Communications Conversations

APRIL 4, 2016

Yep–that’s a Google doc of the full news release. They’re thinking about it as a key storytelling device. News releases (especially ones built on Google docs) aren’t shareable on social. News releases are inherently and historically text-driven (again, reference Google doc news release above).

Corporate 60

Corporate Strategy Pinterest Web 60

PR 20/20

MAY 23, 2017

We originally published a blog in 2015 listing 40+ inbound marketing resources. You know the drill: You turn to the top content marketing influencers, blogs, publications and resources for a reinforcement. Content Marketing Institute blog ( @CMIContent ): Insight from top names in our industry. even a free marketing course).

Resources 53

Resources Marketing SEO Engineering 53

Shift Communications

APRIL 23, 2015

For us here at SHIFT, it’s a key part of what we mean when we talk about data-driven PR ; in fact, it’s the driving force that led us to seek out and attain Google Analytics™ Certified Partner status. The digital age requires that the communicator be a better storyteller in a variety of media, and that includes visuals.

Communications 60

Communications Analytics Infographics Data-Driven PR 60

Waxing UnLyrical

JUNE 17, 2015

Now, they have the luxury of reaching out to their audiences directly… through content storytelling. Content storytelling is all about creating attractive, valuable and interesting information your customers are passionate about , so they actually pay attention and engage with the brand. But how do they do this effectively?

Brand 40

Brand Branding Video Community 40

Sword and the Script

DECEMBER 10, 2019

Marketing realizes that it can no longer fleece the pock of Google and begin to pull back on AdWords spending.”. “Content marketing will revolve more around individuals and storytelling components. Craig Dekshenieks | Aderant. 10) A pullback on PPC. Ted Seward | GrowPath. 16: Ted Seward. 11) Privacy regs bring back the basics.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

Beyond PR

MAY 17, 2018

A lot has changed over the last 12 years — Forsythe is now director of editorial video at McClatchy — with many newsrooms, including McClatchy’s, wanting their journalists to shoot video, find photographs, incorporate infographics and more into their work when they can. Learn Valuable Insights From Journalists Around the World!

Infographics 54

Infographics Print Video Real Estate 54

Contently - Strategy

JUNE 11, 2020

Every day, Google handles more than 1 billion health questions. Since great storytelling thrives on specifics, other brands had a new opportunity to create timely content. Google has higher standards for content that affects your health.” Over the last decade, GE Reports has become arguably the best brand blog there is.

Healthcare 136

Healthcare Content Marketing Industry Trends 136

Contently - Strategy

SEPTEMBER 15, 2021

Every day, Google handles more than 1 billion health questions. Since great storytelling thrives on specifics, other brands had a new opportunity to create timely content. Google has higher standards for content that affects your health.” Over the last decade, GE Reports has become arguably the best brand blog there is.

Healthcare 59

Healthcare Content Marketing Industry Trends 59

Stephen Waddington

MARCH 24, 2019

Marketing in markets without media, tool databases, Google graveyard, reframing Brexit, internal meets external comms, #CommsSchool makes blogging a habit, and the March #FuturePRoof podcast. He’s also an inspiring storyteller and author. Google+ will close to consumers on 2 April. You’d be welcome to join us.

Tools 69

Tools Insurance Insurance Handbook 69

Beyond PR

DECEMBER 5, 2017

Blog Posts. Yes, I’m talking about blogging. Blogging is no longer an experimental trend that might be a waste of time. No, there is overwhelming evidence that shows maintaining a blog yields business results. Brands who blog have more indexed web pages, which boosts SEO. Infographics. You’re doing it.

Infographics 72

Infographics Case Study Video Survey 72

Stephen Waddington

DECEMBER 5, 2018

Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement. Amazon, Google and Facebook created highly efficient digital advertising markets leaving media struggling to compete. Google, Facebook and the BBC take the top three slots.

Media Relations 115

Media Relations Media Print Newspapers 115

Contently - Strategy

JULY 31, 2019

You can also use this dictionary as a lead tool, if you’re a marketing exec who wants to hire a team of Pulitzer Prize-winning writers for your brand’s blog. A call to action (CTA) is a bit of language in a blog post or piece of content that prompts the audience to do something specific. So let’s get started!

Content Marketing 111

Content Marketing Marketing Media SEO 111

Marketwired

FEBRUARY 23, 2016

This is post 2 of our 5-part #CreativePR blog series. Aim to tell compelling narratives through infographics, ensure visual branding is consistent across all marketing collateral, and integrate more imagery into everything you push out. Google Analytics. social shares, blog sign ups, whitepaper downloads, demo requests).

Tools 125

Tools Analytics Software B2C 125