Solo PR Pro

NOVEMBER 6, 2018

You will also want to determine if there are any upcoming events such as trade shows, speaking engagements, or media interviews. Share in the comments below or on social media using #solopr. Ask about any upcoming news, or announcements that may have been in the works before you came on board. Meeting schedule.

How To 49

How To Trade Shows Meeting Product Launch 49

Sword and the Script

MAY 14, 2016

He gets most of his leads from one source: Google. What does Google want in exchange? Most of his leads come from Google, though he also cites Yelp as an up and coming source of customers. A cloud technology vendor told me that trade shows were the number one source of leads for his company. Did you know?

Marketing 60

Marketing B2B Local Customer Service 60

Communications Conversations

MARCH 3, 2015

From the get-go I was a pretty big Google Glass doubter. Facebook won’t exist, but social media will still be key to PR success. I know it continues to be the dominant platform in social media marketing. But, when Facebook falls off, social media won’t go with it. It just seemed too early.

Technology 60

Technology Content Marketing Social Media Facebook 60

Sword and the Script

NOVEMBER 22, 2016

Several surveys reviewed by eMarketer suggest social media advertising continues to advance – and Facebook is often voted the most effective paid platform – even for B2B. For example, a survey of 342 B2B marketers – the State of B2B Social Media Marketing 2016 (reg. req.) – by Regalix found. “…of

B2B 60

B2B Facebook Marketing Social Media 60

Communications Conversations

OCTOBER 27, 2016

Social media manager. Interactive media producer. Media research analyst. I mean, companies are barely using social media well at this point and we’re going on eight years in now. The list looked like this (photo cred: Lindy Neubauer). Multimedia designer. Graphic designer. Search engine marketer.

Industry 60

Industry Marketing Web Trade Shows 60

Sword and the Script

FEBRUARY 14, 2017

Google Analytics (GA) today refers to this as “sessions.”. Social media has tempered RSS but it is still an important way to make content available. Services to provide an RSS feed include Feedblitz and Feedburner (by Google). How well does your content move? Unique visitors. RSS subscriptions. Email subscriptions.

B2B 68

B2B Measurement Blogging Community 68

Rock the Status Quo

MAY 18, 2015

Most people who handle traditional public relations think of speaking opportunities – but they overlook the ONLINE SPEAKING opportunities: webinars, podcasts, Twitter chats and Google hangouts. Look for industry conferences, trade shows and associations. Look at industry association social media platforms.

Publicity 100

Publicity Trade Shows Google Twitter 100

Sword and the Script

JANUARY 9, 2018

4) Share the content on social media (organic). In these cases, social media is usually an additional duty for one lonely marketer that is already overworked. So, you work really hard to get this media mention and then don’t tell anyone about it. 5) Pay to promote it on social media (paid).

Media 102

Media B2B Groups Conference 102

Shift Communications

OCTOBER 14, 2016

With that brings trade show season (Oracle Open World, Dreamforce and AWS re:Invent, oh my!), But savvy PR professionals will look for ways to demonstrate how their team’s work in earned and social media impacts the larger marketing mix. The close of the year is quickly approaching.

Measurement 60

Measurement How To Trade Shows Analytics 60

Sword and the Script

FEBRUARY 24, 2015

Marketers are more optimistic about the economy, expect marketing budgets to increase and will spend more on digital, social media and marketing analytics. Survey respondents said more and more of that budget will focus on digital, social media and mobile tactics in the future. Social Media Marketing Gets a Boost.

Mobile 60

Mobile Study Marketing Survey 60

MaccaPR

OCTOBER 7, 2014

If your YouTube video features former executives who have since left the company – or "cutting edge" insights from 2008 trade shows – take them behind the barn and put them out of their misery. Similarly, Dupont , DKNY and American Girl display robust social media icons. Condition: Your YouTube Icon Is Buried.

YouTube 61

YouTube Video SEO Trade Shows 61

Sword and the Script

MAY 22, 2018

He’s one of those social media connections I’ve never met in person but have known for about a decade. Event marketing , at gatherings like annual customer meetings and trade shows, was huge in the 90s. It basically scans through your Google Analytics data looking at 16 million possible correlations.

Marketing 62

Marketing B2B Print Technology 62

MaccaPR

DECEMBER 19, 2016

Send a dedicated email with encouragement for your employees to share it with relevant contacts, and on their social media channels. Earned Social Media Posts - Here's an idea: Set up a series of social media content that can be posted to your company or brand social channels.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

PR 20/20

OCTOBER 5, 2017

Organic search is a key aspect of inbound success, and Google often rewards content for longevity. A study by Ahrefs about ranking in Google showed that the average age of a Google result declined as you scroll down the page. Another mission-critical aspect of inbound marketing is social media.

Marketing 45

Marketing Engineering Resources Consumer 45

MaccaPR

FEBRUARY 10, 2015

Welcome to your Taylor Swift Master Class in Social Media Marketing! Who better to instruct us in social media marketing than this 25-year-old, 7-time Grammy Award-winning “public relations genius” (in the words of the Washington Post)? Taylor uses social media to connect one-on-one with 100 million fans at a time.

Social Media 48

Social Media Marketing Media YouTube 48

Solo PR Pro

OCTOBER 4, 2016

and is available on iTunes and Google Play. . Tell your client’s product creation story or share scenes from a conference or trade show. This is a great tool to support content creation for social media. You can use this to point to places on the map and add text. The app is $1.99 PicPlayPost. Videoscribe.

Video 71

Video Tools Trade Shows eBook 71

MaccaPR

AUGUST 5, 2015

Or is it an acceptable social media best practice to publish blog posts that are credited to an anonymous company voice? When Tina would wander across trade show floors, prospects would spy her name tag, grab her arm and treat her like a celebrity: “Oh, my God - are you Tina? Let’s call her ‘Tina.’ We love your blog!”.

Blogging 48

Blogging Employee Corporate Google 48