Sat.May 22, 2021 - Fri.May 28, 2021

Best Practices for Presenting Quotes in Press Releases | Business Wire Blog

Business Wire

Quotes are a common element of a press release, designed to showcase the thought process, or impact, of your big news. But crafting the perfect quote can be daunting.

Five Benefits of Working at a Small Agency

ImPRessions - Crenshaw Communications

PR agencies come in all shapes and sizes. Some are big, flashy and have a long and sprawling client list. Other agencies — often described as “boutique” — are smaller and less known, yet capable of producing work of the highest quality.

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Evolution of Influencer Marketing Campaigns

Ronn Torossian

Influencer marketing campaigns have become very successful tools in consumer public relations strategies, as well as growth marketing strategies. With the influencer industry seeing consistent growth over the years, there have also been plenty of changes.

Using Data to Showcase Results: How ConnectWise Developed Their PR Program

Onclusive

As the communications team at ConnectWise grew, they wanted to see the difference in the volume and quality of their media coverage, and the results against their goals.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Another PR Rabbit Hole to Avoid: Obscure Analyst Reports

Flack's Revenge

From Pixabay. I had blogged a while back about all those time wasters we sometimes run into; e.g. the deluge of pay-to-play offers you get right after releasing news over a wire. There’s another that has been bugging me and my teams: obscure analyst reports.

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Five Things Everyone Should Know About Public Relations

Ronn Torossian

At the mention of public relations, the first thing that comes to some minds is maintaining a brand’s image. To others, it means building relations, especially with customers or potential investors.

5 essential steps for responding to external criticism

PR Daily

When consumers lodge complaints, your response can either defuse the situation or add fuel to the fire. Here is a model to ensure critics feel heard, while leaving room to correct the record. How you respond to complaints—whether online or in person—says a lot about your brand to potential customers.

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Marriott’s Aynat Ravin on real-time insights and data in the travel industry

NewsWhip

This week, we had the chance to sit down with Aynat Ravin, the Head of M Live — Marriott’s award-winning Real-Time Command Center. M Live combines the worlds of data and creative, and their efforts have enabled Marriott to attract and engage consumers around the globe. .

UK Media Moves including The Telegraph, Reach plc, POLITICO Europe and more

Cision

Claire Boussagol named as new CEO of POLITICO Europe; Chris Graham appointed Deputy Editor of Telegraph.co.uk; changes announced on the Reach and Mirror Online sports teams. Media Blog

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Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Real Estate Public Relations to Stand Out in a Post COVID Market

Ronn Torossian

The covid pandemic has rocked many businesses, and real estate is among the most affected industries. Now that the governments are easing the restrictions, real estate needs to strategize unique public relation strategies that will make them stand out in the post-Covid market.

How museums and libraries are thrilling audiences on TikTok

PR Daily

Here’s what you can learn from the success of these institutions in delivering short video content—and tips for replicating their process. When you need a bit of inspiration or a reset, you can often look to a museum or library.

5,000 emails later, we’ve determined your pitch begins—or ends—with the subject line 

Agility PR Solutions

All PR pros covet the secret to putting together an email sure to catch the attention of a journalist. It’s why pitching is always a hot topic—professionals involved in media relations want to know how they can improve and what they can do to make their emails irresistible.

3 Tips For Avoiding Jargon in Your Communications

Cision

It might be time to ease up on the acronyms and insider lingo. US Blog

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

Trust in Business: 10 Ways to Build the Currency Brands Can’t Live Without

Sword and the Script

Brands earn customer trust in business by protecting their data, offering a reasonable value, focusing on the quality of their product or service and delivering good customer experiences. Trust in business is a currency that brands can’t live without.

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In the wake of COVID-19, employers must embrace a work-to-live culture

PR Daily

In the coming months, leaders must adjust their workplace to reflect a new social contract at work–and a significant shift away from a culture of ‘family’ to a culture of business.

5 reasons your brand or client should work with influencers

Agility PR Solutions

Apart from their millions of followers on social media channels, brand endorsements, and large fanbases, influencers are exactly like everyone else. A social media influencer is a person who creates content on their various social media channels, which establishes credibility in a specific niche.

UK Media Moves including Trustnet, The Face, WIRED and more

Cision

Jonny Jones appointed Editor at Trustnet; Jessica Morgan now Deputy Editor at The Face; Greg Williams promoted to Deputy Global Editorial Director of WIRED. Media Blog

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Generating Leads with Facebook: A Guide for Businesses

In this Facebook guide for businesses, we’ll help you strategize with tips and techniques straight from our playbooks. We also let you in on the best practices for improving your lead gen campaigns, starting with a review of your performance metrics.

PRCA launches Innovation Forum with Share of Search paper and challenge to the ad industry

Stephen Waddington

The PRCA has launched an Innovation Forum and published a paper on Share of Search. An audacious ad in the Weekend Financial Times in January promoted Share of Search as a metric for marketing effectiveness. The ad led to a discussion in my House of Marketing & PR community of practice.

Bicom’s Adrien Reynolds uses kindness as a superpower

PR Daily

In these difficult times, a little love and understanding goes a long way, according to this senior account director. When facing the countless challenges and hardships of the post-COVID workforce, why not try a little kindness?

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7 PR strategies to build a strong, serviceable brand

Agility PR Solutions

Branding is the core of every business, and you need to implement the best strategies you can to develop a successful brand. There’s plenty of competition out there, and an entrepreneur only stands out with well honed creativity and the ability to reach target audiences.

Media Moves at CNBC, Fortune & Quartz, The Washington Post Announces Multiple Staff Updates

Cision

Scott Nover joins Quartz, Marissa Lang, Natalie Jennings, Kendra Nichols take on new roles at The Post, and more. Media Blog

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Twitch marketing cases: how brands get settled in Gamer Wonderland

Awario

Some marketers feel that Twitch is about esports and gaming only. On the other hand, this streaming platform attracts millions of people daily. It makes Twitch suitable for successful marketing campaigns.

PR leaders weigh remote work options as offices begin to reopen

PR Daily

Some in the industry are ready to jump ship if they can’t keep the flexibility they have come to treasure and rely upon during the pandemic. Would you be willing to change jobs to maintain the freedom and flexibility of remote work?

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PR pitching: Journalists speak out on story interests, catching their attention and DIY PR

Agility PR Solutions

Few things are better for effective pitch planning than hearing what journalists actually want to hear about, and a new journalist survey from entrepreneur PR network PRontheGO offers some tasty tidbits for outreach—as well as some of the practices that make up some of the worst pitches they’ve gotten.

Lockdown boom for agency startups - Wadds Inc. report

Stephen Waddington

COVID-19 has seen an explosion of new PR agencies. A new Wadds Inc. report explores what’s driven this burst of entrepreneurial activity. It’s a hugely optimistic and powerful legacy from an awful period of time.

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Moving From Empty Diversity Statements to Real Action

PRSay

Individual and systemic racism, police brutality and Black Lives Matter protests have become the center of attention across the United States in the 12 months following the murder of George Floyd. Regardless of our race, these issues affect us all.

PR in a panic: How to reason with an audience overcome with fear

PR Daily

As communicators look to engage an anxious public around crises like the gasoline shortage in the Eastern U.S., an ability to empathize is paramount.

PR or marketing—which one is more important?

Agility PR Solutions

When starting companies, plenty of business owners start wondering whether they need public relations or marketing, and even wonder what the difference between the two is.

Plank Leaders Discuss Ethics with Scripps PRSSA

Culpwrit

By Kelly Lambers The Plank Center for Leadership in Public Relations recently hosted the 2021 Be Like Betsy Challenge in honor of PR pioneer Betsy Plank’s birthday. The challenge encouraged students to learn Betsy’s values and share their knowledge on social media.

How to pitch newsletters in 2021: 3 tips for success

Muck Rack

How to pitch newsletters in 2021: 3 tips for success