Ronn Torossian
MAY 27, 2021
Influencer marketing campaigns have become very successful tools in consumer public relations strategies, as well as growth marketing strategies. With the influencer industry seeing consistent growth over the years, there have also been plenty of changes. Influencer marketing has drastically changed from the previous years, and it’s only going to become a more important tool […].
ImPRessions - Crenshaw Communications
MAY 25, 2021
PR agencies come in all shapes and sizes. Some are big, flashy and have a long and sprawling client list. Other agencies — often described as “boutique” — are smaller and less known, yet capable of producing work of the highest quality. When considering a career in PR — or a pivot from another industry — size can matter. In general, larger agencies have a more traditional work atmosphere and all that goes with it — a more formal hierarchy, multiple layers of managem
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Business Wire
MAY 25, 2021
Quotes are a common element of a press release, designed to showcase the thought process, or impact, of your big news. But crafting the perfect quote can be daunting. You want your quote to convey so much – the excitement of the news, the emotional impact of your news upon your audiences, your strong opinion on a topic. So why do so many PR pros fall back on the old, formulaic approach to the press release quote?
Cision
MAY 28, 2021
See why these press releases impressed us the most this month.
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
Ronn Torossian
MAY 26, 2021
At the mention of public relations, the first thing that comes to some minds is maintaining a brand’s image. To others, it means building relations, especially with customers or potential investors. However, as much as this is a large part of what public relations entails, it is also much more than that. The increase […]. The post Five Things Everyone Should Know About Public Relations appeared first on.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Flack's Revenge
MAY 28, 2021
From Pixabay. I had blogged a while back about all those time wasters we sometimes run into; e.g. the deluge of pay-to-play offers you get right after releasing news over a wire. There’s another that has been bugging me and my teams: obscure analyst reports. Luckily, our friend Robin Schaffer, of her namesake analsyt relations firm SchafferAR , helped us better understand the situation and avoid spinning wheels.
Cision
MAY 25, 2021
It might be time to ease up on the acronyms and insider lingo.
Ronn Torossian
MAY 24, 2021
The covid pandemic has rocked many businesses, and real estate is among the most affected industries. Now that the governments are easing the restrictions, real estate needs to strategize unique public relation strategies that will make them stand out in the post-Covid market. Many lives have changed due to pandemics, and there is a “new […]. The post Real Estate Public Relations to Stand Out in a Post COVID Market appeared first on.
PRSay
MAY 25, 2021
Individual and systemic racism, police brutality and Black Lives Matter protests have become the center of attention across the United States in the 12 months following the murder of George Floyd. Regardless of our race, these issues affect us all. Companies now understand the importance of diversity, equity and inclusion (DE&I) and are making them a priority in their organizations by infusing each into their cultures.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Stephen Waddington
MAY 25, 2021
The PRCA has launched an Innovation Forum and published a paper on Share of Search. An audacious ad in the Weekend Financial Times in January promoted Share of Search as a metric for marketing effectiveness. The ad led to a discussion in my House of Marketing & PR community of practice. The general view was that history was repeating itself. The communication and marketing industries are littered with simplified metrics that fail to effectively measure value.
Cision
MAY 27, 2021
Claire Boussagol named as new CEO of POLITICO Europe; Chris Graham appointed Deputy Editor of Telegraph.co.uk; changes announced on the Reach and Mirror Online sports teams.
Agility PR Solutions
MAY 24, 2021
The public relations arena is a fast-paced, high-stakes world. If you are entrusted to represent a company to the media and present messaging to the public, you have an enormous responsibility to not only be factually accurate, but to also be persuasive. This has only become trickier in recent years with the rise of social […]. The post PR in a post-COVID world: 3 ways to sharpen your skills for 2021 appeared first on Agility PR Solutions.
PRSay
MAY 26, 2021
Particularly after a year of deep divisions in society, “Understanding different groups and cultures benefits us all,” Cheryll Ocampo Forsatz said. Building coalitions “means creating understanding and relationships” with “other groups who are facing the same concerns and issues we are.”. Ocampo Forsatz, vice president of corporate communications and public relations in the Parsippany, N.J. office of Ferrero USA , a global confectionary company, was a panelist on PRSA’s May 19 Diverse Dialogues
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
Stephen Waddington
MAY 26, 2021
COVID-19 has seen an explosion of new PR agencies. A new Wadds Inc. report explores what’s driven this burst of entrepreneurial activity. It’s a hugely optimistic and powerful legacy from an awful period of time. More than 50 new PR agencies have been founded in the UK during the COVID-19 pandemic according to a report published today by Wadds Inc. It provides insights into the market and clear direction and inspiration for anyone thinking of starting their own agency.
Cision
MAY 25, 2021
Jonny Jones appointed Editor at Trustnet; Jessica Morgan now Deputy Editor at The Face; Greg Williams promoted to Deputy Global Editorial Director of WIRED.
Agility PR Solutions
MAY 23, 2021
Our last blog talked about America’s changing brand buzz since Covid-19, noting that WOM levels held steady during COVID-19 era, with certain categories gaining momentum during the pandemic. Now, Engagement Labs takes a closer look at the brands that have the greatest WOM strength as we prepare to enter the summer months, with hopes and dreams […].
PRSay
MAY 24, 2021
During a virtual event hosted by Milwaukee Press Club on Feb. 24, Chuck Todd of NBC’s “Meet the Press” shared his insights on the state of journalism and its future. Over the next decade, Todd predicted, his profession will slowly move beyond the public scorn and skepticism toward the news media that has grown amid the country’s current political divide.
Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.
Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and
Stephen Waddington
MAY 24, 2021
COVID-19 has normalised video for stakeholder engagement and accelerated the role of professional communication as a management function. The European Communication Monitor (ECM) 2021 reports on the adoption of technology in communications and the role of communication management. The report examines the impact of COVID-19 on the communication profession.
Steve Barrett on PR
MAY 27, 2021
The work on display in PRWeek, Campaign and MM+M’s celebration of brand filmmaking is a testament to a format that is increasingly driving return on marketing and communications investment.
Agility PR Solutions
MAY 25, 2021
When starting companies, plenty of business owners start wondering whether they need public relations or marketing, and even wonder what the difference between the two is. With marketing, it’s all about promoting a brand and its products or services to a target audience, which is usually done through advertising. Whether it’s up billboards, taking out pages […].
Buzzstream
MAY 24, 2021
I’ll be discussing how a newsjacking and reactive strategy can turn to into links on publications like the New York Times, The BBC and The Guardian. I’ll give actionable tips on how you can adopt the strategy for any industry and how to find what works for you and journalists will be emailing you. The post Newsjacking- How to Spot Trends and Turn Them Into Links on TOP Tier Publications appeared first on BuzzStream.
5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.
Prowly
MAY 27, 2021
The glitz and the glamor of the Big Apple might be one of the most popular tourist attractions in the world, but it is also home to some of the best PR agencies. The top PR firms in NYC are responsible for showcasing some of the most recognizable household brands and celebrities and are renowned […]. The post Top PR Firms in NYC – The 2021 List appeared first on Prowly Magazine.
Cision
MAY 28, 2021
Scott Nover joins Quartz, Marissa Lang, Natalie Jennings, Kendra Nichols take on new roles at The Post, and more.
Agility PR Solutions
MAY 23, 2021
As consumers lose trust in governments and the media, they are redirecting their trust to other entities—yielding an unprecedented opportunity for businesses to boost trust across their stakeholder ecosystem, according to Forrester’s new Trust Imperative research. A slew of corporate and governmental scandals and an influx of misinformation have destabilized the public’s trust in many traditional institutions.
NewsWhip
MAY 25, 2021
This week, we had the chance to sit down with Aynat Ravin, the Head of M Live — Marriott’s award-winning Real-Time Command Center. M Live combines the worlds of data and creative, and their efforts have enabled Marriott to attract and engage consumers around the globe. . Aynat has a number of priorities in her role: from leveraging data to develop real-time insights that impact the customer experience to managing and protecting the Marriott brand and identifying the technology partners that will
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Sword and the Script
MAY 25, 2021
Brands earn customer trust in business by protecting their data, offering a reasonable value, focusing on the quality of their product or service and delivering good customer experiences. Trust in business is a currency that brands can’t live without. That’s the overarching conclusion stemming from a global survey carried out by Morning Consult. The research company polled 15,000 consumers across 15 markets, including the U.S. and U.K. and has a margin of error of 3%.
Mindful Marketing
MAY 22, 2021
by David Hagenbuch - professor of Marketing at Messiah University - author of Honorable Influence - founder of Mindful Marketing Christmas Story fans remember Ralphie’s excitement in receiving a long-awaited Little Orphan Annie decoder ring, only to be disappointed by the unexpected product plug: “ Be sure to drink your Ovaltine.” Slipping commercial messages into media content is nothing new, but digital media have exploded that potential with more and more companies tr
Agility PR Solutions
MAY 26, 2021
Few things are better for effective pitch planning than hearing what journalists actually want to hear about, and a new journalist survey from entrepreneur PR network PRontheGO offers some tasty tidbits for outreach—as well as some of the practices that make up some of the worst pitches they’ve gotten. The network’s newly released global survey […].
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