Marketwired

JANUARY 5, 2016

According to Google , 82 percent of smartphone users turn to their phone to influence a buying decision while in a store, helping to determine the final product selection, even, at times, at the very last moment. Be a storyteller – a smart one. How can you make sure you’re ready to capitalize on more micro-moments in 2016?

Mobile 100

Mobile Content Marketing Survey Infographics 100

Shift Communications

APRIL 23, 2015

For us here at SHIFT, it’s a key part of what we mean when we talk about data-driven PR ; in fact, it’s the driving force that led us to seek out and attain Google Analytics™ Certified Partner status. The digital age requires that the communicator be a better storyteller in a variety of media, and that includes visuals.

Communications 60

Communications Analytics Infographics Data-Driven PR 60

Communications Conversations

APRIL 4, 2016

Yep–that’s a Google doc of the full news release. They’re thinking about it as a key storytelling device. News releases (especially ones built on Google docs) aren’t shareable on social. News releases are inherently and historically text-driven (again, reference Google doc news release above).

Corporate 60

Corporate Strategy Pinterest Web 60

PR 20/20

MAY 23, 2017

Content Strategist ( @Contently ): A publishing solution with an insightful magazine on “brands, storytelling and the future of content.”. KISSMetrics ( @KISSmetrics ): Up-to-date on Google Analytics news and hacks. Think with Google ( @ThinkwithGoogle ): Tapped into cutting edge digital tech, plus all things marketing.

Resources 53

Resources Marketing SEO Engineering 53

Waxing UnLyrical

APRIL 6, 2015

Why: “Storytelling matters because storytelling is powerful,” says Pamela Grow as she explains how Brandon Stanton of HONY shares “his narratives among the masses in an impactful, lasting way.” Twitter Facebook Google+ LinkedIn Monday Roundup: Caring Through Community. ” 4.

Community 40

Community Local Nonprofit Storytelling 40

Waxing UnLyrical

JUNE 17, 2015

Now, they have the luxury of reaching out to their audiences directly… through content storytelling. Content storytelling is all about creating attractive, valuable and interesting information your customers are passionate about , so they actually pay attention and engage with the brand. But how do they do this effectively?

Brand 40

Brand Branding Video Community 40

Sword and the Script

DECEMBER 10, 2019

Marketing realizes that it can no longer fleece the pock of Google and begin to pull back on AdWords spending.”. “Content marketing will revolve more around individuals and storytelling components. Craig Dekshenieks | Aderant. 10) A pullback on PPC. Ted Seward | GrowPath. 16: Ted Seward. 11) Privacy regs bring back the basics.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

Beyond PR

MAY 17, 2018

A lot has changed over the last 12 years — Forsythe is now director of editorial video at McClatchy — with many newsrooms, including McClatchy’s, wanting their journalists to shoot video, find photographs, incorporate infographics and more into their work when they can. Learn Valuable Insights From Journalists Around the World!

Infographics 54

Infographics Print Video Real Estate 54

Journalistics

JULY 6, 2013

Designer – some messages are best delivered in a visual format, such as photos related to the issue, a detailed infographic, an edited video of your press conference, etc. Don’t overlook this need on your team, it’s becoming even more critical in the age of visual storytelling.

Marketing 52

Marketing Community Trends Case Study 52

Contently - Strategy

JUNE 11, 2020

Every day, Google handles more than 1 billion health questions. Since great storytelling thrives on specifics, other brands had a new opportunity to create timely content. Google has higher standards for content that affects your health.” . ” Good medicine, like good content, comes down to trust and results.

Healthcare 93

Healthcare Content Marketing Industry Trends 93

Contently - Strategy

SEPTEMBER 15, 2021

Every day, Google handles more than 1 billion health questions. Since great storytelling thrives on specifics, other brands had a new opportunity to create timely content. Google has higher standards for content that affects your health.” . ” Good medicine, like good content , comes down to trust and results.

Healthcare 52

Healthcare Content Marketing Industry Trends 52

Stephen Waddington

MARCH 24, 2019

Marketing in markets without media, tool databases, Google graveyard, reframing Brexit, internal meets external comms, #CommsSchool makes blogging a habit, and the March #FuturePRoof podcast. He’s also an inspiring storyteller and author. Google graveyard I still haven’t forgiven Google for killing its RSS reader Google Reader in 2013.

Tools 69

Tools Insurance Insurance Handbook 69

Beyond PR

DECEMBER 5, 2017

Infographics. I love infographics. I’m not alone, over 40 percent of marketers say infographics are their most engaging piece of content. Infographics are easy to read, easier to digest and boost engagement by up to 3x. To promote an infographic, you first have to create an infographic. Ah, video.

Infographics 72

Infographics Case Study Video Survey 72

Stephen Waddington

DECEMBER 5, 2018

Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement. Amazon, Google and Facebook created highly efficient digital advertising markets leaving media struggling to compete. Google, Facebook and the BBC take the top three slots.

Media Relations 115

Media Relations Media Print Newspapers 115

Contently - Strategy

JULY 31, 2019

Search engine optimization (SEO) is the practice of formatting online content according to parameters set by Google’s algorithm, in order to make that content appear higher on a search engine results page (SERP). A longform piece of writing is not snackable, but an infographic posted to social media is snackable. Thought leader.

Content Marketing 85

Content Marketing Marketing Media SEO 85

Contently - Strategy

JANUARY 23, 2019

Some of Vox’s best straightforward explainers in the last few years include this infographic visualizing data on Earth’s biodiversity, a piece on psychedelics , and this article on impeachment. “It’s whatever people are asking about today in the world. That’s the viewer centered answer.”

Media 99

Media Journalism Content Marketing Education 99

Marketwired

FEBRUARY 23, 2016

Aim to tell compelling narratives through infographics, ensure visual branding is consistent across all marketing collateral, and integrate more imagery into everything you push out. Google Analytics. Touted as the world’s easiest design program, Canva democratizes one of the more elusive (and often expensive) aspects of PR.

Tools 125

Tools Analytics Software B2C 125