Waxing UnLyrical

APRIL 26, 2018

Storytelling: whether you’re in PR, marketing or a like-minded communications discipline, it’s stories that affect change. Nonprofit Storytelling: The Opportunity. The Science of Storytelling. Nonprofit Storytelling: Cutting Through the Clutter. Nonprofit Storytelling and the PESO Model. Guest Post by Mike Connell.

Nonprofit 67

Nonprofit Storytelling Community Case Study 67

ImPRessions - Crenshaw Communications

JUNE 28, 2023

PR played a pivotal role by enlightening audiences about the wider applications of blockchain – from supply chain management to healthcare – thus fostering increased acceptance and adoption. With the potential to revolutionize industries from gaming to healthcare, XR technology carries huge promise.

Technology 170

Technology Strategy Privacy Healthcare 170

ImPRessions - Crenshaw Communications

AUGUST 9, 2022

Industry-specific publications, whether healthcare, retail, or financial services, may lack the overall readership numbers and broad reach of a national news site, but they resonate with a given target audience and engage decision-makers that can impact an organization’s growth. The audiences are fundamentally different.

Media 310

Media Retail B2B Journalism 310

Waxing UnLyrical

MAY 24, 2018

The great Brian Solis, who I had the pleasure of seeing live in 2013 as keynote speaker at the PRSA’s International Conference, recently published this article on LinkedIn about creative storytelling. Solis says that 550,000 LinkedIn members describe themselves as storytellers. Are you one of them? Connect with her on LinkedIn.

Creativity 96

Creativity Storytelling LinkedIn System 96

ImPRessions - Crenshaw Communications

FEBRUARY 23, 2021

Publications dedicated to a specific industry, whether healthcare, manufacturing, or financial services, may lack the broad reach of a national news site, but they engage the decision-makers critical to a B2B organization’s growth. Trade allow more in-depth storytelling.

B2B 319

B2B Company SMB Automotive 319

Sword and the Script

FEBRUARY 4, 2017

And storytelling in B2B marketing is the theme for this weeks’ Unscripted Marketing links [UML]. This shows that good storytelling in content marketing isn’t a campaign, it’s a culture. The post Creative Storytelling as the Soul of B2B Marketing [UML] appeared first on Sword and the Script. 3) Creativity is the Soul of CMO.

Storytelling 60

Storytelling Creativity B2B Film 60

Onclusive

MAY 4, 2020

Nuanced shifts in the financial markets, healthcare system, and energy and regulatory industries can have dramatic impacts on news cycles. The modern communicator is not just a great storyteller. There are significantly more authors , bloggers and influencers contributing to many more media outlets than existed before.

Crisis 464

Crisis Publicity Exercises Trends 464

Stephen Waddington

NOVEMBER 27, 2020

This healthcare-focused edition follows #FuturePRoof Three: The NHS at 70 with lessons for the wider PR community, published in 2018. It’s the start of a lovely relationship and an important piece of storytelling. It’s the fifth book in the #FuturePRoof series curated and edited by my wife Sarah Waddington.

Healthcare 131

Healthcare Privacy Print Community 131

5W PR

OCTOBER 31, 2023

Health Academy Conference: This event addresses PR and communication professionals in the healthcare industry, offering networking event opportunities and targeted programming. Association/Nonprofit Conference: Attendees can expect the latest best practices and real-life tips for PR in nonprofit and association settings.

Conference 78

Conference Nonprofit Education Healthcare 78

Solo PR Pro

JUNE 6, 2023

While Solo PR Pros know the value of storytelling, Lisa Gerber has made it her superpower. Homelessness, healthcare equity, animal welfare, conservation. In her recent newsletter (you can sign up here ) she talked about the power of story. Read on for the full post. There is a buffalo on a ranch I drive by almost every day.

Healthcare 84

Healthcare Storytelling Study Social Media 84

Ethical Voices

JUNE 12, 2023

Immigrant rights is interconnected with healthcare, with food access, with housing access, with racial justice, with criminalization.” Sometimes we treat issues as if they’re separate from one another. And increasingly, when you work with these organizations, what they say is, “Look, our issues are interconnected.

Ethics 70

Ethics Storytelling Communications Training 70

Scott Public Relations

APRIL 9, 2021

My colleague Jeremy Church at WordWrite Communications in Pittsburgh (a fellow PRBI – Public Relations Boutiques International – member) shared some very astute observations about what this means for executors and communicators in the WordWrite Storytellers Blog.

Insurance 104

Insurance Insurance Nonprofit Healthcare 104

Landis PR

SEPTEMBER 21, 2023

Fundamentally being values-aligned enabled the tribes to develop resources and infrastructure benefitting their community including: social services networks, healthcare, education, their own primary school system and an accredited community college system. My parents supported tribal growth and success.

Company 64

Company Employee Community Healthcare 64

Contently - Strategy

NOVEMBER 12, 2020

Those splashy advertising efforts get undermined when brands publish a handful of safe, boring blog posts, devoid of storytelling or new ideas, written by marketers without editorial chops. Their work doesn’t receive the same love as a splashy experiential campaign or new 30-second ad.

Brand 145

Brand Branding Healthcare Enterprise 145

Stephen Waddington

JANUARY 27, 2021

Technology, finance and healthcare are doing really well and that won’t change any time soon, in fact, as the fourth industrial revolution has been accelerated by COVID-19, we’ll likely see these areas continue to rise,” said Rohan Shah, managing director and co-founder, Reuben Sinclair.

Marketing 140

Marketing Travel Storytelling Healthcare 140

Newsfile

JANUARY 24, 2024

Examples of AI Prompts for PR Research Rank the top five best practices for crisis communication in the context of a healthcare industry scandal? Storytelling : Storytelling is becoming an increasingly important part of PR. By telling compelling stories, brands can connect with their audience on a deeper level and build trust.

Trends 52

Trends Data-Driven PR Analytics Survey 52

Contently - Strategy

JULY 21, 2021

Often with a drink that had a lime in it, which always brings good storytelling vibes.) As much as I complain about conference happy hours, they are the moments when storytelling serendipity happens. Those interactions kept the muse vibrant in my mind. Pictured: The Before Times. And the muse began to come back.

How To 137

How To Creativity Storytelling Writing 137

Deirdre Breakenridge

MARCH 8, 2017

ET, the #PRStudChat community will gather to discuss how storytelling and content help to build relationships with your community. How do you know the best type of content to share to support your storytelling? On Wednesday, March 22 nd , at 8:30 p.m. Discuss your approach to content?

Radio 170

Radio How To Community Storytelling 170

Melissa Agnes

AUGUST 29, 2014

Social Media for Healthcare: What’s The Potential? Power of Storytelling & Viral Fundrasing: Exploring the ALS #IceBucketChallenge Case. Emory’s Excellent Crisis Communication on Facebook. Does Common Sense On Social Media Come With Age? This week’s episode of The Crisis Intelligence Podcast.

Crisis Management 190

Crisis Management Viral Crisis Healthcare 190

MaccaPR

MARCH 12, 2019

Name a prominent medical product or healthcare brand – from Medtronic, Hennepin Healthcare, Prime Therapeutics, Upsher-Smith Labs and Provation to Vigilanz, Philips, 3M, Hill-Rom and Teleflex – and the Minneapolis-based healthcare marketing agency StoneArch has probably been involved.

Agency 54

Agency Healthcare Interviews Insurance 54

5W PR

MAY 27, 2022

However, beyond robots being used in industrial companies, there are plenty of different ways that robots can be used in other services such as real estate, home healthcare, retail, and hospitality. Storytelling. That means companies in the robotics industry have plenty of opportunities to promote their solutions to the target market.

Company 88

Company Strategy Publicity Real Estate 88

5W PR

DECEMBER 7, 2021

In fact, the same is true across many other industries, not just news – people look and sound the same, and talk about the same topics in everything from lifestyle to investing, to healthcare. However, the best way to utilize the power of storytelling and avoid clichés is to speak to the audience in a way that they understand.

Consumer 88

Consumer Storytelling Data Healthcare 88

Waxing UnLyrical

MAY 10, 2018

These communication approaches popup from healthcare companies, to athletic wear, to fitness apps. Storytelling: The Mayo Clinic Works to Simplify and Captivate. Now let’s turn to a more regulated industry—healthcare. Feel young again. Before and after. These messages are tired and far from creative.

Creativity 73

Creativity Communications Brand Branding 73

5W PR

DECEMBER 7, 2021

In fact, the same is true across many other industries, not just news – people look and sound the same, and talk about the same topics in everything from lifestyle to investing, to healthcare. However, the best way to utilize the power of storytelling and avoid clichés is to speak to the audience in a way that they understand.

Consumer 78

Consumer Storytelling Data Healthcare 78

OnePitch

APRIL 14, 2022

Today, she currently serves as ARPR’s HealthIT Practice Group Director, overseeing the management and strategy of her agency’s robust – and growing – healthcare technology client roster. Plus, it’s not just healthcare providers that recognize the value and benefit of telehealth – patients do, too.

Healthcare 52

Healthcare How To Pitching Product Launch 52

Onclusive

MAY 10, 2017

PR pros in the healthcare and social assistance industries were at the low end of the salary range while professional, scientific, and more technical PR specialists were at the top. The median annual income across all U.S. occupations is around $36,000, which means public relations professionals earn 40% more than the median income.

Trends 150

Trends Publicity Data-Driven PR Government 150

Solo PR Pro

DECEMBER 27, 2022

Impact Players and Stu Opperman, APR expanded the scope of work and billings for several clients (including Memorial Healthcare System and Make-A-Wish Southern Florida) and, as president, Stu led PRSA’s Greater Fort Lauderdale chapter through a comeback after COVID-19. Congratulations to all!

Print 58

Print Financial Journalism Healthcare 58

ImPRessions - Crenshaw Communications

JANUARY 9, 2017

Very few speakers are scintillating enough to captivate a crowd without visual support, and the CEO of a technololgy or healthcare company is no exception.

Publicity 120

Publicity Film Healthcare Storytelling 120

ImPRessions - Crenshaw Communications

OCTOBER 6, 2017

Sometimes, that means simple tweaks to make a generalization more specific, like when our digital publisher client wanted to share expertise on storytelling in healthcare marketing. A skilled team will help mold an executive’s bare-bones concept into something that news media and other audiences will want to hear about.

Leadership 149

Leadership Trade Shows Healthcare Education 149

Stephen Waddington

MAY 3, 2022

Rhetorical devices such as framing, messaging, and storytelling are applied within practice as means of communication and engagement. This ideology is applied as a communication strategy in healthcare, oil and gas, tobacco, and military action. It is a common approach in political campaigning.

Publicity 112

Publicity Construction Corporate Study 112

Solo PR Pro

OCTOBER 5, 2021

After spending most of the 1990s covering healthcare for USA Today, the newspaper transferred him to San Francisco to cover technology. After college, Doug was a typical journalism nomad, working in newsrooms in Chicago, New York and Washington, D.C. Building a solo business.

Meeting 97

Meeting Handbook Newspapers Government 97

Shift Communications

JANUARY 27, 2015

Imagine what Watson is doing or did on Jeopardy and what it’s doing in healthcare and financial services; apply that to marketing. We have to move past storytelling. The creation of content is no longer enough.

Marketing 60

Marketing Healthcare Technology Storytelling 60

Mindful Marketing

JULY 28, 2015

Paul Furiga is chief storyteller, founder and CEO of WordWrite Communications. The people who know us best, our clients, would tell you that at heart, we’re great storytellers. In terms of industry focus, healthcare, manufacturing and professional services are sweet spots for us. By Christine Perkett.

Interviews 50

Interviews Communications Storytelling Marketing 50

Stern + Associates

FEBRUARY 9, 2023

Though external factors may seem to conspire to widen the gender gap, women continue to break new ground in fields including artificial intelligence (AI) and robotics, healthcare and space technology, serving as crucial role models to anyone facing adversity at work.

Engineering 62

Engineering Biotechnology Leadership Technology 62

PRSay

JANUARY 28, 2020

If you’re working with a healthcare provider, find a patient who is the recipient of life-saving or -changing care. Without giving your story a human hook, it’s difficult to make the kind of emotional impression that will take your story further.

Case Study 152

Case Study Healthcare Film Brand 152

MaccaPR

JUNE 1, 2016

Over the last eight years, he has shifted his focus away from news reporting, opting instead to develop a series of businesses that offer innovative executions of news and brand storytelling. No, leveraging data for brand storytelling is not click-bait; in fact, true content marketers are fighting against it.

Brand 48

Brand Branding Storytelling Healthcare 48

Stephen Waddington

NOVEMBER 19, 2017

Creative and content, the keys to good storytelling, are frequently overlooked elements of public relations. They lie at the heart of inspiring conversations and storytelling. Explore how other organisations in your market or sector use storytelling as a means of engagement. #7 Action: Read widely and consume a variety of media.

Publicity 164

Publicity Ethics Data Community 164