article thumbnail

Weekly Roundup of Awesome Links: Week of August 25, 2014

Melissa Agnes

The beautiful colors, the smell of Autumn and the Fall fashion… I love it all! It’s an important discussion and one that we hope you will have internally after listening to this podcast. Power of Storytelling & Viral Fundrasing: Exploring the ALS #IceBucketChallenge Case. Welcome to this week’s #CrisisRoundup!

article thumbnail

7 Rules for a New Era of Communications

PRSay

We need to educate ourselves and ask for feedback internally and externally. One fashion publicist pushed too hard at the start of the pandemic and found herself with unwanted publicity in The New York Times. She was selling latex underwear calling it an “inescapable fashion sensation.”. Awe is the second most viral emotion.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

A PR Agency and The Power of Video: When Actions Speak Louder Than Words

Konnect Agency

as an internal gut check. A myriad of variables may factor into this decision including maintaining video cohesiveness by a media entity, what is transpiring across the overall media landscape and during breaking news, and even something as simple as limited staffing bandwidth that’s unable to report on the video in a timely fashion.

Video 52
article thumbnail

Influencer Engagement: Finding a Fit

Waxing UnLyrical

In 2017, my organization, Goodwill Industries International, then a 115-year-old social enterprise; one of the oldest 501 (c)(3) nonprofit brands; the leading workforce provider in North America; and the #1 brand doing the most good by enso and featured in Fast Company Magazine – faced a pretty significant challenge.

article thumbnail

Discovered by Porsche: the Art of Storytelling

Presspage

The principle categorizes content into three main types: ‘Hero’ content aims to create viral, high-impact (video) content, often tied to significant events or campaigns, to attract a massive audience. Getting the show on the road Implementing any new strategy or transformation inevitably comes with internal discussions and challenges.

article thumbnail

10 Tips to Be a Better Communicator in 2023

Katie Paine's Measurement Blog

There’s a reason why Randy Rainbow and Seth Meyers videos go viral. So be a conduit to those experts, whether it’s your own internal subject matter experts, or someone you met on an airplane. Perhaps your organization or brand is simply too stodgy or old fashioned to follow any of these tips so far.

article thumbnail

Asda newsdesk story discovery supports authentic PR engagement

Stephen Waddington

We do it through a combination in-house developed software and good old-fashioned storytelling and journalistic skills. It’s a means of news to story gathering from around a national or international organisation and making decisions about which stories to develop as part of a PR campaign. This particular post reached 2.2