Sword and the Script

DECEMBER 10, 2019

Marketers will begin to more fully embrace concerns about sustainability and will show more courage in implementing changes across their marketing strategies and their organizations.”. 16) Social media fragments into niche communities. The social media landscape will never be more unified than it is now.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

Shift Communications

DECEMBER 29, 2015

When devising a content strategy for a new year, it’s important to take note of what worked (and why) to plan what’s to come next year. One of the top questions in social media marketing (and content marketing in general) is how do you know what content is worth promoting? Will a blog post go viral? Here’s how.

Analytics 60

Analytics Viral Social Media Google 60

Sword and the Script

JULY 2, 2016

Search is a form of a question…which is why answering customer questions is a sound strategy for content marketing. By contrast, we share content on social media when it’s convenient for us, says to Steve Plunkett. 1) The Science of Viral Content. Also see: Viral Marketing: The Hope, Hype and Helplessness .

Marketing 64

Marketing Viral Survey Infographics 64

Cision

OCTOBER 28, 2015

Think about how many times you’ve seen a text-based article go viral – and compare that to cute kitten photos, the ALS Ice Bucket Challenge or infographics. Visuals are vital for all types of communication, whether they’re still shots, videos, infographics or slides. Images inspire sharing.

Communications 120

Communications Telecommunications Infographics Video 120

Communications Conversations

FEBRUARY 6, 2015

“See Which Super Bowl Ads Are Already Going Viral”. Does Super Bowl Exposure Matter if Ads Go Viral?”. https://www.thinkwithgoogle.com/infographics/for-football-fans-its-more-than-just-a-game.html. “Is Real-Time Super Bowl Marketing Worth the Money?”. Content Strategy 2015: Marketing, Mobile, and the Enterprise“.

Viral 60

Viral Marketing YouTube Enterprise 60

MaccaPR

JANUARY 6, 2015

Just as we did in 2013 with " PR and Social Media Counsel from MaccaPR''s Most Popular Posts ," we''re now taking a look back at the most successful recent posts on MaccaPR, according to our readers. A Social Media Grammar Lesson from the AP " was a Maccabee classic that contains a handy list of popularly-misspelled social media terms.

Blogging 48

Blogging Wikipedia YouTube Content Marketing 48

ReimaginePR

AUGUST 29, 2016

When it comes to generating leads, creating a community, and interacting with your customers, nothing tops social media. Social media is the perfect way to build exposure for your brand and increase traffic to your website, but how do you do that? It’s important to explore the best way to cultivate that strategy.

Social Media 149

Social Media Marketing Media Facebook 149

Buzzstream

MARCH 13, 2024

Even some white hat link building strategies rub against Google’s spam guidelines if builders don’t properly check websites for quality signals. Digital PR covers many content types and strategies, but its goals align with SEO goals, so they play hand-in-hand. The tactics may overlap, but the overall strategies are unique.

Digital PR 71

Digital PR Construction Case Study SEO 71

Contently - Strategy

AUGUST 30, 2022

Forming a strategy , executing on topics, interviewing experts , making rounds of edits, promoting on social media, etc. Or you can edit the same blog into an infographic or share pull quotes from the piece on social media. Did one of your whitepapers go viral—backlinked by many notable websites?

eBook 129

eBook YouTube Video Social Media 129

PR 20/20

APRIL 7, 2016

We’ve got your standard blog posts, ebooks, infographics and videos, but even those types of content can only go so far. Take a moment and try to surmise one of the more popular types of content that you’d normally see on social media. Did the thought of those commonly seen quizzes on social media networks pop into your mind?

Social Media 40

Social Media How To Media eBook 40

Cision

DECEMBER 5, 2017

Infographics. I love infographics. I’m not alone, over 40 percent of marketers say infographics are their most engaging piece of content. Infographics are easy to read, easier to digest and boost engagement by up to 3x. To promote an infographic, you first have to create an infographic. more views.

Infographics 235

Infographics Case Study Content Marketing Video 235

Beyond PR

DECEMBER 5, 2017

Infographics. I love infographics. I’m not alone, over 40 percent of marketers say infographics are their most engaging piece of content. Infographics are easy to read, easier to digest and boost engagement by up to 3x. To promote an infographic, you first have to create an infographic. more views.

Infographics 72

Infographics Case Study Video Survey 72

Beyond PR

AUGUST 4, 2016

The fact is, social media allows us to reach countless people on a constant basis. It also opens the door to countless possibilities, as PR Newswire’s Victoria Harres covers in Identifying Opportunities & Issues: Keys to Monitoring Traditional & Social Media. Social media success is all about trial and error.

Social Media 40

Social Media Pinterest Media Marketing 40

Sword and the Script

OCTOBER 22, 2016

For example, social media once lauded for democratizing publishing is largely a paid game today. Social media has become, in many senses, the very thing it once disintermediated. Viral Marketing: The Hope, Hype and Helplessness. Anchor text links in press releases too are another example.

Web 60

Web Google Mobile B2B 60

NewsWhip

MAY 27, 2021

So, we had to move to media channels that are more creative, that are more mobile, that are more dynamic and personalized, and that’s led us to where we are today which is a ripe opportunity for our clients and healthcare to really embrace these new storytelling opportunities and reap the benefits of more modern media strategies.

Healthcare 78

Healthcare Storytelling Communications Local 78

Flatiron Communications

JANUARY 15, 2016

The smarter set in the PR biz have turned their attention to how best to harness the influence of their clients’ followers on social media, as well those “independent” stars-for-hire on Twitter, Facebook, Snapchat, Vine, [link] YouTube and Instagram. Yes, that’s where more and more consumers sate their media appetites these days.

Content Marketing 28

Content Marketing Marketing Instagram YouTube 28

Cision

JULY 26, 2016

At his recent “ How to Monitor Anything ” webinar with the Public Relations Society of America, Cision Canada’s content marketing and social media manager James Rubec showed brands how they can dive deeper using real-time media monitoring. The media may be counterfactual to what people are actually saying.”.

Media 120

Media Viral Comparison Social Media 120