Sometimes, the Ethical Choice Means Caring When Others Don’t

PRSay

Each September, PRSA celebrates Ethics Month, featuring programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). Please join the discussion via #PRSAChat and #EthicsMonth, and follow along with our ethics-related blog posts, webinars and Twitter chats throughout the month. By then, our PR consultancy was serving top multinational companies and had built a good reputation in client services.

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Corporate Reputation And The Whistleblower Culture

ImPRessions - Crenshaw Communications

Tom Mueller, who interviewed over 200 corporate whistleblowers for his book Crisis of Conscience: Whistleblowing in an Age of Fraud , proclaims this “the age of the whistleblower.”. The post Corporate Reputation And The Whistleblower Culture appeared first on Crenshaw Communications.

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Corporate Reputation And The Whistleblower Culture

ImPRessions - Crenshaw Communications

Tom Mueller, who interviewed over 200 corporate whistleblowers for his book Crisis of Conscience: Whistleblowing in an Age of Fraud , proclaims this “the age of the whistleblower.”. Any crisis manager knows that it’s easier to prevent a reputation crisis than to clean it up after the fact.

It’s time to put PR ethics front and center

PR Daily

Follow these guidelines to take the high road and shore up your reputation management. Public relations and corporate communications experts are urging corporations to more strongly embrace strict ethical standards. Ethical mishaps can cause corporations to lose customers, business partners, income and stock value, according to the Consequences of Managerial Indiscretions: Sex, Lies, and Firm Value , a study published in the Journal of Financial Economics.

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Your Executives’ Reputations Impact Your Brand, Whether You Like It or Not

Melissa Agnes

And in a crisis, especially a crisis that questions the ethics of either the personal or the professional brand, this reality gets amplified. For decades now, Gafni has behaved in ways that violate every ethical and legal standard known to us; his misdeeds go far beyond what was reported in the New York Times,” reads the petition. Therefore, his personal moral and ethical choices are, at least in part, a reflection on his organization; and.

Interview with PRSA’s National Chairman, Anthony W. D’Angelo

Critical Mention

meaning diversity, advocacy, technology and ethics. Ethics is our foundation, and the guidance that we give through our Code of Ethics in concert with our Board of Ethics and Professional Standards is what research has shown our members appreciate and value the most about PRSA. We have the highest satisfaction scores among members for our support of the Code of Ethics and that’s where we need to stay.

Double-dipping exposes reputation risk in blurred boundaries of PR and journalism

PR Conversations

When it comes to reputation, there is little distinction between a real conflict and a perceived one. Even more unnerving was that the anchor— and, on occasion, other journalists affiliated with the TV network—interviewed his agency’s clients on show segments. For public relations practitioners committed to ethics and professionalism, the natural first instinct was self-righteous shock. Most codes of ethics are clear about why this is wrong.

Would you buy a car from that man? Reputation is personal

Prakkypedia

I’ve been pondering reputation. Reputation, of course, is central to the public relations profession. But in my own household, reputation is also very personal. Respondents were asked: “As I say different occupations, could you please say – from what you know or have heard – which rating best describes how you, yourself, would rate or score people in various occupations for honesty and ethical standards (Very High, High, Average, Low, Very Low)?”.

Double-dipping exposes reputation risk in blurred boundaries of PR and journalism

PR Conversations

When it comes to reputation, there is little distinction between a real conflict and a perceived one. Even more unnerving was that the anchor—and, on occasion, other journalists affiliated with the TV network—interviewed his agency’s clients on show segments. For public relations practitioners committed to ethics and professionalism, the natural first instinct was self-righteous shock. Most codes of ethics are clear about why this is wrong.

How To Set Expectations In Public Relations

ImPRessions - Crenshaw Communications

Others may have a completely different work style or service ethic, but the point is that it should be communicated at the outset. We call it a background interview because it is just that – an exchange to provide background for a future story.

PR can do only so much; reputation management goes far deeper

PR Daily

Those organizations each resorted to a news conference, a press release, a catchy marketing slogan or TV interviews in the hope the problem would go away. Although his work took place in the early 1900s, when he saved Standard Oil from the reputational fallout of John Rockefeller’s robber-baron ways, his communication credo proved prescient: “Tell the truth, because sooner or later the public will find out anyway.” So, operate an ethically managed, well-intentioned organization.

Future of PR and social media for International Air Transport Association crisis communications conference

Stuart Bruce

I will be talking about mobile, data and wearable technology as the drivers and ethics, real time and content as the issues. In his interview with PRWeek Danny Rogers asked Martin if the danger was that the growth of social media meant that it would be adopted and subsumed by advertising agencies. We’ll look at ethics and governance. The first and foremost for me is ethics and governance. It’s got to be ethical, not just because it’s the right thing to do.

Survey: Most PR Pros Say that Media Relations is Getting Harder – Here’s What You Can Do About It

PR Expanded

The Intersection of Bias, Ethics and PR Stunts in Media Relations. That particular company grew a reputation for manufacturing controversy. In the long run, people will see through it and PR will have failed at its mandate as keeper of the organizational reputation. Yet the voice of reason isn’t just ethical, it’s an inspirational way to communicate. Ethics Guest Post Media Relations PR 2.0 By Frank Strong, Founder & President of Sword and the Script Media.

Survey 295

Good PR a challenge for those making money while doing good

Media Bullseye

Gaul had started out wanting to write a short, feel-good story about blood donations, but the initially cautious, and then somewhat defensive responses he got during a phone interview on the topic compelled him to investigate further—which led to the five-part series he wrote in 1989. This has been written about before on Media Bullseye, but it is worth repeating: the reputational challenges faced by pharmaceutical companies are substantial. Ethics Public Relations Feature

Is Any PR Good PR?

Media Bullseye

The film, which includes interviews with former SeaWorld trainers, provoked strong reactions from viewers and animal advocacy groups. With the release of Blackfish, as well as SeaWorld’s PR mishaps that followed, public perception of the company and its ethical practices shifted. As suggested by the evidence from the above study, the negative publicity of this well-known company had a direct impact on the finances and reputation of the company.

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Facebook And The Perils Of Opposition PR

ImPRessions - Crenshaw Communications

Is it ethical for a PR agency to smear a competitor? The picture is one of a company doing its damnedest to work all contacts, tap all allies, and thwart all critics to salvage its reputation. The rationale for the down-and-dirty oppo PR is summed up in an earlier interview with Definers founder Tim Miller. Oppo is particularly perilous in Big Tech, where the industry has experienced a steep reputation decline. So, was Definers ethical?

PRoust Questionnaire: Sean Kelly

PR Conversations

Sincerity, loyalty, sound judgment, trustworthiness and a commitment to the values and ethical foundations of the PR profession—which just happen to be expressed in the CPRS Code of Professional Standards —are the qualities I most admire. The film (starring Al Pacino) was about ethics and standing up for your principles at any cost. Which real, historical or fictional person or brand would you like to give a reputation makeover?

Film 68

A Job, Career or Labor… What’s the Difference?

Waxing UnLyrical

When I first “interviewed” her, she sounded almost apologetic about the fact that she enjoyed keeping peoples’ houses clean. have a “career”… where, regardless of whether we have a “job” or not, there is something, one thing, or maybe multiple things that connect to each other, that we build on, over time, and that builds our reputation and expertise in a particular field; or. Yesterday, we in the U.S.

When to Ask for a Media Retraction and When to Bite Your Tongue

Polaris

I had the great pleasure a few weeks ago to speak to a class at my alma mater, the Ivey Business School , about reputation management. The class, led by Mary Weil , was part of the school’s Reputation Management course. When Mary asked me to address her students I was thrilled—and impressed that Canada’s leading business school was teaching the importance of reputation. I recall a finance class in first year when someone mentioned ethics.

When Your PR Problem Isn’t About PR

ImPRessions - Crenshaw Communications

Not all are punitive, like the CEO who instantly axes the PR team over an unflattering interview. My agency once won a digital reputation assignment from a client that suffered from terrible online reviews, among other challenges. There are many situations that can be improved by a strategic PR and reputation campaign. In part it grows out of behavior that’s fair and ethical, and until and unless that prevails, your “PR” probably won’t improve.

Ethics 168

PRoust Questionnaire: Sean Kelly

PR Conversations

Sincerity, loyalty, sound judgment, trustworthiness and a commitment to the values and ethical foundations of the PR profession—which just happen to be expressed in the CPRS Code of Professional Standards —are the qualities I most admire. The film (starring Al Pacino) was about ethics and standing up for your principles at any cost. Which real, historical or fictional person or brand would you like to give a reputation makeover?

Film 43

Beyoncé’s Ivy Park responds to sweatshop allegations

PR Daily

Beyoncé’s musical reputation is seemingly flawless, but as the head of a recently launched athleisure brand, she’s in trouble with fans (and consumers). The Sun claims to have interviewed several workers. Ivy Park issued a statement in response: Ivy Park has a rigorous ethical trading program. Advertisements for her Ivy Park brand claim that the line “empowers women through sport.” An investigation from. The Sun.

Why legal trouble is just the tip of the iceberg

PR Daily

Balancing the two can be the difference between a reputational crisis and a smooth outcome. Eventually, they are all resolved, but, as they’re being litigated, they present a special reputational challenge for businesses and executives. How litigation impacts reputation management. Clearly, that kind of press can hurt your reputation with customers, regulators and employees. But it is largely legal, though not always ethical.

Cider sip or cider slip? Would you let a politician endorse your brand?

Stephen Waddington

Boris Johnson endorses cider, Jo Swinson ethical clothing and Jeremy Corbyn an art gallery. Earlier in the week, Jo Swinson was pictured hanging out at the workshops of Finisterre, an ethical clothing brand. Aligning a brand with a political party is a tricky business.

Crisis lessons from MLB and the Astros

PR Daily

After a cheating scandal rocked Major League Baseball, a series of response gaffes has made a seismic reputational disaster even worse. For the news media, one-on-one interviews with local and national media are critical,” she continues.

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Health care communicatiors scramble to address COVID-19 case in California; Disney, Coca-Cola, JetBlue and more respond to outbreak; and Smithsonian releases 2.8M images

PR Daily

Also: A Facebook Live gaffe enlivens a weather report, what makes a company’s reputation, Ragan’s 2020 Salary and Workplace Culture Survey, and more. What are the factors that help a brand build its reputation? Does this align with your views on reputation?

Travel 154

Increasing Your Media Coverage Through Storytelling

PRSay

Reporters choose to cover the story because it’s important, thus enhancing the organization’s reputation. But it can still provide large returns on investment by generating earned media coverage that doesn’t cost anything but your time and can elevate your client’s profile with one well-placed article or interview. Keep it ethical. Possible metrics include improvements in a company’s share price, reputation, giving, rankings, sentiment and the number of its media hits.

Case Study: Linking Strategies for Page Authority Growth Featuring Inseev x Truliant FCU

Buzzstream

This approach can include providing quotes, participating in interviews and podcasts, or becoming a regular contributor to relevant publications. In our experience, we find the most linkable assets have a call-to-action or appeal to logic, emotions or ethics. The situation.

Report: Communicators must lead transformation efforts

PR Daily

In interviews with over 200 chief communications officers, the Page Society pinned down how comms pros can best help their organizations: In short, they must be agents of change. The communicators that Page interviewed were concerned about two specific challenges posed by technological changes and advances hitting the communications industry: data use and deepfakes.

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The worst media disaster of February 2015

PR Daily

The moment I’m calling the worst media disaster of the month is Williams’ insufficient and glib on-air apology , which only added fuel to his reputational crisis (Williams reportedly later admitted to colleagues that he knew his apology was lame.) ?. Ethical questions aside, he remains an exceptionally gifted anchor with a fast wit and terrific sense of humor. If his reputation can recover sufficiently, he’d be great at it.

10 frightening PR monsters

PR Daily

These terrible types of communicators can create the worst type of horrors, including nightmarish pitches, zombie-like presentations, reputational disasters and way too many selfies. Don’t be fooled by any mogwai appearance: This monster will wreak havoc on your communications plans and throw a wrench into your reputation management strategies—even if you heed the warnings to avoid bright lights, keep it dry and never feed it after midnight.

Ethics 115

BAME voices takeover #FuturePRoof for fourth book

Stephen Waddington

Topics range from audience targeting, social media, partnership working, reputation, pitching to radio and community building through to public affairs, internal comms, leadership, coaching and the psychology of decision-making.

4 Ways PR Creates Brand Attachment

ImPRessions - Crenshaw Communications

It is well documented that today’s rising generations value a company’s ethical stance and an authentic commitment to social responsibility. In 2016, Apple’s CEO Tim Cook took a controversial stand (on its news site and in TV interviews ) against the U.S. Borrowing a page from Walt Disney’s playbook, the Lego Group, which was named #2 most reputable company in 2017, created LegoLand theme parks and a Legoland themed hotel.

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Reimagining the workplace offers opportunity for inclusion

PR Daily

Neill, “ PR Women with Influence: Breaking Through the Ethical and Leadership Challenges.”. Meng says that women she interviewed in the 31-40 age range reported that they had participated in many programs that had not translated into influence or leadership roles within their organizations.

Journalists broadcast from San Bernardino suspects’ home

PR Daily

Still, it couldn’t help the reputation of the Fourth Estate—to say nothing of law enforcement—when a journalistic scrum overran the apartment of suspects in the San Bernardino mass shooting Friday and began live-broadcasting and -tweeting the scene. That was unclear, however, as the landlord said in an interview that reporters had “rushed” in. Journalists should feel free to investigate stories when and where possible,” said Andrew Seaman, SPJ Ethics Committee chair.

Misinformation 2.0: Deepfakes are the biggest threat to media today

PR in High Definition

The phrase went viral back in May when a doctored video appeared to show US politician Nancy Pelosi drunk in a TV interview. For journalists, publishing a breaking story based on a video that is later proved false can damage their reputation, erode the trust of readers in the newspaper or magazine they write for, and even lead to libel lawsuits. For PR teams, all we can do is undertake proper due diligence and act in an ethical manner.

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Apple and Google mum amid outrage over Saudi wife-tracking app

PR Daily

Your reputation is tied to your product line. Your company might be known for great customer service and high-end technology, but if you are peddling software that crosses a moral or ethical line for your consumers, expect backlash. NPR reported: In an interview with NPR on Monday, Apple CEO Tim Cook was asked about Absher.

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5 lessons learned transitioning from journalist to PR pro

PR Daily

You’re already talking to me while others in the newsroom are frantically Googling subject matter, desperately trying to find an “expert” to call for an interview. I’m a brand ambassador for my company’s image and reputation. My facts must be accurate, my ethics spot-on. After serving the public for 22 years as a television journalist, I decided the bright lights had shone long enough. Oh, I wasn’t an on-air reporter or anchor. I was a producer of local news and sports.

Behind the Headlines With Rich Oppel

Cision

In this interview, Rich shares the similarities between journalists and communication professionals, the steps to developing a successful media strategy and how to build strong relationships with journalists. It will include reputation management, crisis management, brand enhancement and media relations. The final task is to tell the client’s story in a way that enhances reputational standing or brings in new business.

Shake Shack returns $10M loan, P&G embraces marketing during COVID-19, and grocery employees get asked to wear masks

PR Daily

Why it matters: The current crisis is making executives and communicators scramble to reassemble a new playbook as they engage both employees and consumers and safeguard their brand reputation. My recent data ethics presentation featured the inside of HAL 9000.