or insurance. How can marketers cope? An op-ed is a perfect vehicle for experts who want to help shape a public conversation. What does this mean for digital advertising? What does it do for publishers?

Leadership 353

Leadership Insurance Insurance B2B 353

Scott Public Relations

MAY 13, 2019

Whether you are an individual or represent a company, branding is an important aspect of how you can succeed with your public relations. If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations.

Publicity 40

Publicity Healthcare Insurance Insurance 40

Cision

SEPTEMBER 23, 2016

Gabriel has spent over 30 years as a professional in the communications field, writing about business and education technologies as a journalist and marketing communications consultant. It depends upon the outlet; as a contributing writer to a variety of publications, I look for a few different things. How about any pet peeves?

Technology 120

Technology Pitching Insurance Insurance 120

Mindful Marketing

JUNE 29, 2019

by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence Unfortunately, there are accidents in life. Insurance lessens the impact of such events, but what about damage to pizza ? For that reason, the company recently introduced “ carryout insurance.” Cars collide. Homes flood.

Insurance 76

Insurance Insurance Financial Writing 76

ImPRessions - Crenshaw Communications

MAY 24, 2022

And it’s often very cost-effective relative to consumer public relations. Think about business categories where the margins are high and the sales cycle is long – enterprise software, insurance, or any professional service, from accounting to management consulting. Here’s how B2B PR supports sales.

B2B 170

B2B Brand Branding Education 170

ImPRessions - Crenshaw Communications

MAY 28, 2019

In today’s fragmented media environment, the scarcest commodity for any marketing or PR pro is customer attention. That’s why engaging users and relationship marketing is so fascinating – and so elusive. But an insurer for people with the leisure time and wealth to collect vintage Maseratis has a special opportunity.

Brand 249

Brand Branding Insurance Insurance 249

Scott Public Relations

SEPTEMBER 3, 2020

At the end of World War II, the Allied powers banned the swastika, the Nazi Party, and the publication of Hitler’s racist text, Mein Kampf. There are no public statues of Hitler and his henchman in their former fatherland. Sign up to receive our monthly advice on healthcare, insurance and technology PR: Scott Public Relations.

Insurance 52

Insurance Insurance Healthcare Government 52

MaccaPR

OCTOBER 2, 2017

When companies from 3M, Coca-Cola and Toro to General Mills, American Family Insurance, Hormel and Olive Garden restaurants wanted help connecting with Hispanic consumers, they’ve called upon a friend of our agency’s – multicultural marketer Rico Vallejos of the marketing consultancy RicoLatino. That’s a really bad idea.).

Insurance 74

Insurance Insurance Interviews Marketing 74

Scott Public Relations

APRIL 2, 2020

Have they thought about getting health care insurance once they are no longer your dependents? If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations. Do they know how much it costs?

Insurance 71

Insurance Insurance Healthcare Technology 71

Shift Communications

NOVEMBER 5, 2014

One of the comments I saw recently on Twitter about public relations was that some folks consider PR and its impact to be immeasurable. Virtually everything in marketing, advertising, and PR is measurable. Why don’t more companies and brands measure PR and marketing? Vice President, Marketing Technology.

Measurement 159

Measurement Insurance Insurance Newspapers 159

Buzzstream

JUNE 5, 2024

Since most people reading this are interested in ideas for their brands or clients, I will avoid showcasing publications like NYTimes, Pudding, or VisualCapitalist, as well as independent artists and content creators like Neal Agarwal or others you might find on r/dataisbeautiful. If it’s interesting, you can pitch it for coverage.

Digital PR 62

Digital PR Examples Strategy Survey 62

PRSay

MARCH 1, 2021

As the COVID-19 vaccine rollout continues across the country, the words that communicators use might influence public willingness to be vaccinated, a new study from nonprofit insurer EmblemHealth has found. John Elsasser is the publications director of PRSA. The terms “vaccines” and “immunizations” need to be used together.

Communications 189

Communications Insurance Insurance Community 189

Reputation Us

DECEMBER 14, 2022

According to Citi, the total market for the Metaverse could be between $8 trillion and $13 trillion by 2030 , with total users numbering around five billion. By most accounts, the board did not have a public reputation of its own. Action 8: Insure Reputation Risks. Action 7: Engage the Board about your Reputation.

Reputation 78

Reputation Insurance Insurance Employee 78

ImPRessions - Crenshaw Communications

OCTOBER 8, 2020

Like ad tech, cybersecurity is a crowded and highly segmented market full of vendors, services and enough acronyms to make your head spin. These sectors may range from education, government and energy to financial services, healthcare and insurance. Understand how you fit into the big picture.

Enterprise 261

Enterprise Privacy Government Software 261

Scott Public Relations

MARCH 4, 2020

If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations. Sign up to receive our monthly advice on healthcare, insurance and technology PR: Scott Public Relations.

Healthcare 52

Healthcare Insurance Insurance Agriculture 52

PR for Anyone

AUGUST 25, 2022

Whether you are a psychologist, social worker, attorney, insurance agent, doctor, dentist, attorney, contractor, really anything. Anyone can get publicity! If you’re in insurance, talk about that. Think about what value you can bring to kids or parents and this goes from pre-school through college. PR FOR ANYONE.

Pitching 130

Pitching Media Insurance Insurance 130

Scott Public Relations

DECEMBER 19, 2019

The growing wealth gap among citizens is a major public policy concern for the United States. As the divide in wealth continues to grow, it will have a negative impact on other public policy issues as well—including healthcare. Follow Scott Public Relations on LinkedIn , Twitter , Facebook , Pinterest , and Google+.

Healthcare 52

Healthcare Insurance Insurance Policies 52

PR for Anyone

JUNE 30, 2021

You need to be pitching national publications NOW for stories that will go to print in October. topic that relates to you and your business, move that publication to the top of your list. It’s Christina Daves with this week’s Free Publicity Friday PR Tip. We are going to educate the public. PITCH IDEAS.

Pitching 130

Pitching Nonprofit Financial Insurance 130

PRSay

AUGUST 30, 2023

As Labor Day approaches and summer winds down, PR professionals can learn from the marketing phenomenon that exploded from the season’s two biggest movies: “Barbie” and “Oppenheimer.” In the case of “Barbenheimer,” the overt irony of their unlikely pairing helped fuel the success of both films.

Brand 132

Brand Branding Film Insurance 132

Flack's Revenge

JULY 11, 2018

It’s about marketing that transcends products and features to tell a more meaningful story. Just think about ads that break through and make an impression: e.g. a gecko that sells car insurance; or the AFLAC duck. Admittedly, this is not just about PR – it involves product engineering and other aspects of marketing.

Insurance 204

Insurance Insurance Advertising Advertising 204

Cision

JULY 26, 2017

What I want to do in this post is look at the social targeting tools available to PR pros and marketers on the major social platforms answering two questions: How effectively can I target the followers/fans that I currently have on the platform? Insurance (Providers) -> (Auto insurance, Health insurance, Home insurance, Other insurance).

Social Media 233

Social Media How To Insurance Insurance 233

Mark My Words

OCTOBER 25, 2021

The ASA upheld 25 complaints and a chastened BrewDog ate humble pie, blaming a “miscommunication between its marketing and social media teams”. Back when BrewDog was a scrappy young pup with limited budget, creating noise by causing offence was very part of its marketing toolkit. It wasn’t always like this, of course.

Strategy 60

Strategy Marketing Insurance Insurance 60

Scott Public Relations

DECEMBER 19, 2019

If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations. Follow Scott Public Relations on LinkedIn , Twitter , Facebook , Pinterest , and Google+. Like what you’ve read?

Healthcare 52

Healthcare Insurance Insurance Agriculture 52

MaccaPR

JUNE 12, 2024

Nicole Garrison, Senior Director of Employer Brand and Marketing for RBC To find out for you, we enjoyed a lively interview with Minnesota-based Nicole Garrison, the former Vice President of Corporate Public Relations for U.S. Employers used to go to market for talent and for clients essentially the same way.

Interviews 62

Interviews Brand Branding Employee 62

Victorious PR

FEBRUARY 22, 2023

My company consistently gets its clients onto top podcasts, into A-List publications, and onto the first page of Google. We have a PROVEN FRAMEWORK that we use for EVERY client to build up their reputation so that they can get into those A-list publications. Hint: Word of mouth, IS PR. Inman, LA Weekly, NY Weekly, and so much more.

Publicity 52

Publicity Video Pitching Google 52

Onclusive

OCTOBER 23, 2019

Each year, more than $30 billion is invested in corporate communications, publicity and public relations. Onclusive is a marketing analytics company revolutionizing the communications industry with data science. Capture and synthesize market intelligence from buyers, users, competitors . Position Scope. Responsibilities.

Marketing 46

Marketing Case Study Software Analytics 46