Remove Information Remove Media Relations Remove Media Training Remove Technology
article thumbnail

Pitching Reporters Amid COVID-19 Informs 2020 ‘State of the Media’ Report

PRSay

Social media algorithms are ranked as the most important new technology impacting journalists today, while the heady promise of AI continues to fade. 41 percent of journalists agreed that social media algorithms will change the way they work the most, up from 38 percent in 2019.

Report 167
article thumbnail

8 Media Interview Mistakes To Avoid

ImPRessions - Crenshaw Communications

Most importantly, of course, a media interview will lead to positive coverage – assuming it goes well. Nailing the interview, however, isn’t always easy, especially when it comes to technology PR opportunities. A media interview is an opportunity for a journalist to get substantive information to support a story.

article thumbnail

A Simple Trick to Personalizing Your Pitches on a Tight Deadline

PRSay

I know you cover new password managers,” is more convincing than “I know you cover consumer technology.” Be more precise than most of your competitors who merely rely on media databases for beat information. Jude Children’s Research Hospital and Georgia Tech to help their media relations teams reach new levels of success.

Pitching 178
article thumbnail

How to Maintain Relationships With Journalists During the Pandemic

PRSay

Now, more than ever, journalists are relying on every type of video chat technology to get interviews, including Skype, FaceTime, Google Meet, Zoom and more. And always be ready with a backup plan if the technology fails. Communicators can also be the “helpers” to the media right now. Photo credit: shutterstock.

Skype 206
article thumbnail

What is Technology PR?

5W PR

Technology Public Relations (Tech PR) involves managing and enhancing the public image of technology-related companies and products. It encompasses strategic communication to build and maintain positive relationships with the media, stakeholders, and the general public. This can include investors or customers.

article thumbnail

What Marketers Can Learn from the 2016 PRSA Health Academy Conference

MaccaPR

Whether it's education around Lyme Disease, trying to sell a state-of-the-art knee implant, or informing the public of a new test to detect lymphedema, I've witnessed the effect that a lack of – or ineffective – communications can have on the health industry. Relying on Traditional Media Relations Tactics. November 3, 2015.

article thumbnail

Credit Union Times: CU Crisis Planning Essential

Reputation Us

Media relations training helped Wyss-Schoenborn effectively manage the press during the crisis. They were going on some information that was more hearsay than accurate.”. Then the last piece, although important, is the media.”. I get a lot of questions about social media issues,” Huey said.

Crisis 60