Onclusive

FEBRUARY 14, 2023

To avoid greenwashing accusations or public scrutiny for not ‘doing enough’, you must close the gap between what you say you want to achieve and what you’re actually doing to make it happen. Publicize your plan of action to rectify the situation to show how important this is, and report back on it often.

Reputation 195

Reputation Automotive Brand Branding 195

5W PR

JUNE 23, 2022

When a company starts investing and engaging with the target audience using a long-term public relations campaign, it can generate a lot of positive results and a great return on investment. The best way to go about doing that is by utilizing the right strategies for a public relations campaign. Simplicity.

Publicity 88

Publicity Reputation Technology Industry 88

Stephen Waddington

MARCH 17, 2021

Speaking truth to power risks personal security, professional status and public ridicule. It was drummed into me from the moment I took my first formative steps into public relations that the last thing a practitioner should do is become the story. PR practitioners frequently it pay lip service. Karl Connor. Here he picks up the story.

Storytelling 147

Storytelling Local Case Study Television 147

Onclusive

NOVEMBER 8, 2023

Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. What do the responsibilities of PR really entail, though?

Training 195

Training Media Training Reputation Crisis Communications 195

Onclusive

AUGUST 22, 2017

Our job descriptions tells us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. Far from just managing a digital Rolodex, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. Internal Communications.

Media Training 397

Media Training Crisis Communications Conference Training 397

Onclusive

AUGUST 9, 2021

Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. Internal Communications. later as our roles evolve. “PR

Training 370

Training Media Training Reputation Crisis Communications 370

5W PR

OCTOBER 31, 2023

10 Networking Events for PR Professionals In the fast-paced world of public relations (PR) and marketing, staying updated with the latest trends, technologies, and strategies is vital. Beyond purpose, it addresses critical industry topics like AI, employee engagement, the future of work, and more.

Conference 78

Conference Nonprofit Education Healthcare 78

Landis PR

SEPTEMBER 21, 2023

Landis Communications’ president Sean Dowdall appeared on the Public Relations Global Network (PRGN) podcast to discuss how he runs the agency as a values-aligned company. Sean is in conversation with Abbie Fink from partner agency HMA Public Relations. Values-aligned is more than outcomes.

Company 64

Company Employee Community Healthcare 64

ImPRessions - Crenshaw Communications

DECEMBER 15, 2021

The role of a PR agency in this alignment, and in building an organization’s reputation among customers, employees, and stakeholders, is central. On the positive side, something the client has overlooked or takes for granted could be useful information for media relations or storytelling.

Agency 310

Agency Measurement Meeting Reputation 310

ImPRessions - Crenshaw Communications

JANUARY 29, 2019

What differentiates a powerful public relations program from one that’s just okay? Supporting tactics could include targeted stories in key trade publications, influencer blog posts, conference sponsorships, customer education or awards events, and more. Other resources may be internal. Test it with research.

Strategy 265

Strategy How To Resources Employee 265

Sword and the Script

JUNE 18, 2019

If you ask 10 different public relations (PR) professionals what they do for a living, you’d get 10 different answers. 1) “Make sure that employees, customers and the market understand our company, its services and goals.”. 10) “Write and create content for internal and external audiences about my company.”.

Employee 150

Employee Print Writing Survey 150

Stephen Waddington

NOVEMBER 3, 2021

Its role in listening and engaging stakeholders, from employees to customers, and from suppliers to local and national government, was critical in managing this rapid period of intense change. Issues such as the environment, diversity, and mental health, became part of the public conversation and demanded an organisational response.

Corporate 113

Corporate Communications Government Crisis 113

ImPRessions - Crenshaw Communications

JUNE 20, 2018

If timing is everything, how does a business know when it’s time to invest in a public relations program? Over time, earned media and so-called “owned” content placed in relevant trade or business publications can help accomplish exactly that. Here are some of the most common signs. You have news. You have no news.

Education 178

Education B2B Employee Crisis 178

PRSay

OCTOBER 22, 2019

Shaw, corporate vice president of communications at Microsoft, during the lunchtime keynote session Monday at the 2019 PRSA International Conference in San Diego. And that opportunity comes in the form of storytelling, diplomacy and truth, he said. Storytelling. “In How are they consumed and by who? Synthesize the complex.

Conference 113

Conference Communications Storytelling Social Media 113

Sword and the Script

AUGUST 20, 2019

Fortunately for the public relations community, her subsequent experiences in education and internships persuaded her instead to pursue a career in PR. She has since worked on both side of the table, both in-house on the client-side, and at PR agencies – and also has served as a key leader for Washington Women in Public Relations (WWPR).

Employee 89

Employee Internal International Training 89

Cision

APRIL 6, 2016

This is due to lack of budget, internal resources and in many cases, not having the right internal teams and agencies to execute correctly. Many brands are now starting to focus on employee advocacy, whereby they are starting to operationalize a workforce to “participate” and tell the brand story. Employee storytelling.

Employee 120

Employee Storytelling Content Marketing Leadership 120

Sword and the Script

AUGUST 1, 2022

” In open-ended comments, respondents cite digital, internal comms and a greater focus on comms by leadership as among the underlying reasons. Some of those comments include the following: “Significantly more related to internal comms and recruiting.”. Michelle Garrett , PR consultant, Garrett Public Relations.

Survey 137

Survey Communications Measurement Internal 137

Landis PR

DECEMBER 12, 2022

Note: This is a reposted blog by our Public Relations Global Network Party, Mark Paterson – Currie. Something any public relations person or business can do today that will make a difference is to embrace sustainable development. The press will look beyond initiatives and internal communications. Photo courtesy of Pexels.

Financial 52

Financial Government Storytelling System 52

Stern + Associates

APRIL 15, 2022

Anne-Marie Slaughter , CEO of New America and Former Dean of Princeton University’s School of Public and International Affairs, is a recognized authority on foreign policy , leadership, diversity and gender equality. For a preview, we’ve highlighted the work of three of these sought-after advisors below.

Energy 62

Energy Government Internal International 62

PRSay

APRIL 22, 2016

We expect that the employees readying the products and services we spend our dollars on know who we are and what we need. What about your organization’s employees? We recently underwent a major brand initiative to align our 3,000 employees, 600 dealers and countless suppliers with our global customer base. The short answer?

Agriculture 90

Agriculture Employee Corporate Training 90

ImPRessions - Crenshaw Communications

FEBRUARY 27, 2019

Since before Mark Cuban famously warned tech startups against bringing on a PR agency , there’s been an ongoing debate about public relations for early-stage businesses, and lots of advice for how to build the kind of earned media visibility that rivals well known brands like Uber or Casper. The answer is no. Focus on relationships.

B2B 232

B2B Agency Energy Media Relations 232

Barokas

DECEMBER 19, 2019

The study also claimed the landscape is becoming more fragmented across topics, tiers and formats, and contributions to blogs, trade publications and other non-mass audience outlets increased by 26 percent. This year, internal communications will get more love and attention, with the goal of establishing a consistent message among employees.

Marketing 78

Marketing Employee Trends Study 78

ImPRessions - Crenshaw Communications

NOVEMBER 20, 2017

Whether you’re a nonprofit targeting donors or a corporation trying to build customer and employee engagement through a giving program, there is one group of consumers who stand out — millennials. Brand-supported CSR programs should be developed with involvement from the company’s stakeholders, particularly employees.

Corporate 168

Corporate How To Employee Nonprofit 168

Sword and the Script

JUNE 30, 2021

When asked about specific functions, respondents overwhelmingly said employee communications (93%) grew in importance compared to pre-pandemic times. Michelle Garrett , PR consultant, Garrett Public Relations. Shel Holtz , Director of Internal Communications, WEBCOR Builders and Co-Host of the For Immediate Release podcast.

Survey 121

Survey Communications Ethics Measurement 121

PR Conversations

AUGUST 17, 2016

about public relations and communications. The following post sets out our latest debate – please add your thoughts in the comments below or join us in the Facebook group: Public Relations Community of Practice. I think there are many aspects of psychology that apply to public relations and communication.

Publicity 46

Publicity Storytelling Study Journalism 46

Ishmael's Corner

JUNE 3, 2018

The Art Of Storytelling In Business Communications And Public Relations. The post Building Bridges in the Year of the Dog (Part Two) appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications.

Storytelling 113

Storytelling Communications Publicity Employee 113

MaccaPR

AUGUST 26, 2015

Your brand can share storytelling moments from its company history with your key stakeholders, too. Corporate histories are important to customers, employees, business partners, and community members. We went on to interview Helgeson, his son, his father, a half dozen retired employees and current leadership.

Corporate 48

Corporate Examples Storytelling Brand 48

Ishmael's Corner

MARCH 7, 2018

The Art Of Storytelling In Business Communications And Public Relations. The post Building Bridges in the Year of the Dog appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications.

Storytelling 109

Storytelling Travel Communications Publicity 109

The Hoffman Agency

AUGUST 5, 2022

By Shipra Shukla, Intern. As a new entry in the market, PANKH needed publicity and promotion to get registered in customers’ minds (The thought of taking PANKH online, as an e-commerce store thrilled me). I was particularly fascinated to learn more about the Periodic Table of Storytelling. Chaos is the right word to sum it up!

Internal 36

Internal International SEO Storytelling 36

PR Conversations

AUGUST 17, 2016

about public relations and communications. The following post sets out our latest debate – please add your thoughts in the comments below or join us in the Facebook group: Public Relations Community of Practice. I think there are many aspects of psychology that apply to public relations and communication.

Publicity 41

Publicity Storytelling Study Journalism 41

PR Conversations

AUGUST 17, 2016

about public relations and communications. The following post sets out our latest debate – please add your thoughts in the comments below or join us in the Facebook group: Public Relations Community of Practice. I think there are many aspects of psychology that apply to public relations and communication.

Publicity 40

Publicity Storytelling Study Journalism 40

ImPRessions - Crenshaw Communications

JUNE 7, 2017

In fact, there are many ways in which SMBs can benefit from strategic public relations, and they sometimes don’t realize it. Even a tiny company can challenge competitors for customers, employee talent, and visibility. But the point here is that a company doesn’t need to be huge to be noticed. Here are some reasons why.

Small Business 168

Small Business SMB Local Viral 168

The Hoffman Agency

AUGUST 10, 2023

The Hoffman Agency is all about the crossroads of storytelling and innovative tech. I fell in love with the campaigns the agency had worked on (check out the Snapchat case study ), the global aspect of the agency, and the inviting company culture that cared for its employees. Honestly, it had everything I felt I needed in a workplace.

Case Study 36

Case Study Storytelling Television Energy 36

Communications Conversations

NOVEMBER 2, 2017

I wonder how these schools “covered” this game from a news, storytelling and social media perspective. I grabbed coffee with Kate a couple weeks ago to talk about the game and how they approached it from a storytelling and social media perspective. It was, essentially, an internal newspaper for the University of St.

Case Study 113

Case Study Journalism Study Instagram 113

PRSay

MARCH 23, 2021

As part of the PRSA Storytellers series , Tony Sclafani, the Javits Center’s senior vice president and chief communications officer, spoke to PRSA Publications Director John Elsasser. Five-hundred-plus employees worked to put the hospital together. Today, it’s a vaccination site. It was meant to keep us connected.

Crisis 86

Crisis Employee Trade Shows Local 86

Cision

JULY 7, 2016

I did a few internships in Boston – both in journalism and in PR – and was much more strongly drawn to the business-focused side of public relations, especially the different styles of writing and working with journalists on behalf of clients. It’s really all about storytelling, which we communication professionals do every day.

Education 227

Education Writing Pitching Groups 227

Presspage

APRIL 25, 2017

The ultimate goal is the use of visual content that is not only very powerful for storytelling, but also involves the audience in the activities of the organization. Employees and interns also represent a brand, and for someone who follows a hashtag on Twitter, the tweets of a trainee are as visible as the tweets of the CEO.

Crisis 79

Crisis Trends Reputation Employee 79