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How to Tap Into Culture for Travel PR Strategies

5W PR

PR professionals must thoroughly understand the local culture, traditions, history, and values of a destination. Stories that feature local artisans, ancient traditions, festivals, and daily life offer a genuine glimpse into the destination’s soul, creating a connection with travelers.

Travel 78
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How to Avoid Press Event No-Shows

Bianchi Biz Blog

You didn’t connect your news to … trends, industry issues, local economic impact, etc., and your innovation isn’t newsworthy by itself. The bottom line is: It’s not as simple as “plan it and they will come” when it comes to a press event.

How To 98
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Tips for Getting your Tech News Covered in China

Flack's Revenge

To better understand how to do this, I asked Carmen Ren – a talented PR person (she is Chinese, and is finishing work towards her Master’s degree in PR at NYU) – for her thoughts on the matter. A press conference is considered a good way to get connected with local media outlets, especially for new companies.

Print 201
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Skybound Dreams: The Inspiring Journey of Pilot Amanda J. Harrison

PR for Anyone

She expresses gratitude for her supportive teachers, parents, and the specialized programs to which she had access—all of which were instrumental in learning how to manage her dyslexia. While she has adapted and learned how to navigate her dyslexia, Amanda details the ongoing challenges she faces.

Airlines 130
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The journey from lockdown

Stephen Waddington

We need to figure out how to live with the COVID-19 virus in order to release the global lockdown. Protect The lockdown has had a dramatic impact on entertainment, events, retail, travel and transport. Apps, social media channels and websites have been switched to providing a local context to government guidance.

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Behind the Headlines With Ashley Simmons

Cision

Ashley Simmons, director of communications at the Telecommunications Industry Association, says you must first develop a plan for how you will achieve your goals. The tools and technology will come after. What drew you to the field of public relations and communication? What drew you to the field of public relations and communication?

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Summer Travel: How PR & Comms Are Helping Drive Demand

Burrelles Fresh Ideas

Budget-conscious tourists are stretching dollars and cutting budgets where they can, be it spending less on meals or finding cheaper transportation both to their destination and once they arrive. This can include articles, how to start travel blog posts, videos, and social media campaigns.

Travel 40