Sword and the Script

DECEMBER 22, 2020

The deluge of PR pitches. According to a survey of journalists by Muck Rack, 48% of journalists responding to this survey said they get between 1-5 pitches a day; 18% get between 5-10; 12% get upwards of 10-20; and 13% get 20 plus pitches a day. Pitch proof points with claims. Source: Code of PR Ethics? ).

Survey 174

Survey Marketing B2B Study 174

Buzzstream

DECEMBER 13, 2023

This information helps digital PR teams understand the media landscape and craft targeted pitches or campaigns. Its value proposition lies in offering a centralized platform that enables users to discover journalists, pitch stories, monitor media coverage, and measure the impact of PR campaigns. 9/mo for Individual plan.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

This information helps digital PR teams understand the media landscape and craft targeted pitches or campaigns. Its value proposition lies in offering a centralized platform that enables users to discover journalists, pitch stories, monitor media coverage, and measure the impact of PR campaigns. 9/mo for Individual plan.

Digital PR 62

Digital PR Tools Google Pitching 62

Newsfile

JANUARY 30, 2024

As digital content consumption rises, diversifying your approach with videos, podcasts, images and infographics is key to capturing audience attention and effectively telling your brand’s story. ROI: Financial return compared to PR costs. Out of 1001 PR Pros interviewed, what percent used generative AI in the following tasks?

Trends 105

Trends YouTube Video Social Media 105

ImPRessions - Crenshaw Communications

SEPTEMBER 22, 2017

The founders tout the software’s “data storytelling at machine scale” to add value to sharing intel – including product news, financial data or analytics. PRs can then reach out to pitch “thought leaders,” authors and other spokespeople to any number of shows looking for talent or topic-specific expertise.

Tools 147

Tools Radio Data Analytics 147

5W PR

JANUARY 31, 2024

PR specialists pitch stories, arrange interviews, and share press releases to secure positive media coverage for the company or its products. Tailor your pitches and programs to focus on securing coverage in the outlets that are important to your audiences. This could include blog posts, whitepapers, case studies, and infographics.

Technology 78

Technology Product Launch Crisis Management Case Study 78

PR Fuel

JUNE 18, 2020

They’re written in an objective way and often contain quotes, statistics, infographics, and eye-catching headlines. This will increase the likelihood that they’ll accept your pitches and publish your press releases. They Build SEO. Press releases are also another kind of unique and valuable content for your website.

Infographics 105

Infographics SEO Writing Pitching 105

Sword and the Script

NOVEMBER 9, 2021

It also added “activity scores” to see “how often they are writing from all your most viewed lists and pitches.”. Many (42%) want PR professionals to get familiar with their show by listening to multiple episodes before they pitch.”. Financial avengers. Another new PR tech player. These include the U.S., Client retention.

Software 92

Software Banking Technology Data 92

Sword and the Script

FEBRUARY 29, 2020

Most of what I did wasn’t a secret: I read what reporters wrote before pitching, developed subject lines that got my emails opened, and use a strong lede in all my pitches. There was one aspect of my success that was different: I wrote long pitches. This is contrary to 99% of all PR advice that says short emails are best.

Content Marketing 78

Content Marketing Study Analysis Marketing 78

Burrelles Fresh Ideas

JUNE 13, 2023

All in all, maximizing the potential of social media platforms is a surefire way to achieve great PR results that are financially feasible while not compromising on brand-building objectives. Tip 8: Measure your results Even with financial constraints at play, gauging success in PR is paramount.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Beyond PR

APRIL 13, 2017

Don’t make journalists go digging for multimedia or supplemental financial data – they may decide your story is not worth the effort. In Cision’s 2017 State of the Media Report , more than half of respondents said a pitch that lines up with their past work and interests is what drove them to pursue a story. Target your audience.

Media 71

Media Automotive Resources Financial 71

PR Fuel

OCTOBER 16, 2020

They’re written in an objective way and often contain quotes, statistics, infographics, and eye-catching headlines. This will increase the likelihood that they’ll accept your pitches and publish your press releases. They Build SEO. Press releases are also another kind of unique and valuable content for your website.

Infographics 52

Infographics SEO Writing Pitching 52

Bad Pitch Blog

MARCH 22, 2010

1) Infographic: USA Today was the first to own the infographic because snappy visuals help show the news instead of simply telling it. And surely there is some news that might be more effective pitched in video format. If you keep trying the same thing, expecting different results, you''re nuts. But it can be effective.

Infographics 98

Infographics Energy YouTube Mobile 98

Cision

JUNE 9, 2017

Part of the pitch for selling an IR website (since the dawn of time) has been to “express your financial brand and narrative.” The post Infographic: Tangible Information Remains a Driver of IR Website Traffic from Wall Street appeared first on Cision. Perhaps the issue is the definition of “tangible.”

Infographics 153

Infographics Comparison Study Retail 153

PR for Anyone

OCTOBER 20, 2021

Post an infographic (check out www.Fiverr.com or www.Canva.com to have on easily made). The other thing you can do is use this content as media pitches. Create Content Using Media Pitches. You know, like October is National Financial Planning Month. Check out this comprehensive list: Share an inspirational quote.

How To 130

How To Video Interviews YouTube 130

MaccaPR

MARCH 18, 2015

In this brave new world, marketers are creating their own content – infographics, podcasts, webinars, YouTube videos and more – that are distributed for free via their digital channels. Maura Ryan , Digital Content Marketing Manager, Ameriprise Financial. Brian Enderlein , Digital Media, Interactive Marketing & Analytics, 3M.

Content Marketing 48

Content Marketing Financial Marketing Analytics 48

Contently - Strategy

APRIL 24, 2019

For a finance brand, this might result in something like: “High-income millennials in the northeast are more likely to watch financial advice videos on Facebook than any other network, and engage disproportionately with content that triggers nostalgia.”. Let these trends influence your latest goals.

Content Marketing 88

Content Marketing Infographics Insurance Insurance 88

Stephen Waddington

DECEMBER 5, 2018

News brands that uphold high editorial standards such as The Associated Press, Reuters, and publications such as The Economist , and The Financial Times , thrive. In this article I explore how smart public relations practitioners are putting search at the heart of their campaigns and seeking followed links from the media sites they pitch.

Media Relations 115

Media Relations Media Print Newspapers 115

Cision

MAY 11, 2015

What would’ve been a cold call or cold email becomes much warmer because I can refine my pitch through my social media research. Once I started pitching, reporters latched onto the ’2 Guys Started A Bitcoin Company’ angle, and the ’2 Guys’ also started trending on Reddit and other social platforms.

Reddit 120

Reddit Social Media Comparison Pitching 120