ImPRessions - Crenshaw Communications

SEPTEMBER 24, 2019

At Crenshaw we work with clients in B2B technology industries like adtech and cybersecurity, and it’s a challenge to understand every specific niche and sub-niche. Agencies and clients alike need to be monitoring current trends in the industry. Use strong language. Stalk journalists. Not literally, of course.

Pitching 140

Pitching B2B Infographics Study 140

Deirdre Breakenridge

SEPTEMBER 3, 2014

There are those industry publications that have thoughtful pieces that I love to read when I’m looking for deep coverage on a subject area. Once you identify a study and topics of interest, you can then take existing research and build your own infographics to showcase the information. appeared first on Deirdre Breakenridge.

Communications 383

Communications Tools Google Resources 383

Shift Communications

OCTOBER 20, 2014

Offer to read them a white paper or press release, listen to a webinar, show them an infographic. If they manage to stay engaged for more than a minute, then you’ve clearly got the hang of good storytelling. If they’re immediately bored, then your storytelling isn’t compelling. Christopher S.

Content Marketing 167

Content Marketing Marketing Storytelling B2B 167

Stern + Associates

DECEMBER 20, 2022

And while the industry is quite unpredictable, we mapped out seven predictions for what we anticipate to see in the world of social media in 2023: Increased focus on user-generated content: In the coming year, we expect to see more brands leveraging the power of user-generated content in their marketing efforts.

Social Media 62

Social Media Marketing Media Analytics 62

Sword and the Script

DECEMBER 22, 2020

PwC estimates live events, conferences and tradeshows have shrunk 64% as an industry. Source: 10 PR Industry Studies ). Data, storytelling and blogging of grow in importance. Data & analytics (76%), storytelling (74%) and content marketing, like blogging (74%) were increasingly important to PR pros in 2020.

Survey 174

Survey Marketing B2B Study 174

Deirdre Breakenridge

FEBRUARY 1, 2016

Content marketing has become an important part of your communication program, and your storytelling requires a strategic and creative approach. A Little More About Piktochart … Piktochart was founded in 2011 by Ai Ching Goh and Andrea Zaggia when they realized Infographics were quickly growing in popularity.

Community 150

Community Creativity Content Marketing Infographics 150

Sword and the Script

DECEMBER 28, 2022

Some 70% reported video has a greater impact “over other content formats such as infographics, e-books and white papers” in raising awareness of a business problem. Effective storytelling improves valuations. 66% said conferences (including virtual). Read more: “Skepticism” is the “New Normal;” Survey Finds B2B Tech Has Trust Issues.

B2B 114

B2B Marketing Survey Software 114

Burrelles Fresh Ideas

JUNE 27, 2023

Instead, it’s continuously evolving as we adapt to new online platforms, changes in the media landscape, and new technologies. The primary goal of a press release— to gain public attention — hasn’t changed much, but our methods and formats have advanced in recent years with emerging and new technologies. Remember, stories are powerful.

Pitching 40

Pitching Writing Engineering Wikipedia 40

Marketwired

FEBRUARY 16, 2016

When you can, offer high resolution photos, videos or infographics. ” Rebekah Illif is the Chief Strategy Officer for AirPR , a technology platform to increase PR performance. Creative PR is moving your storytelling to new levels by creating and sharing more interactive and visual content. Those days are over.”

Creativity 100

Creativity Pitching Writing Conference 100

Contently - Strategy

JUNE 11, 2020

Over 2,400 years later, technology, science, and medicine have evolved exponentially, but many words in the oath are still remarkably relevant: “I will remember that there is art to medicine as well as science, and that warmth, sympathy, and understanding may outweigh the surgeon’s knife or the chemist’s drug.

Healthcare 93

Healthcare Content Marketing Industry Trends 93

Contently - Strategy

SEPTEMBER 15, 2021

Over 2,400 years later, technology, science, and medicine have evolved exponentially, but many words in the oath are still remarkably relevant: “I will remember that there is art to medicine as well as science, and that warmth, sympathy, and understanding may outweigh the surgeon’s knife or the chemist’s drug.

Healthcare 52

Healthcare Content Marketing Industry Trends 52

PR 20/20

AUGUST 11, 2016

New technology is being introduced in the marketing world every day, and the demand for top talent is greater than ever before. Founder and CEO of PR 20/20 Paul Roetzer ( @paulroetzer ) believes that the largest gaps impacting performance lie primarily within marketing talent, technology and strategy. The Visual Storyteller.

Marketing 43

Marketing Mobile Engineering Technology 43

PR 20/20

AUGUST 11, 2016

New technology is being introduced in the marketing world every day, and the demand for top talent is greater than ever before. Founder and CEO of PR 20/20 Paul Roetzer ( @paulroetzer ) believes that the largest gaps impacting performance lie primarily within marketing talent, technology and strategy. The Visual Storyteller.

Marketing 40

Marketing Mobile Engineering Technology 40

PR 20/20

MAY 23, 2017

For the latest industry trends, we turn to: Orbit Media Studio : From content marketing, to analytics, to design and everything in between, Orbit Media, co-founded by influencer Andy Crestodina ( @crestodina ), is your one-stop-shop for all-things marketing. GH does have a blog too, but we like to see what industry pros are buzzing about.

Resources 53

Resources Marketing SEO Engineering 53

Shift Communications

APRIL 23, 2015

Whether it’s participating in webinars, interacting with people online, or speaking at industry, company or academic events, I meet people who are at varying levels of comfort with the fast-paced world in which we live. Video, photos, infographics and the like are necessary in a mobile and digital world.

Communications 60

Communications Analytics Infographics Data-Driven PR 60

Beyond PR

MAY 17, 2018

A lot has changed over the last 12 years — Forsythe is now director of editorial video at McClatchy — with many newsrooms, including McClatchy’s, wanting their journalists to shoot video, find photographs, incorporate infographics and more into their work when they can. Use Multimedia to Tell a Better Story.

Infographics 54

Infographics Print Video Real Estate 54

Shift Communications

OCTOBER 31, 2016

And as an information industry, we are powered by data. So much was revealed at World of Watson that will impact our industry forever. Consider our recent analyses of how much news is generated each day , and how many press releases our industry sends out. As an industry, we must stop fearing technology.

Analytics 60

Analytics Data Analysis Technology 60

Sword and the Script

JUNE 4, 2019

I’ve started dedicating the first post of every month to summarizing news from vendors developing technology focused on public relations. Consulting firm Burton-Taylor published a report that benchmarks market size and market share for a category of technology the company describes as “Media Intelligence and PR Software.”

Software 100

Software Reddit Marketing Survey 100

Sword and the Script

DECEMBER 18, 2018

MG: The technology. Even with all the technology and social media, etc., Even with all the technology and social media, etc., And, the storytelling. But PR pros have ALWAYS been storytellers. She is Michelle Garrett and she’s my guest on this edition of the Off Script Q&A series.

Publicity 62

Publicity Storytelling Pitching Nonprofit 62

NewsWhip

MAY 27, 2021

The future of storytelling in healthcare communications. Real Chemistry’s Practice Leader of Media & Engagement Becky Vonsiatsky joins NewsWhip’s CEO Paul Quigley to discuss how healthcare storytelling will continue to connect authentically with key audiences, wherever they are. May 21, 2021 | 11:30am EST / 4:30pm GMT. Becky: Yeah.

Healthcare 78

Healthcare Storytelling Communications Local 78

Beyond PR

DECEMBER 5, 2017

Regardless of your industry and target audience, we will distribute your blog to thousands of media, trade and influencer points. We’ll deliver your multimedia assets, and you’ll leverage the industry’s most authoritative web property, PRNewswire.com, to drive SEO results. Infographics. I love infographics.

Infographics 72

Infographics Case Study Video Survey 72

Stephen Waddington

DECEMBER 5, 2018

Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement. A brief history of publicity In my view the public relations industry took a wrong turn in the 1950s. You should not start with three pages of A4, but a tweet, an infographic or a video.

Media Relations 115

Media Relations Media Print Newspapers 115