Contently - Strategy

DECEMBER 5, 2019

The industry benchmark statistics in the first part of the report came from an internal dataset of 86,270 pieces of content across all industries, measured by Contently’s content marketing platform. Create social videos and infographics. Create social-friendly videos and infographics. Report Methodology.

Financial 111

Financial Industry Report Insurance 111

Sword and the Script

DECEMBER 13, 2016

This works best if this is part of marketing operating system. Whether your primary speaker is internal or external, carve out time for a 30-minute interview. For internal speakers, where a webinar is just one more additional duty, an interview like this can be a helpful creative exercise for them as they develop a presentation.

B2B 60

B2B Infographics Interviews eBook 60

PR Conversations

JULY 5, 2017

Several years ago PR community actively discussed infographics – a new exciting format to present complex information. While there is nothing ground-breaking about infographics anymore, it is still widely used by brands today. Companies that were the first to embrace infographics! Leading internal communications.

Infographics 63

Infographics Corporate Policies Reputation 63

PR 20/20

JULY 31, 2018

Q: How did you communicate the new digital direction internally? Highly scientific, technical products need to be presented in a digestible way—like through an infographic or a short video. You can have the best system in the world, but if you don't have the content to support inbound, you’re wasting your time.

Marketing 42

Marketing Leadership Engineering Education 42

Contently - Strategy

JUNE 11, 2020

As cases started to spike, it wasn’t long before it seemed like every article, video, and social post tied back to the coronavirus. That system, however, is ripe for change. The announcements, letters, videos, and articles showed that healthcare companies could adapt quickly if the situation calls for it.

Healthcare 136

Healthcare Content Marketing Industry Trends 136

Contently - Strategy

SEPTEMBER 15, 2021

As cases started to spike, it wasn’t long before it seemed like every article, video, and social post tied back to the coronavirus. That system, however, is ripe for change. The announcements, letters, videos, and articles showed that healthcare companies could adapt quickly if the situation calls for it.

Healthcare 59

Healthcare Content Marketing Industry Trends 59

Contently - Strategy

DECEMBER 29, 2022

Developing a concrete plan for what happens after you publish means identifying the right internal stakeholders to start the distribution process. That doesn’t mean you should blow up every internal communications channel with every single content asset you create. Execute a larger internal communications plan.

eBook 145

eBook Product Launch Software Internal 145

Contently - Strategy

APRIL 24, 2019

If you’re expanding to an international LOB, your new goal could be to build a loyal audience in the UK. The insurance company developed a system that tracked savings, and over a six-month span, it avoided $1.2 That engagement sparked discussion for a bigger video budget. Let’s use setting goals and KPIs for now.

Content Marketing 111

Content Marketing Infographics Insurance Insurance 111

ISEBOX

FEBRUARY 26, 2016

Your next challenge is organizing, navigating internal approvals and then distributing the content to the press and various thought leaders. The integration of multimedia content (images, infographics, video, studies) has been a major boon to pharmaceutical media relation’s efforts. Speed matters.

Pharmaceuticals 70

Pharmaceuticals Communications Internal International 70

Frederik Vincx

DECEMBER 11, 2015

It is full of practical advice to get your team on board during workshops, internal presentations, and pilot projects. In the fifties, Toyota wrote the book on production systems and continuous improvement. At the foundation of TPS (The Toyota Production System) lies the Japanese concept of kaizen.

How To 60

How To Software System Employee 60

The Proactive Report

JANUARY 30, 2015

Duane Bates, Senior Director of Digital Communications Strategy and New Media, Habitat for Humanity International. Rob Six, Senior Vice President of Corporate Communications, Roll International. Last year the amount of video from people and brands in Facebook’s News feed increased 3.6X It must also be easy to share.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100

The Proactive Report

JUNE 15, 2016

There will be valuable data in CRM systems and other data sources too. Create innovative and engaging marketing assets including infographics, slideshares, social posts, landing pages, podcasts, animated gifs, product collateral, email offers, and other tools as needed. Having data without insights is totally useless.

LinkedIn 100

LinkedIn SEO Infographics Data 100

Sword and the Script

NOVEMBER 3, 2015

Create a system for cataloguing and organizing relevant links you might “riff off of” for blog posts, or contributed articles. For example, every week on Friday, I like to publish a “Friday Share” post that reviews a relevant industry infographic, SlideShare presentation or YouTube video that I’ve identified during daily reading.

Industry 60

Industry Pitching Survey Twitter 60

Stephen Waddington

DECEMBER 5, 2018

Indeed, many of the hottest public relations agencies such as Manifest and the Romans, and large international networks such as Golin, Ketchum, and Weber Shandwick, proudly lead with earned media. You should not start with three pages of A4, but a tweet, an infographic or a video. It was published verbatim by The New York Times.

Media Relations 115

Media Relations Media Print Newspapers 115

Waxing UnLyrical

APRIL 19, 2018

Internal and External Communication and Collaboration. Zoom : Zoom video conference allows you to have video conferences with anyone from around the world. Their free account allows unlimited one on one video conferencing and up to 40 minutes for groups. Piktochart : PIktochart is an online infographics tool.

Nonprofit 76

Nonprofit Tools Marketing Skype 76