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Inspiring Travel Industry Influencer Campaigns

The Hoyt Organization

With so many people glued to their screens engaging on social media daily, it was only a matter of time before influencer marketing became one of the top-performing marketing trends in travel and tourism. As popular social media users, travel influencers offer travel and tourism brands exposure to an already established audience.

Travel 93
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PR Takeaways From The Eclipse

ImPRessions - Crenshaw Communications

On the other hand, there are several companies that sold glasses or operated hotels in the eclipse’s direct path with a perfectly legitimate reason to cash in. The eclipse was an example a super-competitive time with countless brands vying for a slice of the media pie. There are also some subtler connections worth exploring.

Hotels 200
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How a travel agent got on television

PR for Anyone

The media is covering the story right now anyway, add a new perspective or angle to an already trending story. Showing your expertise on that hot topic is a simple way to get yourself attention from the media. See how Patricia Mickus, travel agent, used her expertise in travel and current events (a hurricane) to land in the media.

Travel 130
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Meet the Media: Craig Cole, Senior Editor at EV Pulse

Bianchi Biz Blog

I started at Autoline, then moved to AutoGuide.com, did a couple years at CNET Cars (née Roadshow) and now I’ve been at the Wrecked Media Group/EV Pulse for just shy of a year. I’ve been a full-time automotive journalist for 16 years. I have a bachelor’s degree in journalism with a minor in political science.

Meeting 79
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Ranger Scott Gediman on the Ferguson Fire and 22 Years as Yosemite Park’s Public Affairs Officer

PRSay

That left me alone managing the press, doing 40 to 50 interviews a day, with six or seven satellite trucks here, and writing news releases. I work in Yosemite Valley, so I stayed in a hotel room at Yosemite Lodge. Those 40 or 50 interviews I would do in a day would be out of 70 or 80 phone calls. We have a social media team.

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The Top 10 PR Disasters in 2021

Prohibition

It certainly wasn’t a good move and after an influx of social media comments and press articles, it of course resulted in him resigning. Hats off to Aldi’s social media team! They are always on it when it comes to social media content and really has crafted a fantastic social media presence. pic.twitter.com/p31jK5wIYK.

Crisis 146
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Maxim Behar for the studio of Radio Focus presented his new book "Seychelles recipes and more about “Paradise on Earth"

Maxim Behar

But it was so big that I started getting dozens of emails, social media messages saying, "give me this recipe, give me that recipe," and I said, wait a minute, let me pick out 25 good recipes and put them in a book. Host: I listened to an interview of yours in which you say that Seychellois cuisine is very different.

Radio 52