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Reflexivity Memo on PR practice from craft skills to education. A case of ‘plus ça change, plus c’est la même chose’.

PR Conversations

Do you have a view of why so many PR practitioners focus on craft skills and are reluctant to educate themselves despite many decades of body of knowledge creation? Are practitioners themselves to blame for this, or does the blame lie more with the research and education establishments? Opportunity or opportunism?

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In Praise of Trade PR For B2B Companies

ImPRessions - Crenshaw Communications

Businesses looking to kickstart a PR campaign may shoot for stories in publications like The Wall Street Journal or New York Times. More thought leadership opportunities. Over the past couple of years, many large publications have stopped accepting bylined articles and thought leadership pieces from outside companies.

B2B 319
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6 Things Cybersecurity PR Pros Should Do To Stand Out

ImPRessions - Crenshaw Communications

For example, there are multiple contacts at The Wall Street Journal that cover cybersecurity. In an industry as crowded as cybersecurity, we are often competing against hundreds, if not thousands, of other brands and executives for thought leadership space.

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How To Do AI Startup & Tech PR, Featuring AI Survey Insights

Shift Communications

Coverage shifted from ChatGPT (December 2022’s top topic) and general business education to real-world application and impact. The corporate leadership opportunity right now is big. Vertical education and demand Our data showed people are eager to learn more and that press are interested in real-world use cases.

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6 Ways to Improve Your Business Expertise and Strengthen Your Ethical Core

PRSay

This value requires that we make time for professional development, research and education. For example, this month BEPS is sponsoring the webinar “The Ethical Expectations of Leadership.”. I recently talked to one senior executive who said she improved her ability to read financial reports by doing so. Pursue the APR.

Ethics 145
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Pitching Business and Technology Contributors: Q & A with Freelancer Anne R. Gabriel

Cision

Gabriel has spent over 30 years as a professional in the communications field, writing about business and education technologies as a journalist and marketing communications consultant. “Thought leadership” pitches on emerging technologies in the financial services sector are also welcome.

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Behind the Headlines with Yvonne Lorie

Cision

Through HPRA National and our local chapters in Los Angeles, New York, Miami and Chicago, we bring forth resources and expertise through thought leadership, networking and scholarship programs. We also host our annual National ¡Bravo! Also, working with Hispanic influencers mimics working with Hispanic media.