ImPRessions - Crenshaw Communications

SEPTEMBER 22, 2017

The founders tout the software’s “data storytelling at machine scale” to add value to sharing intel – including product news, financial data or analytics. This service allows PR teams to discover what people are talking about now, using Talkwalker’s proprietary trending score feature.

Tools 147

Tools Radio Data Analytics 147

Prohibition

DECEMBER 13, 2022

There’s a vast amount of campaign types for your brand to use to grow online authority, everything from infographics to hero campaigns, to newsjacking campaigns. This could be activity around key dates and trends in the media and owning the story. The importance of storytelling in PR. Proactive digital PR.

Digital PR 62

Digital PR Analysis B2C Examples 62

Cision

APRIL 16, 2015

Visual media and visual storytelling are on the rise and poised to become two of the major content creation trends in 2015. As with any strategy or tactic, you have to address the “why” first: Why are you using visual media or storytelling? How can you use the tactics to your advantage and improve your brand’s PR?

Storytelling 120

Storytelling Infographics Content Marketing Film 120

Sword and the Script

DECEMBER 10, 2019

We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. New LinkedIn research found that only 4% of digital marketers are measuring return on investment six months into a campaign or longer. Media struggle for income gives rise to desperate measures.”.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

Marketwired

FEBRUARY 16, 2016

#CreativePR, the hashtag, caught our attention at last year’s PRSA conference when Deirdre Breakenridge, Jason Sprenger and Heather Whaling teamed up for their presentation, “Creative PR: Delivering Your Story From Narrative and Design to Measurement.” When you can, offer high resolution photos, videos or infographics.

Creativity 100

Creativity Pitching Writing Conference 100

Critical Mention

OCTOBER 24, 2019

Adjusting to new trends is part of the business for PR professionals. Our top picks: If you’re looking for ways to boost your content strategy, this blog post is for you: Creating a Video Storytelling Strategy That Gets Results. Discover new ideas amid detailed coverage of emerging trends and opportunities. Entrepreneur.

Blogging 68

Blogging Education Resources Creativity 68

Contently - Strategy

JUNE 11, 2020

In the midst of a global pandemic, that trend is only going to increase as people look to learn about the latest symptoms, diagnoses, and treatments. We’ve extracted the most important healthcare content marketing trends using a combination of quantitative and qualitative data. 5 Trends Shaping the Healthcare Industry .

Healthcare 93

Healthcare Content Marketing Industry Trends 93

Shift Communications

APRIL 23, 2015

As the communications industry continues to change and to adapt to digital environments, these are the key skills/specialties that I see as key to communicators: Analytics : The ability and necessity to measure results in a digital environment is stronger than ever. Find photographers that you respect and study their craft.

Communications 60

Communications Analytics Infographics Data-Driven PR 60

PR 20/20

AUGUST 11, 2016

Modern marketers are expected to master both traditional and digital skills to deliver measureable results. It’s imperative that businesses continuously adapt to evolving marketing trends. The Visual Storyteller. However, these qualified hybrid marketing professionals are in short supply, and a full-fledged talent war has begun.

Marketing 43

Marketing Mobile Engineering Technology 43

PR 20/20

AUGUST 11, 2016

Modern marketers are expected to master both traditional and digital skills to deliver measureable results. It’s imperative that businesses continuously adapt to evolving marketing trends. The Visual Storyteller. However, these qualified hybrid marketing professionals are in short supply, and a full-fledged talent war has begun.

Marketing 40

Marketing Mobile Engineering Technology 40

Contently - Strategy

SEPTEMBER 15, 2021

In the midst of a global pandemic, that trend is only going to increase as people look to learn about the latest symptoms, diagnoses, and treatments. We’ve extracted the most important healthcare content marketing trends using a combination of quantitative and qualitative data. 5 Trends Shaping the Healthcare Industry .

Healthcare 52

Healthcare Content Marketing Industry Trends 52

Journalistics

JULY 6, 2013

David has since added to the real-time discussion with his Newsjacking book, which further reinforces the need for brands to respond quickly to breaking stories or trending topics, to insert themselves into the news cycle when appropriate to earn incredible brand awareness. How ready are you to deal with a real-time marketing & PR event?

Marketing 52

Marketing Community Trends Case Study 52

5W PR

FEBRUARY 22, 2024

Photographs, illustrations, memes, and infographics paint a thousand stories without a single word, engaging people through color, composition, and symbolism. Storytelling principles, writing skills, graphic design basics, audio and video editing techniques, and even coding for interactive projects are valuable assets in the digital toolbox.

Media 78

Media YouTube Transportation eBook 78

NewsWhip

MAY 27, 2021

The future of storytelling in healthcare communications. Real Chemistry’s Practice Leader of Media & Engagement Becky Vonsiatsky joins NewsWhip’s CEO Paul Quigley to discuss how healthcare storytelling will continue to connect authentically with key audiences, wherever they are. May 21, 2021 | 11:30am EST / 4:30pm GMT. Becky: Yeah.

Healthcare 78

Healthcare Storytelling Communications Local 78

The Proactive Report

JANUARY 30, 2015

It’s a growing trend and it is definitely impacting the practice of PR. We are the storytellers and content marketing should be our domain. Monitoring conversations, Analyzing content, SEO and keyword research, Visual content production, and the ability to track, measure and report ROI are just a few.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100

Beyond PR

DECEMBER 5, 2017

Blogging is no longer an experimental trend that might be a waste of time. Implementing an A/B segmentation to strategically distribute blog content over the wire, PhRMA was able definitively to measure the impact Cision Distribution by PR Newswire had on driving traffic to their blog. Infographics. I love infographics.

Infographics 72

Infographics Case Study Video Survey 72

Stephen Waddington

DECEMBER 5, 2018

Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement. The London Evening Standard is the only publication that bucks a downward trend as a result of a switch from paid for newsstand sales to an ad funded sheet.

Media Relations 115

Media Relations Media Print Newspapers 115

Marketwired

FEBRUARY 23, 2016

“Whether you’re planning, executing or measuring, there is a growing list of tools that can help with automation, optimization, productivity, granularity and more. Everyone agrees that visual content is a major media trend that will continue to have prominence. Setting up specific Goals in GA can do this. Leta holds a B.A.

Tools 125

Tools Analytics Software B2C 125