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How to Tap Into Culture for Travel PR Strategies

5W PR

PR professionals must thoroughly understand the local culture, traditions, history, and values of a destination. Stories that feature local artisans, ancient traditions, festivals, and daily life offer a genuine glimpse into the destination’s soul, creating a connection with travelers.

Travel 78
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Maxim Behar for Bloomberg TV: The Seychelles Government with a quantum leap in world tourism

Maxim Behar

Maxim Behar observed the government’s major breakthrough in global tourism and the opening of the country’s borders for tourists around the globe on March 25. 80 percent of Seychelles’ economy depends on tourism and consequently the reopening of the borders was an absolute priority for the Government. It is logical.

Tourism 52
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Talking About the Great Outdoors: Q&A With Acclaimed Storyteller Baratunde Thurston

PRSay

Regardless of his work — creator and host of the acclaimed podcast “How To Citizen” and a founding partner of Puck, a new media startup — he skillfully combines humor and insightful analysis to explore the state of our nation and offer possibilities for its future. Are CVBs and other tourism groups pitching you now to come and visit?

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Growing out of lockdown: how to scale an agency

Stephen Waddington

Exercise, hospitality, high street retail, travel, tourism, and sport have all been dealt a brutal blow. In my next post I’ll look a growing areas of the economy namely construction, COVID-19 resilience and the focus of local and national industrial strategies. There will be further cuts to come as the furlough scheme tapers off.

Agency 92
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Using Social Amidst a Crisis: Q&A With Scott Peacock & K.C. Brown

Cision

Social media can quickly turn local events into breaking national news which means every season is crisis season. How did Scott’s team keep the state’s tourism afloat? Scott: We communicated to local tourism officials in each community and they then communicated directly with businesses in their areas.

Crisis 120
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Maxim Behar for NOVA TV: Bulgaria Does Not Need Visas for Tourists, but a Minister of Branding

Maxim Behar

According to Behar, Bulgaria should not have visas for tourists, but rather advertise its tourism more and appoint a minister of branding, who is more than needed now than ever. Maxim Behar: What do I think about the fee increase or how do I feel about having visas for foreign tourists? But how are things in the industry, Ms.

Tourism 52
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Seychelles - moments forever.

Maxim Behar

Often, even the locals refer to the Seychelles as a “small country”, but my good friend and the republic's first elected president, Sir James Mancham, who left us six years ago, was often fond of saying, “A country surrounded by an ocean can't be small.” The government of the just-elected new president, H.E.

Hotels 119