45 Marketing and PR Statistics that Recap the Year We Had in 2020
Sword and the Script
DECEMBER 22, 2020
The top PR challenge facing communicators is measuring impact, proving value and demonstrating ROI, according to 50% of respondents. However, in a subsequent question, only about half of respondents “often” or “always” measure their communications efforts. Source: PR Measurement ). Video performs best on Instagram. “A
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