PRSay

SEPTEMBER 20, 2019

PoliteMail was a proud sponsor of Connect 19 — the PRSA Employee Communications Section’s annual conference. Customers will never love a company until the employees love it first” says author and organizational consultant, Simon Sinek. So, how do you incorporate internal communications into your brand marketing strategy?

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Internal International Communications Strategy 138

PRSay

APRIL 26, 2021

Since employees are the best channels for communicating an organization’s voice, you need to ensure that they are communicating inclusively and consistently to prevent placing word barriers between your organization and your audience. Provide examples of how these word choices should be used in sentences.

Education 217

Education Employee Training Community 217

Communications Conversations

MAY 13, 2022

By now, we’ve all seen them on LinkedIn: The customary posts celebrating the interns. It’s usually a late summer/early fall post, showcasing the summer interns, but I’ve seen them throughout the year as interns start at different times of the year now. Because these senior-level employees deserve it.

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Internal International Employee LinkedIn 78

PRSay

MAY 12, 2023

Consider your average employees — each day before that first cup of coffee is poured, they are likely inundated with messages from a variety of sources. Storytelling can be an effective way to create messages that can reach your employees and build a stronger connection to your brand. Find employee voices. Build a story arc.

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Employee Communications Storytelling Corporate 150

Melissa Agnes

APRIL 16, 2018

Gaining internal buy-in from the right people to implement a crisis ready culture can sometimes feel like an uphill battle. The following is an excerpt taken from Crisis Ready (which is available for purchase on Amazon ) to help you address this internal challenge, if this struggle is relatable to you. This struggle is real.

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Internal International Crisis Exercises 133

ImPRessions - Crenshaw Communications

AUGUST 30, 2022

Time was, we’d have a full-blown PR strategy meeting, and employee recruitment would be in an internal comms section, reduced to a single bullet point in a slide deck. Talented employees are attracted to a standout workplace experience. Most tech PR campaigns, for example, focus on innovative products.

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Brand Branding Employee Engineering 333

Stephen Waddington

AUGUST 13, 2019

Ethics, employee engagement and wider stakeholder management are the three pillars of the CBI’s report AI: Ethics into practice. UK businesses have an opportunity to lead by example and take an ethical approach to the adoption of artificial intelligence (AI) according to the CBI. It is set to transform how we live and work.

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Internal International Ethics Communications 84

Solo PR Pro

AUGUST 1, 2023

Hiring your first employee as a solo PR Pro is a significant milestone. To ensure a smooth and successful hiring process, we gathered five essential tips for solo PR Pros looking to bring on their first employee, along with valuable resources to help you along the way. Resources: Nerdwallet – Ready to Hire Your First Employee.

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Employee Small Business Resources Insurance 87

PR in High Definition

APRIL 27, 2023

When employees become advocates, they act as a reliable source of truth. Step 1: Where do you stand on employee sentiment? Step 2: Crafting an employee advocacy programme All employees will have influence – when it comes to where to place your efforts, it really depends on your communication goal.

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Employee Communications Reputation Measurement 62

Mindful Marketing

NOVEMBER 21, 2021

Most organizations are grateful they’ve weathered the economic turmoil; at the same time, they also should be showing gratitude to the stakeholder group that has become increasingly important to them: their employees. From a personnel perspective: It’s better to keep existing employees than it is to hire new ones.

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Employee Training Leadership Video 90

Onclusive

JULY 27, 2023

For example, the “Share a Coke” campaign by Coca-Cola generated extensive media attention and widespread social media buzz. Improved Stakeholder Engagement: Through strategic comm efforts, campaigns have the power to engage and connect with various stakeholders such as employees and investors.

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Tools Internal International Resources 354

Presspage

MARCH 10, 2021

At that point, Miami International airport (third busiest in the US for international passengers) was preoccupied providing travelers, affected families, employees, and partners with information about disrupted operations, including multiple canceled flights. This video is not from Miami International Airport.

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Crisis Communications Examples Crisis Communications 78

Presspage

MARCH 10, 2021

At that point, Miami International airport (third busiest in the US for international passengers) was preoccupied providing travelers, affected families, employees, and partners with information about disrupted operations, including multiple canceled flights. This video is not from Miami International Airport.

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Crisis Communications Examples Crisis Communications 78

Onclusive

FEBRUARY 14, 2023

Reputable journalists will dig deep to ensure what they’re being ‘sold’ isn’t simply another example of corporate greenwashing. Whether internal or external, your messaging should clearly and transparently define your brand’s strategy, vision, and roadmap for success.

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Reputation Automotive Brand Branding 195

PRSay

DECEMBER 8, 2023

Listen to employees. Or would your employees prefer to tone down or even skip those festivities this year? Larger organizations can survey employees or take a poll in a meeting using interactive presentation software. At this time of the year, giving employees a voice goes a long way. How is your team feeling?

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Employee Survey Software Creativity 95

Onclusive

AUGUST 10, 2021

Great content lies at the heart of everything communications does, including employee and leadership communications and PR. What do your key stakeholders, including employees, customers, shareholders and analysts, care about the most? For example, a product launch article could be rewritten from the customer perspective.

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Strategy Survey Automotive Data 418

ImPRessions - Crenshaw Communications

JUNE 8, 2021

Elon Musk’s example has the PR community wondering if his company is the exception to the rule, or possibly a sign of something to come. As Musk-watchers know, Tesla disbanded its internal PR group at some point last year (we’re not sure when, because there was no announcement and no confirmation from Tesla, naturally.)

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Corporate Communications Reputation Employee 308

Communications Conversations

JULY 14, 2020

It’s the notion of CEOs sharing employee-only messages with external audiences. His most recent example came in late March on LinkedIn , right after many of the stay-home orders were made. Best Buy and CEO Corrie Barry shared a message they had most likely shared with employee audiences earlier on the Best Buy LinkedIn page.

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Employee LinkedIn Social Media Trends 78

Buzzstream

FEBRUARY 9, 2024

For example, if the company is restructuring its internal management structure in a way that only affects employees, it’s likely not newsworthy. One example would be having a quote from a new partner, hire, or customer and an executive. But how do you know if your news is …newsworthy?

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Examples Product Launch Data Report 62

Cision

OCTOBER 17, 2015

Getting employees involved on social media may seem like a terrifying idea. One employee’s inappropriate tweet could result in a social media crisis. Check out these three examples to see how you can take the conversations your employees have on social and turn them into something beneficial for your brand.

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Employee Brand Branding Social Media 120

ImPRessions - Crenshaw Communications

SEPTEMBER 10, 2021

Depending on the length of the engagement, it’s often advantageous to include a contract employee in relevant team and company meetings. Internal team members and clients will appreciate the investment in proper communication and management. Be transparent with client companies involved.

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How To Employee Training Interviews 315

PRSay

MARCH 7, 2022

For example, Apple and Disney are just two of the powerful brands taking steps to stop doing business with, and in, Russia. What are your employees saying? Listen to what is being talked about internally, and let this help shape your priorities and influence your messaging. Will it have a meaningful impact?

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Resources Ethics Internal International 190

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2020

Remote work will be a permanent option for many employees, and all internal and externally focused campaigns must be fully digital. The stakes rise for employee engagement. corporate communications will be challenged to involve and engage employees, with an emphasis on mental health and wellness, team-building, and creativity.

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Trends Communications Employee Corporate 407

ImPRessions - Crenshaw Communications

FEBRUARY 21, 2020

Just two months ago, luggage company Away grappled with reputation stumbles after employees shared internal slack messages that unpacked a punitive workplace culture. But the most far-reaching recent example is that of Susan Fowler. Often there are employees who received complaints directly or who heard about them.

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Corporate Reputation Policies Employee 272

Wadds Inc.

MAY 14, 2024

The questions cover topics such as building resilience as a cultural outcome, recognising the importance of internal culture and behaviour, ensuring relationship continuity and prioritising the human imperative in crisis preparedness. Cartwright shared a prepublication draft of the Reputation, Risk and Resilience 2024 with me last week.

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Corporate Communications Crisis Reputation 52

ImPRessions - Crenshaw Communications

APRIL 13, 2023

How we can be the change As a person of color, I am drawn to companies with a diverse employee base. It’s a PR agency with fewer than 25 employees, and more than a third are people of color. It’s a prime example of public relations companies actively working toward a diverse talent pool. Bureau of Labor Statistics.

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Employee Community Groups Interviews 156

ImPRessions - Crenshaw Communications

JUNE 17, 2021

As an East Coast employee now working on the West Coast for the past eight months, I don’t face the kind of challenges as teams who span several time zones across many global regions. For example, I made a deal with my team that I will continue to keep East Coast hours while I’m here in SoCal. Align with your coworkers.

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How To Employee Meeting Internal 272

NewsWhip

FEBRUARY 1, 2022

In the midst of talent wars, mixternal communications is a juicy topic at companies intent on attracting and retaining employees. We examine addressable opportunities to bring balance to internal and external communications. Quigley and Wright jump into the report to review some of these trends in more detail.

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Communications Employee Internal International 78

ImPRessions - Crenshaw Communications

MARCH 8, 2023

Disney, for example, announced a restructuring in a February earnings call, outlining plans to cut $5.5 The goal is to refocus employees and stabilize morale. Coordinate internal and external comms carefully This is harder than it looks. Affected employees will immediately spread the news, of course.

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Employee Viral Twitter Corporate 182

PRSay

AUGUST 30, 2022

And when told they’ll lose their jobs, employees are just as shocked today. Still, when layoffs become necessary, there’s a lot that employers can do to mitigate the pain and difficulty that employees experience. Garg came to represent accusations that corporations treat employees as expendable units. People were shocked then.

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Employee Real Estate Video Internal 87

Onclusive

JANUARY 14, 2021

Communications is a highly strategic function that supports the growth of your entire organization by nurturing and enhancing how your brand is perceived internally and externally. Corporate communications addresses a broad set of internal and external audiences and involves multiple instruments, platforms, and channels.

Communications 195

Communications Corporate Measurement Reputation 195

Melissa Agnes

MARCH 7, 2016

But while external communications are typically top of mind in a crisis (at least for the organizations with a mindset on communication), there is an equally important stakeholder group that is often overlooked when it comes to crisis management: the internal stakeholders. The importance of internal crisis communications.

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Crisis Management Crisis Crisis Communications Employee 174

Sword and the Script

NOVEMBER 5, 2020

Brands that emphasize employee experience (EX) and customer experience (CX) achieve business growth nearly 2x faster If you take care of your employees, they’ll take care of your customers, and everything else will fall in place. That was one CEO’s wisdom for a VC-backed tech startup where I worked ages ago. The real kicker?

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Employee Study Survey Leadership 102

Onclusive

APRIL 22, 2021

For example, a certain technology is your main competitive advantage, your organization may be more prone to a technological crisis. Your executive team, communications team and the entire company can put their heads together to draw on personal experiences and research additional examples from other companies. Listen, listen, listen!

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Crisis How To Crisis Management Crisis Communications 195

Ethical Voices

OCTOBER 17, 2022

Joining me on this week’s episode is Ethan McCarty , the founder and CEO of Integral , an award-winning employee activation agency serving leaders of communications, HR, marketing, and technology. Ethical perils in personalizing employee communications. You’re creating that shared belief for 400,000 employees.

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Ethics Employee Communications System 78

Onclusive

JULY 7, 2021

That’s why it’s important to measure whether your messaging is resonating—internally and externally with stakeholders including employees, management, customers, partners and the media—and how your messaging is influencing actions. This is a great example of how we often have preconceived notions of how consumers search.

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Brand Branding SEO Engineering 370

PRSay

JULY 6, 2021

What are the common behaviors, habits and attitudes among employees? Here are a few examples: We look out for one another and go the extra mile to help each other. Next, you’ll need to know what makes your best employees tick. Here are some examples: Having opportunities to work in a variety of roles.

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Brand Branding Employee How To 178