PRSay

OCTOBER 17, 2018

Then, after you’ve built a track record of unassailable success, good managers will give you autonomy to work how you want and where you want, because they know you’ll deliver. Michael Smart teaches PR professionals how to dramatically increase their positive media placements.

Pitching 152

Pitching Training Media Relations Consumer 152

PRSay

SEPTEMBER 28, 2018

Michael Smart teaches PR professionals how to dramatically increase their positive media placements. Jude Children’s Research Hospital and Georgia Tech to help their media relations teams reach new levels of success. Get more media pitching knowledge from Michael Smart here.

Media 143

Media Pitching Media Relations Writing 143

PRSay

AUGUST 31, 2018

If your mindset has you trying to convince your media contacts that they are wrong and you’re right, then you’ll keep struggling. But if your mindset shifts to trying to provide pure service to your media contacts, everything gets easier. Get more media pitching knowledge from Michael Smart here.

Pitching 125

Pitching Government Training Sports 125

PRSay

MARCH 8, 2018

Michael Smart teaches PR professionals how to dramatically increase their positive media placements. Jude Children’s Research Hospital and Georgia Tech to help their media relations teams reach new levels of success. Get more media pitching knowledge from Michael Smart here.

Pitching 116

Pitching Media Relations Examples Creativity 116

PRSay

JULY 17, 2018

Michael Smart teaches PR professionals how to dramatically increase their positive media placements. Jude Children’s Research Hospital and Georgia Tech to help their media relations teams reach new levels of success. Get more media pitching knowledge from Michael Smart here.

Media Relations 123

Media Relations Meeting Pitching Conference 123

PRSay

MAY 25, 2018

One time I was working with a media relations pro from a nonprofit at my media relations workshop. I suggested that she include the size of her organization’s social media following (they’re fortunate to have 7 million Facebook fans) and hint that she’d use them to drive traffic to resulting stories.

Pitching 87

Pitching Nonprofit Media Relations Social Media 87

PRSay

DECEMBER 12, 2018

Then, you’ll need to figure out how to help those gatekeepers do something they can’t do on their own, while cheerfully, politely and persistently staying in front of them until they realize your usefulness. Michael Smart teaches PR professionals how to dramatically increase their positive media placements.

Strategy 101

Strategy Pitching Film Advertising 101

PRSay

NOVEMBER 28, 2018

Michael Smart teaches PR professionals how to dramatically increase their positive media placements. Jude Children’s Research Hospital and Georgia Tech to help their media relations teams reach new levels of success. Get more media pitching knowledge from Michael Smart here.

Pitching 119

Pitching Travel Software Groups 119

PRSay

AUGUST 23, 2018

Michael Smart teaches PR professionals how to dramatically increase their positive media placements. Jude Children’s Research Hospital and Georgia Tech to help their media relations teams reach new levels of success. Get more media pitching knowledge from Michael Smart here.

Pitching 110

Pitching Media Media Relations Interviews 110

PRSay

MAY 23, 2019

I ran into this again during my “ Secrets of Media Relations Masters ” workshop. Michael Smart teaches PR professionals how to dramatically increase their positive media placements. Jude Children’s Research Hospital and Georgia Tech to help their media relations teams reach new levels of success.

Training 77

Training Travel Media Relations Creativity 77

PRSay

FEBRUARY 28, 2018

Here’s a commonly overlooked opportunity for building relationships with media: Help them with stories you didn’t pitch. I know one PR pro who did this so well that once she fielded a call from a reporter asking if she knew how to get certain (nonconfidential) financial info from a different company.

Pitching 102

Pitching Transportation Report Travel 102

PRSay

APRIL 19, 2019

Paid training gigs soon followed, then multiplied. Michael Smart teaches PR professionals how to dramatically increase their positive media placements. Jude Children’s Research Hospital and Georgia Tech to help their media relations teams reach new levels of success. Chicago, Los Angeles, and so on.

Hotels 131

Hotels Training Viral Pitching 131

PRSay

MAY 31, 2018

I think the best kind of media relations, and the most effective kind of media relations (long term), is the kind where you actually explain everything you’re doing out loud, right to your media contacts, and they keep coming back for more. Get more media pitching knowledge from Michael Smart here.

Media Relations 75

Media Relations Media Pitching Course 75

PRSay

JUNE 7, 2018

Michael Smart teaches PR professionals how to dramatically increase their positive media placements. Jude Children’s Research Hospital and Georgia Tech to help their media relations teams reach new levels of success. Get more media pitching knowledge from Michael Smart here.

Media Relations 74

Media Relations Pitching Media Conference 74

Waxing UnLyrical

NOVEMBER 4, 2015

So why don’t we put those two things together and build in social media video that connects us to the people we’re trying to reach when they’re in the moment. A few years ago, I sat in on a workshop by Paul M. Pretty pictures. He challenged all of us to get better at photography. And the only way to accomplish that is by doing.

Mobile 40

Mobile Film Media Training Video 40

Waxing UnLyrical

JUNE 24, 2015

No, like any good researcher, he knows how to ask the kinds of questions that help Batman point himself in the direction he needs to go. He listens, puts the situation in perspective and uncovers insights by examining the various points of view. But does he force-feed them to our hero?

Content Marketing 40

Content Marketing Marketing Energy Media Training 40

Critical Mention

OCTOBER 24, 2019

Factors like company size and budgets typically play into determining how your business will run its public relations: How to Make PR Work For You. It provides great resources on how to maneuver agency hurdles, manage client interactions and how to grow your brand whether you’re a beginner, expert or anyone in between.

Blogging 68

Blogging Education Resources Creativity 68

PRSay

JULY 30, 2018

Michael Smart teaches PR professionals how to dramatically increase their positive media placements. Jude Children’s Research Hospital and Georgia Tech to help their media relations teams reach new levels of success. Get more media pitching knowledge from Michael Smart here.

Local 81

Local Pitching Media Relations Report 81

Deirdre Breakenridge

AUGUST 12, 2019

I’ve been media training executives for about 15 years. The media has an agenda. This statement shapes what most business professionals have in their minds about the slant or the bias of a media outlet. You’re moving from pitching the media to being a regular authority or subject matter expert available for commentary.

Interviews 157

Interviews Infographics Media Media Training 157

Marketwired

FEBRUARY 16, 2016

Twitter users at the panel got busy in a discussion around the theme, talking about new ways to add substance to conversations rather than simply “be heard,” how to demonstrate authenticity, and which apps and social platforms are on their radar. ’ This train of thought is a highly creative process.

Creativity 100

Creativity Pitching Writing Conference 100