Shift Communications

FEBRUARY 3, 2016

In my last post , I shared three ways to bungle your product launch and touched briefly on preparing your executives for media interviews. First, why is media training so important? In the majority of media training sessions I’ve done, the spokesperson plays “ping pong” with the interviewer. Source: meowgifs.com.

Interviews 60

Interviews Media Training Training Trends 60

Shift Communications

SEPTEMBER 14, 2017

If they do their job right, you’ll welcome it because it will be relevant, timely, and valuable information. They facilitate in-person meetings, do media training to prep clients for difficult interviews, and even help to win new business. Vice President, Marketing Technology. Senior Account Executives.

Agency 87

Agency Internal International Media Training 87

PRSay

OCTOBER 17, 2018

I know you cover new password managers,” is more convincing than “I know you cover consumer technology.” Be more precise than most of your competitors who merely rely on media databases for beat information. So the more specific your opening line, the more effective it is. “I

Pitching 178

Pitching Training Media Relations Consumer 178

Contently - Strategy

JANUARY 26, 2023

Content marketing is the broad strategy for moving customers through a sales funnel from top to bottom using different kinds of information at the top, middle, and bottom to achieve different goals. Those candidates may already have a strong social media following or network with which they can share the content you create together.

Leadership 126

Leadership Content Marketing Healthcare Google 126

MaccaPR

MAY 23, 2016

Whether it's education around Lyme Disease, trying to sell a state-of-the-art knee implant, or informing the public of a new test to detect lymphedema, I've witnessed the effect that a lack of – or ineffective – communications can have on the health industry. lags all other sectors but one (financial). patients) and industry trends (e.g.

Conference 80

Conference Healthcare Marketing Crisis 80

Reputation Us

SEPTEMBER 7, 2016

They were going on some information that was more hearsay than accurate.”. From her media training, Wyss-Schoenborn also learned it was important to develop a list of talking points about the crisis and stick to them when questioned by reporters. Then the last piece, although important, is the media.”.

Crisis 60

Crisis Crisis Communications Insurance Insurance 60

ImPRessions - Crenshaw Communications

OCTOBER 12, 2021

Often a CEO or founder will be in demand as a media spokesperson, especially at high-growth technology companies. A new product launch interview needs a senior product specialist, a change in strategic direction a C-level executive, a technology exploration a chief engineer, and so on. Media prep didn’t stick.

Interviews 309

Interviews Product Launch Radio Media Training 309

Norton's Notes

OCTOBER 17, 2014

I believe in a bit of technology and science and human interpretation. A freelance project manager and writer, Jen writes some really informative reviews and advice pieces especially for families, like how to make gardens kid safe and how to label things when moving house.

Blogging 77

Blogging YouTube Writing Fashion 77

Mora Communications

AUGUST 31, 2015

We live in the information age. If you’re resourceful and inventive enough, you can come up with an interesting story, hook, or idea that will interest the national media. I know you think that you could never garner national media – your story’s simply not exciting enough.

Media 49

Media Local Insurance Insurance 49

ImPRessions - Crenshaw Communications

NOVEMBER 2, 2016

That’s one reason the $5 million fundraise by AirPR, which builds analytics tools to measure PR’s impact, was notable in PR and technology startup circles. Even top PR and media relations professionals need to refresh their methods with new tools and technologies. Shortcuts That Fuel Earned Media Results.

Television 120

Television Interviews Engineering Tools 120

Remote PR Jobs

SEPTEMBER 25, 2023

Thanks to the growth of digital platforms like social media, the news cycle is rotating faster than ever before. Couple that with an endless to-do list of research, writing, media training and more, and it seems nearly impossible to keep up, let alone make sense of it all.

Pitching 100

Pitching Interviews Trends Journalism 100

Polaris

APRIL 28, 2015

Communications professionals write media releases as an inverted pyramid , with the most substantial information at the beginning, and other details following in order of diminishing importance. You can read more about key messages in this blog post about the fine art of key messages and in this post about media training essentials.

How To 100

How To Marketing Writing Training 100

The Proactive Report

OCTOBER 19, 2015

The conversation has shifted to: “do we know what we’re doing with technology?” It’s defined as the ability to manage your work and life tasks using technology. The BBC article lists these five basic skills: Manage information. The BBC article lists these five basic skills: Manage information.

Communications 100

Communications Training Web Analytics 100

Marketwired

FEBRUARY 16, 2016

” Rebekah Illif is the Chief Strategy Officer for AirPR , a technology platform to increase PR performance. Additionally, Iliff frequently moderates and participates on panels at leading technology and business conferences, and she has presented at countless conferences on the future of PR and big data. Those days are over.”

Creativity 100

Creativity Pitching Writing Conference 100

Communications Conversations

JULY 18, 2019

With the profusion of technologies like voice and video conferencing — not to mention smart phones — my clients and my media contacts have become an extension of my professional and social network. I think one of the best parts of being a solo consultant is that you get to choose the team that surrounds you.

Local 94

Local Course Community Interviews 94

PR in High Definition

APRIL 28, 2016

Just before Christmas 2015, Powa briefed the media on an amazing deal that would see its PowaTag gain access to the lucrative Chinese payments market. Dan Wagner, the CEO, was understandably triumphant and when speaking to the BBC said, “Why did China UnionPay decide to partner with a little British technology company?

Media 54

Media Media Training Training Interviews 54

Sword and the Script

DECEMBER 15, 2020

The pandemic and its endless stream of Zoom calls have taxed our ability to take in information via video and webinar. For many of us, when it comes to electronic information, our visual cortex is tapped out. Podcasts are great for the delivery of credible information and analysis, and storytelling. Susan Kostal | Stet.

Marketing 168

Marketing Employee Content Marketing Training 168