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6 Things Your PR Agency Can Do Beyond Media Relations

ImPRessions - Crenshaw Communications

Those seeking public relations services often pigeonhole it into media relations. Here are just a few: High-level media training. We’ve produced panels and meetings on topics from art e-commerce to worker’s compensation insurance. Often, the narrower the topic, the better.)

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Developing key messages in marketing

5W PR

Key marketing messages should have certain traits, as enumerated below. For instance, Geico’s time-based promise through its message, ‘15 minutes or less can save you 15% or more on car insurance’. When a key marketing message reassures customers, it conveys comfort. Reassuring Consumers. Meaningful.

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Building Your Brand for Public Relations

Scott Public Relations

Whether you are an individual or represent a company, branding is an important aspect of how you can succeed with your public relations. If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations.

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Managing Media Relations for a Publisher; Off Script No. 32: Rachael Wolensky of ALM

Sword and the Script

Today, she works for ALM Media , a publisher which grew its roots in trade publications for the legal community, but now owns titles beyond just legal including financial services, insurance, and consulting. 4) How does the vertical market that you are in, legal, impact your role in PR? 31: Nicole Wojno of UserIQ.

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Proving Your Success in Public Relations

Scott Public Relations

Public relations has always been a bit of a murky field when it comes to measuring success. A good measure of whether your public relations efforts bear fruit is how many people are viewing pages on your site. Coordinate your social media and PR strategies to take full advantage of this opportunity.

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Magenta Nation: Healthcare and Income Inequality

Scott Public Relations

The growing wealth gap among citizens is a major public policy concern for the United States. As the divide in wealth continues to grow, it will have a negative impact on other public policy issues as well—including healthcare. Sign up to receive our monthly advice on healthcare, insurance and technology PR: Scott Public Relations.

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Building Your Brand for Public Relations

Scott Public Relations

Whether you are an individual or represent a company, branding is an important aspect of how you can succeed with your public relations. If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations.