Remove Hotels Remove Local Remove Media Remove Technology
article thumbnail

Setting the right earned media objectives for your brand

Onclusive

Earned media content is king when it comes to building brand reputation—your biggest brand asset. And while in the past there have always been clearer metrics around paid and owned media than earned media, that’s changed with the industry shift from print to digital formats, which has resulted in a wealth of digital data.

Brand 370
article thumbnail

Navigating the Travel Landscape: 2024 Trends and Transformations

Burrelles Fresh Ideas

From sustainable practices to immersive technologies, the year 2024 promises an array of trends that will redefine the way we wander, unwind, and connect with the world around us. Enjoying the local experience: Modern travelers seek more than just an escape from routine; they crave authenticity. since last year.

Travel 91
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Voice moves from awareness to application

Stephen Waddington

Data on the adoption of voice technologies by consumers is hard to find. It’s an area of the media and technology that organisations such as Ofcom or ONS don’t yet track. It is easy to forget that the technology is more than a decade old. Popular applications include search, information, entertainment and travel.

Hotels 138
article thumbnail

Preparing for the Summer Rush in Tourism

5W PR

For hotels or resorts, for example, they may need to hire additional housekeeping staff, front desk staff, and maintenance personnel to meet the increase in demand. For example, a hotel or a resort may need to stock up on towels, bedding, and other supplies. This makes it easier for companies to make any necessary improvements.

Tourism 97
article thumbnail

Faces & Markets of PRGN: Tokyo, Japan – Premier Destination for Business

Bianchi Biz Blog

In essence, Tokyo and Japan provide a unique blend of financial strength, technological leadership, cultural richness, consumer appeal, efficient infrastructure, and government support—making both Tokyo and Japan premier destinations for businesses navigating the dynamic landscape of the Asia-Pacific region.

Marketing 106
article thumbnail

Marriott’s Aynat Ravin on real-time insights and data in the travel industry

NewsWhip

Aynat has a number of priorities in her role: from leveraging data to develop real-time insights that impact the customer experience to managing and protecting the Marriott brand and identifying the technology partners that will bolster M Live’s strategy. . Brett: Technology is now woven throughout the fabric of today’s travel.

Travel 109
article thumbnail

Muddling through the COVID-19 crisis: celebrating human spirit and ingenuity

Stephen Waddington

Tyneside Council has seconded eight staff to help with demand at our local Bay Foodbank in North Shields , Newcastle. Please support seek out and support your local organisation. Privacy cedes to massive tech onboarding The last two weeks have seen a massive technology onboarding across society. Privacy concerns have evaporated.

Crisis 167