Prowly

NOVEMBER 21, 2017

With Google Analytics, you get hard data to use as a valuable reference for your campaigns. The post Step-By-Step Guide to Measuring PR with Google Analytics appeared first on Prowly Magazine. PR is no longer a shot in the dark. This comprehensive step-by-step guide will walk you through GA.

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Analytics Google Measurement Data 149

The Resolution Blog

JULY 20, 2017

You can get answers to this stuff with Google Analytics. In my experience many PR teams (both in-house and agency) just don’t get given access to Google Analytics accounts. As well as gaining analytics access, a good PR and SEO relationship can bring additional benefits to each other and the overall business too.

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Analytics Google SEO Data 136

Shift Communications

SEPTEMBER 5, 2017

Last week, SHIFT and NATIONAL Public Relations (SHIFT’s parent company) had the honor of representing the public relations world at the Measurement For Growth Google Analytics™ Certified Partner Summit. How often do you use Google Maps (or equivalent traffic and mapping apps) on your daily commute? Where to Start.

Analytics 143

Analytics Google Data Technology 143

Cision

JULY 22, 2016

By now, you’ve probably heard how Google Analytics can help PR and marketing professionals expand their reporting capabilities, telling a much more holistic story about target audiences. As with most tools, Google Analytics can provide a lot of data. Use Annotations. Images via Pixabay: 1 , 2.

Analytics 120

Analytics Google Measurement SEO 120

PR 20/20

DECEMBER 13, 2022

I n the digital marketing industry, Google Analytics is one of the most well-known software tools that enables you and your company to analyze your marketing strategy and user engagement. The version you are familiar with, Universal Analytics (UA), has received a major makeover with the announcement of Google Analytics 4 (GA4).

Analytics 52

Analytics Google Report Data 52

PR 20/20

NOVEMBER 28, 2022

G oogle Analytics can capture more than 360 metrics and more than 260 dimensions. Long story short, you can run thousands of reports in Google Analytics to evaluate the strength of your marketing program, particularly your website. Questions to Ask of Your Google Analytics Data. Goal Monitoring Questions.

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Analytics Google Case Study Data 52

Cision

APRIL 27, 2015

I started writing this piece with the intention of sharing “best practices” for using Google Analytics to measure PR. Google Analytics without an understanding of its mechanisms is useless hammer. The first question you might have before we dive into Google Analytics is “how much of GA is free?”

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Analytics Google Measurement Data 120

The Resolution Blog

JUNE 17, 2015

So many PR measurement gurus talk about the benefits of Google Analytics. Let’s start with the basics: See if your online coverage drove traffic: Fire up Google Analytics for your site or client you’re working on. Cmon Google. Once you do you can measure how well you're doing. Ask for report access.

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Analytics Google Report Measurement 120

PR 20/20

APRIL 23, 2019

Google Analytics can capture more than 360 metrics and more than 260 dimensions. Long story short, there are thousands of reports you can run in Google Analytics to evaluate the strength of your marketing program, in particular your website. Questions to Ask of Your Google Analytics Data. Finally, Goals.

Analytics 102

Analytics Google Case Study Data 102

Konnect Agency

JUNE 8, 2022

These metrics are easily measured by having Google Analytics installed on your website and proper UTM terms attached to your digital content. Through Google Analytics, you can easily see which pages and posts are getting the most traction. Google Analytics provides many great tools that can help track user journeys.

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Analytics Google Measurement Advertising 52

Shift Communications

SEPTEMBER 23, 2015

Google Analytics can be an amazing tool…if you know how to use it. Think you’ve got the chops to tackle Google Analytics’ toughest questions? The post Google Analytics Quiz appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. How’d it go?

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Analytics Google eBook Data 60

Shift Communications

AUGUST 27, 2015

Attention Google Analytics: you have a problem that desperately needs your attention. While we wait for a permanent solution from Google, we’ve developed a way for our clients and friends to avoid this issue from affecting their decision-making. I have referral spam sites listed in Google Analytics.

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Analytics Google Data Technology 60

Shift Communications

AUGUST 8, 2016

Recently, Google announced a seemingly minor feature: any Google user could access a new Google Analytics™ Demo Account. The new Google Analytics Demo Account contains live, real information from Google’s eCommerce merchandise store. The Google Analytics Demo Account solves these problems for us.

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Analytics Google Data-Driven PR Training 0

Shift Communications

JUNE 8, 2016

Google Analytics is one of our go-to tools – and thankfully it’s very intuitive, making it possible for even the non-mathletes to make sense of data and accurately articulate what the information means for not only a PR program, but the client’s overall business. WHERE DO I START? helps outline the benefits for both parties.

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Analytics Google Data Tools 60

Shift Communications

SEPTEMBER 11, 2015

Google Analytics can show you how. No prior Google Analytics experience necessary! Click here to download the latest eBook from SHIFT, Google Analytics Basics for PR Professionals! Leads are important. Sales are important. Think PR has nothing to do with either one? Think again.

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eBook Analytics Google Measurement 60

Shift Communications

DECEMBER 16, 2015

In between those times where you use Google Analytics to do reporting, there is plenty of maintenance to do to ensure that the data that you rely on to make decisions is accurate and will lead to the best decisions. Connecting Google Search Console. Last but not least, want to get search engine data inside Google Analytics?

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Analytics Google Data Engineering 60

Shift Communications

JULY 21, 2016

In Part 1 of this series, we outlined why having access to a client’s Google Analytics can be beneficial for a PR program. Within the Referrals section, Google Analytics outlines the percentage of users who visited the website for the first time and who is a returning visitor. That visit ultimately is a waste of a click.

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Analytics Google Data Tools 60

Shift Communications

APRIL 20, 2015

We talk a lot about Google Analytics at SHIFT – both on the blog and as we integrate it as an important tool for client projects and campaigns. We want to share some more of our Analytics knowledge with you in our free webinar being held tomorrow at 2pm EST/11 am PST. What Google Analytics can and can’t measure in PR.

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Analytics Google Measurement Tools 60

Shift Communications

SEPTEMBER 15, 2016

I work on the B2B tech team, and leveraging Google metrics and analytics to dig deeper into a media hit has helped show our clients the value of securing mentions in niche technology publications. Here are some steps to keep in mind when thinking about measuring and reporting on the success of a B2B tech hit through Google analytics.

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Analytics B2B Google Data-Driven PR 60

Shift Communications

MARCH 30, 2015

Maryalicia asked about how you might use Google Analytics for a hospital: What a terrific question. As a Google Analytics Certified Partner , we’re happy to share how Google Analytics can integrate into healthcare and hospitals. Analytics Marketing Marketing Technology Metrics Strategy' Christopher S.

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Healthcare Analytics Google Local 60

Shift Communications

SEPTEMBER 14, 2015

In Google Analytics, three metrics hint at understanding. The post How to measure understanding with Google Analytics appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. In the future, we may have access to inexpensive fMRI technology to do so, but that day has not yet arrived.

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Analytics Google Measurement How To 60

Shift Communications

MARCH 19, 2015

SHIFT has taken a significant step forward in this space by entering into a strategic agreement with Google to become a Google Analytics™ Certified Partner (GACP). Our platform of choice to help our clients make PR impactful is Google Analytics™. Worldwide Partner Program Manager at Google. Todd Defren.

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Data-Driven PR Analytics Google Data 60

Shift Communications

APRIL 13, 2015

It’s certainly possible, using predictive analytics, to get a rough sense of what might work and what might not work, but few companies have access to that much technology and expertise. Instead, most marketers look back at their analytics at the end of the week, month, or quarter. Open up Google Analytics.

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Analytics Google How To System 60

The Hoyt Organization

AUGUST 14, 2023

Some powerful tools that help professionals keep track of campaign success are Google Analytics and Google Search Console. In October 2020, Google announced the release of a new analytics platform, Google Analytics 4 (GA4), which replaced Universal Analytics on July 1, 2023.

Report 82

Report Publicity Analytics Google 82

Solo PR Pro

FEBRUARY 7, 2017

Google Analytics is a treasure chest of information, but it can intimidate even the most seasoned professional. It can be difficult to understand all of the metrics and more importantly how to apply them to our work. Using these metrics you will be able to improve or make recommendations to clients using existing data.

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Analytics Content Marketing Google Infographics 40

Agility PR Solutions

FEBRUARY 18, 2024

This includes—but isn’t limited to—CRMs, Google Analytics, and eCommerce websites, as well as a host of social media, email, and advertising platforms. […] The post Does your business have a marketing data warehouse? If you don’t have a marketing data warehouse, chances are it’s spread across a bunch of different platforms.

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Data Marketing Analytics Advertising 110

PR 20/20

JULY 28, 2015

For many, the Google Analytics Individual Qualification (GAIQ) exam is a scary beast of a test. Let me be the first to say passing the test is a piece of cake; the real value comes from applying Google Analytics in a strategic way. When in doubt, just pick “C.”.

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Analytics Google Resources 40

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

This requires a combination of creative thinking, analytical skills, and the ability to develop and execute against plan. Just ask Google. Some even admit to a secret fear of so-called left-brain skills like data analytics. Mastery of analytics tools is expected for both developing campaigns and showing their value.

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Analytics Tools Social Media Trends 170

ImPRessions - Crenshaw Communications

MARCH 22, 2023

Generative AI jumpstarts creative If you google “Generative AI” you’re likely to see at least five news stories about tech companies using it for search, products and tools. Meta, Google, and Snap are using generative AI to power augmented reality features, to create images and videos, and helping to jumpstart their marketing campaign plans.

Advertising 170

Advertising Advertising Analytics Data 170

Business Wire

FEBRUARY 18, 2020

Public relations reliance on impressions and Advertising Value Equivalents is both about the complexity of and lack of access to the data; PR is not on the front lines of data collection tools like Google Analytics which is often managed by web or marketing teams.

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Corporate Analytics Communications Web 259

The Proactive Report

OCTOBER 30, 2023

The Need for a Content Audit A recent update from Google stated that any unhelpful content reduces your chances of being seen in the searches for relevant words and phrases related to your brand. In a recent Meritus Media survey, learning analytics and how to track results was the number two skill PR people wanted to learn.

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Trends Marketing Wikipedia Reddit 182

Buzzstream

APRIL 4, 2024

Try a Google Search The easiest way to find coverage is through Google Search. Even though your coverage will most likely appear in news publications, I still like to use Google Search instead of Google News to ensure I don’t miss anything! So here are my six ways to find media mentions from your campaigns.

Digital PR 62

Digital PR How To Media Google 62

Critical Mention

SEPTEMBER 15, 2021

Quickly access mentions, advanced analytics and more . Refined searches & analytics. Another highly-requested feature from users was a Google Analytics integration to the Critical Mention platform. Easily navigate the Suite through all types of screen sizes; mobile, tablet, desktop, et. Now, users can: .

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Radio Analytics Mobile Instagram 126

The Proactive Report

NOVEMBER 14, 2022

Google has a specific set of content guidelines. This gives the searcher what they were looking for right on page one of Google. In a recent Meritus Media survey, learning analytics and how to track results was the number two skill PR people wanted to learn. Yet nothing could be more important. 888 243 3470.

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Digital PR Marketing Infographics Video 264

The Proactive Report

FEBRUARY 7, 2018

Reporting and analytics. Google Analytics. The custom PR Measurement Dashboard in Google Analytics was created specifically to help PR practitioners get started with analytics and tracking the results of their work. It’s a free download in the Google Analytics Solutions Gallery.

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Tools Analytics Google Measurement 207

Onclusive

DECEMBER 20, 2021

As we’re closing out this year, we’re also wrapping up our 2021 top media monitoring and PR analytics software comparison blog series with one final review of what each provider offers in terms of product direction and customer support. The platform is easy to navigate & produces accurate metrics married with Google Analytics.

Technology 195

Technology Comparison How To Software 195

Contently - Strategy

JULY 7, 2022

Appealing to Google’s spider is necessary, but it doesn’t always top the list of favorite things to do. Google Analytics. Let’s start with the most obvious, Google Analytics. Google Keyword Planner. Google Keyword Planner is another must-have SEO tool, and it’s also free.

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Content Marketing SEO B2B Tools 124