article thumbnail

How Reddit and NewsWhip are helping reporters stay ahead of the news

NewsWhip

Few avenues are better for that than social media. But while social media can give reporters a real-time window into those topics, many platforms are difficult to navigate and can sometimes be misleading. Reddit is different. Sands encourages reporters to familiarize themselves more with the Reddit platform.

Reddit 147
article thumbnail

Today, we say goodbye to HARO [PR Tech Sum 52]

Sword and the Script

Top stories in today’s summary of PR news: Cision shutters the HARO brand; Agility adds “Intelligent Insights”; PR tech company replaces employees with AI On the first Tuesday of every month, I sort through all the news I can find on PR technology or comms tech and present it in a summary post like this one. Reddit data.

Reddit 176
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Apple’s iPhone gets an Olivia Rodrigo-inspired close-up in September’s top brand coverage

NewsWhip

In the past we’ve looked specifically at earned media coverage, but we thought to ourselves hey, since we have data on Facebook, Instagram, X, Reddit, and others just sitting there in the dashboard we’ve already created for this, we may as well put it to good use, right?

Reddit 78
article thumbnail

5 Smart PR & Marketing Trends for 2024

The Proactive Report

The more you know about your customers, clients, employees, and competitors, the better your planning will be. What are people saying about your brand when discussing CRM systems on social media? Now is not the time to pull back on PR and marketing efforts. Now is the time for intelligent promotion.

Trends 182
article thumbnail

3 key areas companies are missing when it comes to social listening

Communications Conversations

Historically, social listening has been one of those things only the big companies with big budgets and social media monitoring tools do. However, according to a new survey by Social Media Today and Meltwater, a full 61% of companies now have social listening processes in place. What about Reddit?

Company 178
article thumbnail

Content analysis tool BuzzSumo adds journalist database for SMBs [PR tech sum no. 48]

Sword and the Script

BuzzSumo makes journalist database generally available BuzzSumo, a tool best known for analyzing content and social media, has moved its new journalist database out of beta and into general availability. Onward with this month’s PR tech sum. I believe the generative AI is based on OpenAI technology, which makes ChatGPT.

Analysis 144
article thumbnail

The Data Behind Disney’s Success – A Q&A with Jessica Bundy

NewsWhip

That program was quickly followed by a Management Internship, and shortly after that, I landed my first full-time research position as a social media analyst. At the time, social media listening was still a fairly new discipline, and many big companies were relying on vendors to provide the bulk of their analysis work for them.

Data 78