5W PR

JANUARY 31, 2024

Event PR: Manages public relations for tech-related events, conferences, and trade shows to maximize exposure and engagement. Internal Communications: Ensures effective communication within the company, keeping employees informed about company developments and fostering a positive internal culture.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Shift Communications

OCTOBER 14, 2016

With that brings trade show season (Oracle Open World, Dreamforce and AWS re:Invent, oh my!), PR teams have long deplored the challenges of how to best measure your PR success and effectively report program results. The close of the year is quickly approaching. Jennifer Usher. Account Director.

Measurement 60

Measurement How To Trade Shows Analytics 60

Business Wire

FEBRUARY 2, 2018

For PR pros, Facebook Live is a terrific way to supplement a product launch , to bring viewers to a hosted event , provide tips on how to maximize the use of your product , interview industry experts , provide market updates and more. Then identify those internal and external experts who can speak to the value of your organization.

Facebook 175

Facebook Community Advertising Advertising 175

Bianchi Biz Blog

JULY 21, 2022

CES 2023 will be one of the most competitive trade shows we’ve seen in our 30 years of doing business-to-business public relations. If you’d like more insight on how to succeed with PR at CES2023, email us at bianchipr@bianchipr.com or call us at +1.248.269.1122. Author: Jessica Muzik.

Mobile 115

Mobile Technology Automotive Interviews 115

Solo PR Pro

JUNE 21, 2016

Today, you do not have to be a large company with multiple offices to be national or even international. Combine this with the tips included in the How to Optimize Your Cold calling guide (Pro Premium Members only). You can also network in person by attending conferences or trade shows. Target with content.

Local 41

Local How To Skype Trade Shows 41

Communications Conversations

DECEMBER 13, 2018

Less reliance on developing relationships with mainstream media — and more experimentation with how to reach younger generations by developing long-term relationships with a mix of macro, micro and (now) nano-influencers.

Communications 106

Communications Newspapers Trade Shows Sports 106

PR 20/20

JUNE 22, 2022

For conferences and trade shows, teams can also take advantage of the app’s business card scanner. Any advice on how to overcome sales reps' resistance to using Sales Hub? Define your internal sales processes first, then mold HubSpot to optimize them. Photo credit: HubSpot.

Mobile 75

Mobile Trade Shows Knowledge Base Tools 75

Cision

AUGUST 25, 2016

conferences, trade shows and company-hosted events rated among the most effective marketing tactics for lead generation and brand-building. As with any crisis communications planning, you first need to know what unique issues can pop up at an event and how to prioritize your response. Events equal opportunity.

Crisis Communications 120

Crisis Communications Crisis Communications Trade Shows 120

Deirdre Breakenridge

NOVEMBER 3, 2016

Learn how to best prepare yourself to become the PR pro you hope to be! Often, discovering these requires thinking creatively about how to solve problems or add value to organizations in which students already belong. Stacy is a member of the Meeting Professionals International Greater New York Chapter and serves as the Digital Chair.

Trade Shows 150

Trade Shows Community Social Media Resources 150

Sword and the Script

NOVEMBER 6, 2018

See these related posts: How B2B Marketing Can Get More out of Trade Shows. How to Generate Media Referenceable B2B Customers with a Blog. Live events are always among the top B2B lead generation tactics and things that are happening is a news peg for PR, with local, national and in this case, international angles. * * *.

B2B 67

B2B Creativity Film Trade Shows 67

Beyond PR

OCTOBER 25, 2016

Conferences, trade shows and industry events are a huge investment of time and resources. So how do you make the most of your experience? Cision spent the last few days at PRSA International Conference 2016 giving presentations, engaging on social media and even launching our next-gen platform Cision Communication Cloud™.

Conference 40

Conference How To Trade Shows Twitter 40

Bianchi Biz Blog

AUGUST 19, 2021

Making its return to Las Vegas as an in-person (as well as digital) event, CES 2022 will undoubtedly continue to be one of the most competitive trade shows we’ve seen in our nearly 30 years of doing business-to-business public relations This fact about hyper-competition is true for both journalists and exhibitors alike.

Automotive 92

Automotive Interviews Technology Mobile 92

Solo PR Pro

JUNE 15, 2017

On the second Wednesday in June, we held one of our traditional Q&A chats, where top independent communication professionals shared thought leadership, tips and advice in response to questions submitted by the community ( learn how to join us here ). How do you handle doubt?

Trade Shows 40

Trade Shows Conference Leadership Internal 40

Sword and the Script

DECEMBER 15, 2020

Those with video-heavy or text-heavy distribution channels will want to look at how to add podcasts to their content strategy, as well as using podcasts to repurpose material into different languages, such as Spanish and Mandarin, to broaden their reach. Rethinking internal and external comms. This trend will impact all publishers.

Marketing 176

Marketing Employee Content Marketing Training 176

PRSay

MARCH 23, 2021

Javits Convention Center was transformed from a top trade-show destination into a FEMA-operated medical facility — in just one week. Sclafani recounted how the Javits Center, home to the International Auto Show and New York Comic Con, worked with 20 different local, state and federal agencies to convert the 2.1-million-square-foot

Crisis 88

Crisis Employee Trade Shows Local 88

Contently - Strategy

SEPTEMBER 10, 2020

” It was like, “Let’s figure out how to have quality people on the podcast to tell great stories. One thing that’s important to note, especially as a B2B marketer, is that some of these tactics are good externally and internally. We can’t do trade shows, can’t do in person events.

Brand 118

Brand Branding Marketing Facebook 118

Bianchi Biz Blog

JANUARY 21, 2021

For Freudenberg, which recently completely a significant digitalization effort, hosting the platform internally made the most sense. How do you want them to feel? How do you want to engage them? The best solution depends on your company’s unique needs and existing capabilities. Focus on the customer journey.

Automotive 72

Automotive Training Travel Meeting 72

Sword and the Script

JANUARY 9, 2018

1) Share the news internally. Maybe that means an email to the executive team, the sales team, or publishing a link to an internal site like Yammer or Slack. How B2B Marketing Can Get More out of Trade Shows. How to Generate Media Referenceable B2B Customers with a Blog.

Media 104

Media B2B Groups Conference 104

ImPRessions - Crenshaw Communications

MARCH 31, 2017

There’s a very smart exercise to be done when floating an idea internally. Recently a client with a security device contemplated staging an assault or pickpocketing at a trade show to drum up attention for its product. The team felt such an event would not show the device in its best light and could potentially backfire.

Airlines 120

Airlines Exercises Fashion Print 120

MaccaPR

DECEMBER 19, 2016

If you're new to content marketing, read " How To Get Started with Content Marketing " now. 2) Is there a clear call-to-action (CTA), as in, do visitors know exactly how to access your new content offer? Slack Chat Groups - Is your company on the new internal collaboration tool Slack?

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48