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Link Insertions: What Are They And How to Use Them for SEO

Buzzstream

But, each link building tactic has its place depending on the size of your site or company and your goals. For established sites, link insertions are a valuable tactic to add to a link building playbook. But too often, the tactic fails due to lazy email outreach, shady paid insertions, and mismatched content.

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How Not to Pitch (Insert Site Here)

Waxing UnLyrical

This may be the crown jewel in my Wall of Shame for bad pitches thus far. I’m <name>, I’m a tech writer and I’m looking for opportunities to contribute interesting and original articles to relevant blogs and websites like (insert site here). Would you be interested in me writing a free article for your site?

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How to Turn Unlinked Brand Mentions into Backlinks

Buzzstream

Unlinked mentions can bring direct traffic to your site, but they’re more like billboards or radio ads. You rely on someone seeing your name, typing in your URL or searching for your brand name, and clicking on your site. I’ll walk you through how to turn your unlinked mentions into links. What Is an Unlinked Mention?

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The Impact of Google’s Helpful Content System on Link Building

Buzzstream

Google Search Central blog just posted a new update titled “What web creators should know about our March 2024 core update and new spam policies” The post outlines several changes that could impact the future of link building, content creation, and upend strategies that many sites rely on. But wait a minute, is all of this new?

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Blogger Outreach Versus Media Relations: What Marketers Need To Know

Polaris

In fact, they ranked third after retail and brand sites—well above online magazines and news sites. According to a 2013 Technorati study , blogs are one of the most important online sources of purchase influence. If you’re launching a new product or service, it therefore makes sense to include blogger outreach in the marketing mix.

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Improve B2B PR With Better Bylines

ImPRessions - Crenshaw Communications

How hard is it to write some short articles on a subject you know well? You may have to search a bit to find them, but here’s a tremendous shortcut. The guidelines will typically cover the most important issues such as word count and how the publication prefers to receive submissions. Eight Secrets To Better Bylines.

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3 Smart Thought Leadership Tips for Entrepreneurs

Waxing UnLyrical

You can build the next Uber, Tinder, or [insert hot, IPO-bound startup here] and it won’t matter if no one knows you exist. I’m not saying anything new here. However, if you’re not an experienced publicist, pitching media can feel a little like throwing spaghetti at the wall. Doesn’t sound half bad, right?