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Every company should have a crisis handbook

PR in High Definition

It was made worse by the now infamous video of a woman being let go by two people she’d never met prior, and the company has come under fire from the media, previous employees, and even current staff. One part of this is having a ‘handbook’ of sorts, with clear protocols and practices laid out.

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What We Learned From Adopting the Hybrid Work Model

PRSay

Although it does present some challenges at first, adopting a hybrid-work model can lead to greater productivity, employee satisfaction and work-life balance. Allowed this flexibility, employees can emphasize their strengths, which in turn increases their productivity. Employees can work asynchronously in the office or remotely.

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Three FTC Social Media Disclosures You Should Know

5W PR

By: Kelsea, Social Media Director. Social media has grown from a simple place to connect friends and family to a marketplace for brands of all sizes. To ensure your company is abiding by the FTC regulations, social media professionals should familiarize themselves with the guidelines pertaining to social media use.

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Amazon case study: Should rank-and-file employees be speaking on behalf of brands?

Communications Conversations

Huge media buzz. Huge legs on social media. But, along the way, we heard from one surprising source as the story unfolded: An Amazon employee. So much so, that is was then referred to in many media stories after the initial story in the Times. Meanwhile, 52 percent trust employees of that same company. Huge story.

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A Social Media Policy Can Prevent Online #Fails

David PR Group

We read about social media slip-ups that impact businesses all the time. An executive inadvertently posts a tweet with confidential information, employees offer-up opinions on controversial subjects and find themselves in hot water, and social media departments inadvertently publish offensive images. Define social media.

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Letter from BETT

Stephen Waddington

Check out Flipgrid , a free social platform from Microsoft that enables teachers to creates social media communities around lessons and encourage student to share. Trust shifts in 2019: Employers lead NGOs, business, media and government I've had chance to read the 2019 Edelman Trust Barometer over weekend.

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How the Mall of America uses its 55425 blog to bolster awareness for the largest mall in U.S.

Communications Conversations

Tim: I’m the primary editor of the blog, but we have a number of employees that contribute articles to the blog on a regular basis. You also mentioned you share a “Blog Handbook” with authors before they contribute content–can you talk more about that? Who is the team in charge of managing the blog?