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Medical Marketing Maven: Interviewing StoneArch Agency President and CEO Marcia Miller

MaccaPR

Name a prominent medical product or healthcare brand – from Medtronic, Hennepin Healthcare, Prime Therapeutics, Upsher-Smith Labs and Provation to Vigilanz, Philips, 3M, Hill-Rom and Teleflex – and the Minneapolis-based healthcare marketing agency StoneArch has probably been involved.

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How to Go Beyond the Persona and Find Your Muse

Contently - Strategy

(Often with a drink that had a lime in it, which always brings good storytelling vibes.) Interviews are one of the best ways to get to know your audience. As much as I complain about conference happy hours, they are the moments when storytelling serendipity happens. Those interactions kept the muse vibrant in my mind.

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How to Secure Top-Tier Coverage with Cortney Williams, ARPR

OnePitch

Today, she currently serves as ARPR’s HealthIT Practice Group Director, overseeing the management and strategy of her agency’s robust – and growing – healthcare technology client roster. Within this interview, we break down real examples of how she landed top-tier coverage, what worked, and her tips for replicating it for your own pitches.

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Spotlight on a Solo PR Pro: Meet Doug Levy

Solo PR Pro

After spending most of the 1990s covering healthcare for USA Today, the newspaper transferred him to San Francisco to cover technology. to San Francisco to cover this brand new thing called the internet, he started covering a lot of startups, interviewing CEOs of companies large and small. In 1997, when USA Today moved him from D.C.

Meeting 97
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What Public Relations Can Learn From The Golden Globes

ImPRessions - Crenshaw Communications

But the story was overlong and it probably belonged in the post-Awards interviews rather then the acceptance speech itself. Very few speakers are scintillating enough to captivate a crowd without visual support, and the CEO of a technololgy or healthcare company is no exception.

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How PR Supports “Thought Leaders”

ImPRessions - Crenshaw Communications

Sometimes, that means simple tweaks to make a generalization more specific, like when our digital publisher client wanted to share expertise on storytelling in healthcare marketing. A skilled team will help mold an executive’s bare-bones concept into something that news media and other audiences will want to hear about.

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3 Keys to Successful Award Season Speeches, and What PR Pros Can Learn From Them

PRSay

If you’re working with a healthcare provider, find a patient who is the recipient of life-saving or -changing care. If you have clients in need of interview coaching, these successful awards-show speeches can be a great example of the middle ground between riffing and over-preparation.