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Amazon case study: Should rank-and-file employees be speaking on behalf of brands?

Communications Conversations

Huge media buzz. Huge legs on social media. But, along the way, we heard from one surprising source as the story unfolded: An Amazon employee. So much so, that is was then referred to in many media stories after the initial story in the Times. Huge story. Numerous follow-up stories were written. Facebook was abuzz.

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Letter from BETT

Stephen Waddington

Check out Flipgrid , a free social platform from Microsoft that enables teachers to creates social media communities around lessons and encourage student to share. Trust shifts in 2019: Employers lead NGOs, business, media and government I've had chance to read the 2019 Edelman Trust Barometer over weekend.

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How the Mall of America uses its 55425 blog to bolster awareness for the largest mall in U.S.

Communications Conversations

Tim: I’m the primary editor of the blog, but we have a number of employees that contribute articles to the blog on a regular basis. You also mentioned you share a “Blog Handbook” with authors before they contribute content–can you talk more about that? Who is the team in charge of managing the blog?

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Winning better relations with the community

PR Conversations

His career also involved posts as former assistant to the president and public relations member of the Policy Committee at Ford Motor Company, and he was one of the creators and first director of The Dayton Plan of community and employee relations originated in the Dayton Divisions of General Motors Corporation.

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Winning better relations with the community

PR Conversations

His career also involved posts as former assistant to the president and public relations member of the Policy Committee at Ford Motor Company, and he was one of the creators and first director of The Dayton Plan of community and employee relations originated in the Dayton Divisions of General Motors Corporation.

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Maximising resilience of health and well-being assets in crisis situations

PR Conversations

Or the crisis plan is siloed in some hidden corporate corner completely out of date. I am sure there are statistics somewhere that record the number of employees who stick around long term after a crisis has occurred and if there aren’t, then there should be. It would be fabulous if such research could include an ethnographic approach.

Crisis 63
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A communicator’s guide to mitigating the risk of greenwashing

PR Conversations

Over the past decade, the media and the internet have helped create global awareness about key environmental issues, creating a shift in attitude and behaviour change among consumers and investors. Sustainable communication is not a “green spin” on tired old media releases.

Ethics 40