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Collaborate Better: Measurable KPI’s that Benefit the Bottom Line

Stern + Associates

Developing a Measurable Approach to Collaboration. Smart collaboration is the best way to accomplish a company’s strategic, financial, and talent goals. Hardly a “soft” topic, it can and should be measurable,” Dr. Gardner emphasizes. “As

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10 Free Content Marketing Resources You Need to Bookmark

Contently - Strategy

How to Measure Content ROI in 10 Steps. Our Content Measurement Maturity Model—the industry’s first—gives marketers the roadmap they need to prove success. If you’re a marketer in financial services, you need to read this. State of Healthcare Content 2021: 5 Trends Transforming the Industry. The good news?

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Part 2: The Risk and Value of Corporate Reputation

Reputation Us

The Tangible Value of Reputation Management Your company’s reputation is not merely a reflection of your public image, but a tangible asset with measurable impact on the most essential aspects of your operations. Part one explored the financials ( see Part 1 ). In this second part, we investigate reputation value and risk.

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PR Tips and Hacks for a Small Business

The Proactive Report

Start with employees, financial institutions, local government, and so on. Example: A financial service company (a small business) in NY State discovered that one of their target audiences was women over 50 who were interested in investment and retirement planning. And they paid $500 a month for strategy and measurement.

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Supporting PR teams during times of crisis

Presspage

This is even more crucial for key sectors like healthcare or government which need to provide regular updates to the public. We are also aware of the financial strain that this situation is putting in many budgets across the globe, and that, for many teams, sometimes this means making difficult choices.

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Business’s Best Path to Racial Justice

Mindful Marketing

Now more than ever, business leaders must expand their rubric for success beyond financial achievement and assess how their firms function as responsible citizens, consistent with Elkington’s “ triple bottom line.” Just as these injustices were not casually implemented, measures to undo them also must be comprehensive.

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The “data-led approach” of MHP + Mischief: Q&A with Digital Director, Darika Ahrens

NewsWhip

Darika: MHP + Mischief brings together more than 200 strategic communications professionals with expertise spanning areas from consumer and corporate comms to financial PR, health communications, policy and crisis. When it comes to our digital work, we excel in complex and hard-to-reach audiences. .

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