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How Reddit and NewsWhip are helping reporters stay ahead of the news

NewsWhip

Reddit is different. Unlike other platforms where bots, trolls and fake accounts have the same ability to drive traffic as those who have something genuine to say on a topic, Reddit has a layered approach for the problem. Sands encourages reporters to familiarize themselves more with the Reddit platform.

Reddit 147
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Today, we say goodbye to HARO [PR Tech Sum 52]

Sword and the Script

Top stories in today’s summary of PR news: Cision shutters the HARO brand; Agility adds “Intelligent Insights”; PR tech company replaces employees with AI On the first Tuesday of every month, I sort through all the news I can find on PR technology or comms tech and present it in a summary post like this one. Reddit data.

Reddit 174
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Apple’s iPhone gets an Olivia Rodrigo-inspired close-up in September’s top brand coverage

NewsWhip

In the past we’ve looked specifically at earned media coverage, but we thought to ourselves hey, since we have data on Facebook, Instagram, X, Reddit, and others just sitting there in the dashboard we’ve already created for this, we may as well put it to good use, right?

Reddit 78
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Is this a nostalgic goodbye to the HARO brand? [PR Tech Sum 51]

Sword and the Script

There was no announcement that I’m aware of, but a quick search shows some chatter about it on Twitter and Reddit , among other virtual watercoolers. This view was echoed in some of the remarks about the rebranding on Reddit. A new Gartner report suggests a better corporate intranet can help engage and retain employees.

Brand 147
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5 Smart PR & Marketing Trends for 2024

The Proactive Report

The more you know about your customers, clients, employees, and competitors, the better your planning will be. Do you show up in Wikipedia, Reddit, X, LinkedIn, ChatGPT, relevant blogs and podcasts when people are looking for words and phrases related to your product or service? Now is the time for intelligent promotion.

Trends 182
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3 key areas companies are missing when it comes to social listening

Communications Conversations

What about Reddit? 3 – Using social listening to track employee posts and thought leaders. However, companies are missing a golden opportunity to listen to–and identify–employee posts and thought leader content. Why not listen for employee content and then repurpose that in their own brand feeds?

Company 178
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Content analysis tool BuzzSumo adds journalist database for SMBs [PR tech sum no. 48]

Sword and the Script

The classic BuzzSumo tool will also allow you to analyze the reporter’s activity such as: Number of articles created on topic; Total engagement of articles on topic; Recency of published content; Facebook, Twitter, Pinterest, and Reddit engagement; and Number of links driven. Quick copy polishing and captivating headline generation.

Analysis 142