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Can Print Still Flourish in The Age of Digital? An Interview with Star Tribune Magazine’s Sue Campbell

MaccaPR

Has digital media – from Huffington Post , Google News and BuzzFeed to Kindle e-books, Twitter and (God help us) more than 8 million blogs – finally vanquished Print? Recent headlines provide brutal evidence: Condé Nast announced last December it was shutting down the print version of Self magazine to go online-only. Long Live Print”!

Print 48
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AP Style: How relevant is it in 2019?

Communications Conversations

It began as a way to standardize rules around editing based on mass media–specifically, mainstream print media. In the golden age of print, AP Style reigned supreme because editors and reporters used it–therefore, PR types like us were forced to learn it and use it. Facebook and Insta posts. They show up in texts.

Handbook 131
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Sharing the Love: Mother-Daughter PR Pros on Mentoring and Mutual Support

PRSay

In one class, we were asked to write a release based on a police report. I started out working for a small-town newspaper, and then for many years I was director of PR for Mount Sinai Medical Center in Miami. I’m impressed by Facebook campaigns that get people motivated. Judy: I also went to UF, but studied journalism.

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What is Media Monitoring and Why Does it Matter?

Beyond PR

“Don’t pay any attention to what they write about you. Back in the old days of PR (screen fades to grainy black and white…), comms teams had to suffer through the tedious process of flipping through stacks of newspapers and magazines, searching for any mention of their brand. Just measure it in inches.”

Media 75
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Letter from Newcastle via New York: content resonance and digital exclusion

Stephen Waddington

I’ve had a break from writing my weekly letter after getting married in New York. Newspaper brands continue to suffer as readers shift from print to digital. It’s the story that has played out over the past two decades as advertising revenues have shifted from print to online. Sarah Hall has rebranded as Sarah Waddington.

Print 60
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PR Glossary: 30 Key Terms and Insights Every Professional Should Know

Newsfile

Media monitoring tools scan various sources (print, online, social media, TV, radio) for mentions of specific keywords or brands. Social media monitoring involves tracking brand mentions, conversations, and sentiment across social platforms (Twitter, Facebook, LinkedIn etc.). What is Social Media Monitoring? Technical Aspects of PR 15.

Viral 52
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Maxim Behar's Experience as an Author

Maxim Behar

The book now is on sale by Simon & Schuster in all Barnes & Noble book stores across the US, in practice, all Universities have in their libraries, many of them included it in their educational programs. What was the most challenging aspect of writing this book? I do not know.

Local 52