Amazon case study: Should rank-and-file employees be speaking on behalf of brands?
Communications Conversations
AUGUST 21, 2015
Huge media buzz. Huge legs on social media. But, along the way, we heard from one surprising source as the story unfolded: An Amazon employee. So much so, that is was then referred to in many media stories after the initial story in the Times. Huge story. Numerous follow-up stories were written. Facebook was abuzz.
Let's personalize your content