Sword and the Script

AUGUST 14, 2018

1) A still skeptical public. based reporters said, “the public has lost trust in journalists.”. Comment : It’s a very difficult time to be a reporter, but I sense reporters might be harder on themselves than the general public. 4) Emphasis on professional journalism. Most (59%) of U.S.-based Comment: Amen.

Survey 102

Survey Report Media B2B 102

Sword and the Script

JULY 24, 2018

That’s a fruitless exercise for all involved, which brings us to the next point. Think about it for a moment: it’s really hard to create a publication around a product because you run out of interesting things to say very quickly. See these related posts: The PR Opportunity for Brands as Publishers Tinker with Journalism.

Content Marketing 63

Content Marketing B2B Marketing Exercises 63

Bianchi Biz Blog

AUGUST 7, 2023

I’m the Chief Editor of Commercial Carrier Journal (CCJ). CCJ has been the preeminent publication for trucking fleet managers and executives for more than 112 years. How long have you been in journalism and how did you get started? I started professionally in 2003 as an intern at a small Birmingham, Ala.

Journalism 79

Journalism Meeting Newspapers Automotive 79

Karen Freberg

AUGUST 19, 2018

One was one at UT, the other was IPRRC, and I had my very first international presentation in Beijing for the Reputation Institute. Now, my CV is 27 pages long with almost 30 publications and numerous international conferences. journal publications, projects, etc) and keep track of these on a regular basis.

Conference 46

Conference Exercises Social Media Internal 46

Buzzstream

JUNE 16, 2021

Buoyed by the success of the Unicorn League remix I mentioned earlier, we remixed the piece again, this time for the international dog show, Crufts. The activity of prominent public figures or celebrities? Verticals: Which verticals or types of publication covered this? A news event? Waves: Were there waves of coverage?

Digital PR 160

Digital PR Film Instagram Writing 160

MaccaPR

APRIL 12, 2016

Owner and Founder of Lola Red Public Relations, Minneapolis. “ SVP, Brand Marketing, Fleishman-Hillard – Minneapolis; former VP of the Consumer Marketing Practice at Weber Shandwick and VP & Director of Public Relations at OLSON. " I’ve been lucky to learn from some of the best and the brightest in public relations and journalism.

Travel 48

Travel Exercises Corporate Internal 48

PRSay

JUNE 11, 2021

PRSA presented its 2021 PR Professional of the Year Award to the Audience Reach and Engagement Team in the Office of External Affairs at the Johns Hopkins Bloomberg School of Public Health for its efforts to help elevate the institution’s important work surrounding the global COVID-19 pandemic. schools of public health.

Publicity 158

Publicity Social Media Report Fashion 158

Sword and the Script

JUNE 6, 2017

The best in-house marketers will then socialize those expectations with internal stakeholders to prevent any future questioning. On a few occasions in my agency days, the PR plans we developed for certain clients served as a simple box-checking exercise. One publication or blog you read regularly is: MarketingProfs.

Agency 60

Agency Corporate Interviews eBook 60

PR Fuel

JULY 24, 2018

The real trick to small business public relations is to tell your business story just like well… a story. And since you’re pitching news, doesn’t it make sense to follow the pattern set by the publications you’re targeting? Here’s a good exercise. And what’s worse, it prevents you from making a good connection with the reader.

Pitching 40

Pitching Media Small Business Writing 40

PRSay

AUGUST 14, 2019

In anticipation of his keynote address at PRSA’s 2019 International Conference in San Diego on Oct. You have a degree in journalism from the University of Oregon. Did you ever consider a career as a reporter, and what journalism skills do you rely on in your job today? We ran a base newspaper. There was a radio station.

Internal 67

Internal International Conference Public Affairs 67

Deirdre Breakenridge

APRIL 29, 2019

The days of objectivity are gone and the days of combative, aggressive, argumentative ‘in your face’ journalism has taken its place.”. For many, media relations is just an exercise in exporting a spreadsheet of contacts and hitting the send button. This is PR at its finest – relations with a public community.

Survey 377

Survey Media Relations Media Ethics 377

Buzzstream

FEBRUARY 3, 2021

Unlike its traditional PR counterpart, Digital PR is also conducted with SEO in mind and one of the key aims of outreach is to gain linked coverage on online news publications. One of the key aims of outreach is to build links to your client’s website from a range of online news publications. Supercharging SEO. The New York Times.

Digital PR 170

Digital PR Industry Strategy Film 170

ZudePR

JUNE 6, 2016

The root of the problem is always internal. On distraction-fighting habits) Writing my goals in my journal daily. Daily intensive exercise. Speaker, trainer conference facilitator, and public sector comms expert.​. Three – including the New Rules of Marketing and PR – are international bestsellers.

Writing 114

Writing Social Media SEO Blogging 114

Landis PR

JANUARY 3, 2022

2022 will not stop posing challenges and creating opportunities for public relations practitioners no matter where they are based on the globe. The role of public relations in this new world must also adjust. Abbie Fink, Vice President & General Manager, HMA Public Relations , Phoenix, Arizona. “We PR isn’t just PR anymore.

Trends 52

Trends Trade Shows Agency Communications 52

Waxing UnLyrical

OCTOBER 28, 2015

To get your creative juices flowing, try answering a few writing prompts from “642 Things to Write About,” a collection of fun and playful writing exercises. Coca-Cola is an excellent example of an organization practicing brand journalism well. As any writer can attest, this is often the hardest part of the storytelling process.

Storytelling 40

Storytelling Resources Writing Corporate 40

Deirdre Breakenridge

JANUARY 3, 2018

Every morning (no matter how busy the day ahead), I’m finding time for reading, meditating, stretching, journaling, etc. E = Exercise. S = Scribing / Journaling. The interviews with business leaders are eye-opening. Then, there’s A.G. Lafley, who served as President and CEO of Proctor & Gamble. A = Affirmations.

Crisis 0

Crisis Journalism Hotels Case Study 0

MaccaPR

APRIL 14, 2015

With thousands of new college grads hitting the pavement looking for work in public relations, we thought this month would be a good time to share what our Minneapolis PR and online marketing agency considers to be the most critical components of a persuasive resume. Here are some of the elements we look for: 1. P.S. Find us on Slideshare!

Agency 48

Agency Real Estate Social Media Writing 48

PR Conversations

JULY 8, 2016

This is a critical aspect of scholarship, but is commonly lacking in practice, particularly within public relations where crowd-sourcing exercises and publicity-oriented surveys may be viewed unproblematically. The historical period in my investigation is 1995-2015, which was a time of notable growth in public relations.

Interviews 51

Interviews Ethics Education LinkedIn 51

PR Conversations

JULY 8, 2016

This is a critical aspect of scholarship, but is commonly lacking in practice, particularly within public relations where crowd-sourcing exercises and publicity-oriented surveys may be viewed unproblematically. The historical period in my investigation is 1995-2015, which was a time of notable growth in public relations.

Interviews 40

Interviews Ethics Education LinkedIn 40

PR Conversations

JULY 8, 2016

This is a critical aspect of scholarship, but is commonly lacking in practice, particularly within public relations where crowd-sourcing exercises and publicity-oriented surveys may be viewed unproblematically. The historical period in my investigation is 1995-2015, which was a time of notable growth in public relations.

Interviews 40

Interviews Ethics Education LinkedIn 40