Sat.Oct 05, 2019 - Fri.Oct 11, 2019

4 ways you can make more impact with your news

Agility PR Solutions

You have a piece of fantastic news. Congratulations! But what are you going to do with it now so you can get maximum exposure of it? We hear many times, “I have a great story, let’s write a press release!”

Unexpected media query? Don’t fear -- prepare!

Muck Rack

Unexpected media query? Don’t fear -- prepare

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How Amplifying Your Media Coverage Can Build Your Brand

Critical Mention

Today’s organizations can help build their brand by garnering and distributing earned media, because earned media can have significant influence on brand reputation.

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Why Actors Make Great PR People

ImPRessions - Crenshaw Communications

Photo by Monica Silvestre. An open call for trained performers — Have I got a career for you! Performing has an irresistible allure for an aspiring actor. The bug bites deep and won’t let go. Yet according to a recent survey, only 2% of actors make a living from it.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

The 3 biggest mistakes in most crisis comms plans

PR Daily

Put yourself in position to succeed by avoiding the errors that most organizations make. I’ve seen a lot of crisis communications plans.

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More Trending

6 Tips for Enforcing Consistent Messaging Across Your Organization

Meltwater - PR

Communicators today have a tall order. It’s tough enough to develop messaging for brands in a constantly changing market. But when we have to not only craft the message but… Read More >>>. Enterprise PR & Comms Planning & Strategy Reputation Management

Rich Jernstedt Urges Young Pros to Find Mentors Who Help Them Evolve and Develop

Culpwrit

When Rich Jernstedt was honored by Chicago PRSA in 2015, he gave everyone “I Love Chicago PR” buttons before sharing his 10 rules describing the style of Chicago PR people. The 10th rule on Rich’s list is “Give Back.”

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Hackneyed phrases to ditch from your press releases

PR Daily

Is your client truly ‘pleased/excited/proud/thrilled/honored/delighted/happy to announce’ anything? Research finds those trite terms in 38% of releases. Here’s how to do better. I’m not so pleased to announce that “pleased to” has been crowned the most overused “happy” passive verb in press releases.

Working with Influencers to Boost Marketing Reach

Ronn Torossian

Influencer marketing seems to be all the rage among brands today, and for good reason. Influencers are aptly named because they have exactly that: influence over consumer decisions.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

4 Tips for Transitioning From Military Public Affairs to the Civilian Sector

PRSay

Kaye Sweetser, APR+M, Fellow PRSA, keeps one foot in a combat boot and the other in civvies.

The voice of branded social is changing—who’s handling yours?

Agility PR Solutions

Have you noticed the trend in branded social media away from traditional brand voice and tone, and towards more humorous content and lighthearted tone? It’s not a mistake, and for the brands getting it right, it means more followers and increased engagement. Take, for example, MoonPie.

Study: What drives Gen Z loyalty and purchasing decisions?

PR Daily

New research from Snapchat reveals how younger customers relate to brands—and how marketers can respond. The kids are all right, but winning their loyalty takes a deft marketing touch.

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What Customizable Marketing Means

Ronn Torossian

It’s true: consumers now have more choices than ever when it comes to receiving advertising or marketing. In fact, the idea of tailoring content to a consumer’s behaviors or preferences is proving to be more effective than ever. And it makes sense, doesn’t it? Think like a consumer for a moment.

Which holiday trends in 2019 are making waves on Pinterest?

NewsWhip

We’ve already established that holiday campaigns are starting earlier and earlier each year , but one platform that consistently helps customers plan ahead is Pinterest. What’s trending now for upcoming holidays? We dive into the data to find out.

Consumers of 2030: Ten Gen Z expectations that forecast the spenders of the future

Agility PR Solutions

In the year 2030, the majority of Gen Z will be in their 20’s and 30’s and likely considering family, career, and what it means to be a full-fledged adult. It’s also at this point that their economic power as a consumer group will begin to be fully realized.

It’s budget time: 3 tips to show social media’s value

PR Daily

Is your boss demanding more accountability from your online outreach? Here are three tips to help you measure up. It’s budgeting season—prime time to show the value of your social media efforts. Here are three insights to help you showcase your impact before 2020 allocations are locked in: 1.

5 Top Paid Influencers You Probably Never Heard Of—But Can Learn From

Meltwater - PR

The world of influencer marketing can be a lucrative one for both the influencer and the brand.Kylie Jenner, for example, earns a reported $1.2 million per post on Instagram with… Read More >>>. Marketing PR & Comms Influencer Marketing Social Media

3 Comparative Metrics if Organic Search is Your Raison D’etre for Content Marketing

Sword and the Script

For most businesses, organic search is the single largest source of web traffic. It’s often high-quality traffic too because that’s how people find things: they have a question and they search for answers. Organizations that publish content with answers to those questions have a solid chance of showing up in a search page with potential answers. In fact, you must publish content in order for it to be indexed and returned in response to search.

Is marketing getting short shrift in company budgeting?

Agility PR Solutions

Marketing budgets have shifted downwards, dropping from 11.2 percent of overall company revenue in 2018 to 10.5 percent in 2019, according to a survey of chief marketing officers by Gartner.

Cut it in half: 3 ways to strengthen your writing

PR Daily

Eliminate redundancies, substitute potent words for tepid phrasing, and pinpoint your focus as you rewrite. You’ve filled your Word.doc with brilliance, and it’s time to hit the publish button. Not so fast. You’re skipping the crucial step: editing. Stringent editing will strengthen your writing.

Crisis communications – academics and practitioners learning and sharing global best practice

Stuart Bruce

Crisis communications was the agenda for last week at the Crisis6 conference where PR and communications academics and practitioners from around the world gathered to … The post Crisis communications – academics and practitioners learning and sharing global best practice appeared first on Stuart Bruce. CIPR Crisis Communications Ethics PRCA public relations

3 key areas the media is investing time, money and resources

Muck Rack

3 key areas the media is investing time, money and resources

What Japan’s new Robot Buddhist Priest means for marketing

Agility PR Solutions

“Whatever words we utter should be chosen with care for people will hear them and be influenced by them for good or ill.” That’s one of the ten favorite quotes of Buddha whose followers founded the Buddhism religion which today has more than 480 million followers in 178 countries.

How to show up in Google’s ‘featured snippets’

PR Daily

When users search for products or services on their phones, Google features some brands at the top, boosting their visibility and performance. Here’s how to get in on the action.

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5 Steps to Make Your PR Measurement More Impressive Than Just Impressions

PRSay

The most effective PR pros agree measurement is more than impressions, and yet clients and leadership keep requesting those numbers anyway.

10 Questions to Assure a Successful Job Change

Culpwrit

By Kevin Donnellon It’s a good time to be looking for a new job. There’s greater opportunity and lots of movement among job candidates, and most of it seems positive.

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7 ways Bernie Sanders can overcome his electoral heart problem

Agility PR Solutions

Infographic: How to amplify your content’s power

PR Daily

Is your content helping to drive the bottom line, or are your messages getting lost in the digital noise? Here are tips for making your words stick. Content has been king for a while, but many marketers are still unsure about the best way to execute a campaign.

Marketing Minute #4: The Difference Between PR and Advertising

Maine PR Maven

Both advertising and public relations help build awareness and generate sales. But, they're not the same thing. The post Marketing Minute #4: The Difference Between PR and Advertising appeared first on | The PR Maven. Marketing Public Relations

7 Easy Ways to Dominate Social Media Marketing

Critical Mention

Are you looking to interact with your social media audience, post trending content that’ll boost social engagement and practice top social strategies that’ll increase brand awareness? .

4 skillful tips for building a successful in-house PR team

Agility PR Solutions

Public relations is both an art and a science. It’s the practice of creating awareness by marketing a business, product or person. Marketing efforts can include print media, television commercials, online advertisements, social media platforms and special events.

5 networking essentials for newbies in the professional world

PR Daily

It’s both what you know and whom you know, and the two elements can feed into each other—if you go about it properly. Here’s some guidance from an industry exec on getting started. Launching a career straight out of college is … what? Overwhelming? Daunting? Frustrating?