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6 PR Pitching Pitfalls And How To Avoid Them

ImPRessions - Crenshaw Communications

PR people make mistakes every day, especially when it comes to pitching stories to the media. But in our line of work, we can risk public humiliation for even a trivial error if a cranky reporter decides to post about a bad pitch. One of the biggest errors a PR person can make is timing their pitches badly.

Pitching 240
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Back to School Media Pitches

PR for Anyone

Most kids went back to school this week and it’s a great time to position yourself as an expert and start pitching the media! Think outside of the box on what value you can provide related to back-to-school and pitch those stories starting today and for about the next 30 days. What can you pitch? I’d love to connect.:

Pitching 130
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The Enduring Significance of Broadcast Media: Why TV and Radio Remain Essential for PR Professionals

Burrelles Fresh Ideas

In today’s digital age, where streaming platforms and online media dominate the landscape, it’s essential not to overlook traditional broadcast media’s enduring relevance and significance, such as television and radio. The numbers for radio are impressive!

Radio 75
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Using Tech Tools for Maximum PR Coverage

ImPRessions - Crenshaw Communications

Sometimes it can be difficult to land pitches, but with ProfNet, the media opportunities present themselves. Along with helping monitor coverage, news and social media, Muck Rack helps provide and share media lists that are always contemporary resulting in stronger pitching success and more media opportunities. . Radio Guest List.

Tools 232
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Journalists

PR for Anyone

Let them get to “know” you before you pitch and then, when you do pitch, knock it out of the park! By doing this, you will be asked back to television and radio stations and quoted again and again by writers. NOW is your time to by seen as THE go-to expert, an A-Lister in your industry!

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Mindset and Media

PR for Anyone

I had no idea how important mindset was when pitching the media until I really dove deep with myself and now with my clients. I remember the first time I pitched, I was a nervous wreck! But then, as my confidence in what I was doing grew, that confidence came through in my pitches and my follow up and with that, came more yeses.

Media 130
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The Best PR Agency Horror Stories

ImPRessions - Crenshaw Communications

There a reason why we call radio silence after a new account pitch “ghosting” – because it’s horrifying. You decide to respond to a big RFP, you do your research and put forth best efforts to pitch and win the business. Ghosted by that nice prospect. Everyone’s been in this situation.

Agency 227